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Braze Quickly and Easily Allows for Segmented App Communication
What do you like best about the product?
I like how Braze allows you to target not only specific demographics of people, but also target when people should see it. Specifically, it allows for event and event parameter targeting. This means you can tailor people's communication based on the specifics of their interaction.
What do you dislike about the product?
I don't like how Braze's survey tool for in-app messages is only one question long and limits the type of question to either single or multiple choice quesion. This feature needs to be expanded greatly!
What problems is the product solving and how is that benefiting you?
We are trying to get specific communication to specific users at a specific time based on specific interactions. And Braze does this wonderfully without ongoing developer interaction.
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Very complete tool
What do you like best about the product?
Continuous improvement of existing features
What do you dislike about the product?
Customer service based in the US and responses not adapted to my knowledge of the tools (responses are sometimes relaly basics which makes me loose time)
What problems is the product solving and how is that benefiting you?
Braze allows us to draw complete journeys for our users through their lifecycle and relationship towards our brand.
Braze is the strongest marketing tool
What do you like best about the product?
The capabilities and ability to use the tools in different ways.
What do you dislike about the product?
Limitations for triggering/action-based communication and liquid logic for canvases
What problems is the product solving and how is that benefiting you?
Conversion across the board. Stronger conversion and communication with users.
Great tool and amazing team for support
What do you like best about the product?
I love the fact that its so easy to use appeals to all levels. Whether your a first time user or a full on coder. Its also very intuitive to navigate unlike some of their other competitors.
What do you dislike about the product?
There a few things that could be improved i.e. Ability to change conversions after you set a campaign live. A drag and drop email builder would be a great feature where you can create the draggable blocks.
The product road map is pretty decent and is constantly being worked on so not a lot in terms of dislike.
The product road map is pretty decent and is constantly being worked on so not a lot in terms of dislike.
What problems is the product solving and how is that benefiting you?
Custom in app messages. We have implemented a beta version so it gives us ability to manage one-to-many relationships for our customers. Still early on but i can see a lot of companies that may benefit from it.
Recommendations to others considering the product:
Get your app developers and Engineers on board as without their support you will find it difficult to do the more meatier stuff. Also if you have a complex data model that changes a user profile or hell of a lot data invest in getting your internal Apis sorted.
All-In-One Platform For Customer Retention
What do you like best about the product?
The Braze platform provides a user-friendly UI to automate, personalize and send content to customers. Braze offers various channels to reach customers, including SMS, email, webhook, and in-app messages. In addition to the channel assortment, Braze's liquid personalization, journey builder and drag and drop template features make it an all-in-one platform for customer retention.
What do you dislike about the product?
I have no significant dislikes around the Braze platform.
What problems is the product solving and how is that benefiting you?
Braze solves many engagement and customer retention problems, including data collection/unification, marketing automation, marketing personalization, customer journeys, and retention lifecycle.
Customer Support is always so helpful!
What do you like best about the product?
The documentation around Braze is very thorough and informative. Whenever there is some piece of the Currents data tables that doesn't make sense to me, I know the Braze reps are there to support any of my questions! Every Braze rep that I've spoken with has always been so helpful.
What do you dislike about the product?
I'm fairly new to marketing, and sometimes the marketing data is confusing to me. I'd love to have a simplified overview of any updates to the marketing sphere (i.e. ios updates that will affect our Braze data).
What problems is the product solving and how is that benefiting you?
We are trying to solve problems such as "was this email successful in converting users" or "...in encouraging users to partake in a specific action on our app". The benefits of having email, push, iam, and content card data in one place is huge.
Easy UX and Great Cross Channel Automation Platform
What do you like best about the product?
Braze is a flexible omnichannel marketing automation platform with a very easy and intuitive UX. The platform helps create behavioral 1:1 programs and also 1:many ones based on ad-hoc insights requests too. Overall, it's a customer journey martech product tool that is very customer-oriented.
It's also straightforward to integrate with other marketing tools for retargeting strategy.
It's also straightforward to integrate with other marketing tools for retargeting strategy.
What do you dislike about the product?
The platform should optimize its demand generation usage when applied to b2b context. Like expanding into lead management, nurturing, and scoring.
What problems is the product solving and how is that benefiting you?
Braze allows structuring robust and consistent customers journeys within multiple sessions and environments that go behind standard crm channels.
Braze is amazing
What do you like best about the product?
I like the different tools of Braze for developers and the integration with other apps; it is easy; it also helps to build customer loyalty, which gives it a unique touch so that we can integrate personalized messages to customers.
What do you dislike about the product?
I do not have dislike Braze is very good..Suddenly we cannot do analytics with the data already uploaded, you must integrate it with other applications, but it is good
What problems is the product solving and how is that benefiting you?
segmentation of clients, marketing digital and integration with other apps, customer loyalty, sending personalized email text messages, and showing unique products to the customer
Recommendations to others considering the product:
It is a tool that helps a lot. I am impressed because you can build customer loyalty.
Braze is an amazing tool with great capabilities that makes multichannel marketing easier.
What do you like best about the product?
All the features and steps to create a campaign or canvas are pretty intuitive, making it easy. It is relatively easy to develop and edit creativities for communications and new segmentations.
What do you dislike about the product?
I believe braze is like the brain, we only unleash 10% of its power, there should be more material and videos to learn about the tool´s capabilities. You need to constantly check if your events and attributes work as the tool is unaware if they are working correctly. And finally (I don't know if it´s the fault of the tool itself), but sometimes during the day, it is impossible to work with it as nothing loads. It is straightforward to duplicate canvases and create new ones, but you cannot delete them, only archive them, making them endless.
What problems is the product solving and how is that benefiting you?
I believe it is the best tool for a CRM to place its budget efficiently to a particular target group thanks to the info the tool gathers and its segmentation capabilities. In addition, the communication channels are great and easy to use.
Recommendations to others considering the product:
The tool is excellent!
Complex omni channel CRM campaigns with little to no technical experience required
What do you like best about the product?
Simplicity of sending a trigger based communication with a simple user firendly interface. I can trigger a camapign when a user performs an action without having to get a developer or a speciailist involved. I can also integrated external APIs via connected content without any special talent or resources.
What do you dislike about the product?
Limitations of accessing external data and storing it in Braze. E.g. persistent event properities. Another dislike is that it is a web-based tool. Long loading times on VPN and processing requirement for Chrome to run the platform.
What problems is the product solving and how is that benefiting you?
Biggest problem is having an omni channel experience (in-app, SMS, push, email) all in one journey. Benefits realized is the ability to track user experience and leverage tags to ensure that users are to receive the intended experiences.
Recommendations to others considering the product:
There is a learning curve, but the community is very knowledgeable and has readily available solutions.
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