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Braze makes building a customer engagement strategy easy
What do you like best about the product?
Braze has an excellent user interface, making building out email series and campaigns extremely easy.
What do you dislike about the product?
The only downside of Braze is they don't have a chat support feature. They are, however, extremely responsive and helpful via email.
What problems is the product solving and how is that benefiting you?
We've built a multi-channel engagement strategy that helps us reach users at every step of the funnel.
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User Friendly!
What do you like best about the product?
I like how user-friendly Braze is and the training resources they offer.
What do you dislike about the product?
I have only been using Braze for 1 month, so I have yet to come up with anything I dislike about Braze. If I had to pick one thing, it would be that there are not many attractive email templates.
What problems is the product solving and how is that benefiting you?
The ease of having emails automated through Braze is wonderful for our company's reoccurring campaigns. Braze makes my email sends easy and effortless as I am able to upload my content, test and send within 20 minutes!
Recommendations to others considering the product:
Use the L.A.B. resource. It offers learning materials on how to get the best experience out of using Braze.
Braze Review and performance for a Retailer
What do you like best about the product?
We like its capabilities to automate and personalize marketing campaigns and then be able to analyze the results on amplitude to iterate and improve our metrics.
What do you dislike about the product?
Braze should improve its reporting and enhance its ability to capture events for more than 60 days. They just released the cohort feature that allows us to create ten cohorts with at least a year of data but for us it still limits us with what we want to be able to achieve. That is one of the reassons we integrated amplitude because they don´t have this limits so we create cohorts in amplitude and import them to braze so we can then contact those cohorts with marketing automation in out different channels (sms,email, push and app/web)
What problems is the product solving and how is that benefiting you?
We now are able to launch multiple personalized campaigns with a small marketing team.
We are also lowering our acquisition and retention costs.
We are also lowering our acquisition and retention costs.
Recommendations to others considering the product:
Braze is a fantastic marketing automation tool. If you want to personalize the customer experience and you are a retailer that has many skus , you should consider having amplitude for insights and reporting and also search for a recommendation engine to personalize all of your campaigns.
Good, needs work
What do you like best about the product?
Seems exhaustive and comprehensive, for the industry pros.
What do you dislike about the product?
As an email developer, I could use a better image library interface. The current Wordpress-style content library is too rudimentary, it needs better file management/sorting/arrange/delete/update interface.
What problems is the product solving and how is that benefiting you?
Just moving along the production queue.
Recommendations to others considering the product:
I don't have enough information to make recommendations
ease to use
What do you like best about the product?
canvas is super intuitive, testing is easy and channels are clear
What do you dislike about the product?
The mix between campaigns and canvas can be confusing what to use.
What problems is the product solving and how is that benefiting you?
lack of traceability and low flexibility in our communications
Braze - One of the best mobile marketing platform
What do you like best about the product?
Braze seamlessly integrates with the mobile application to send push notifications and real-time triggers as in-app communications.
It also provides email and text communications as out-of-the-box channels.
It also provides email and text communications as out-of-the-box channels.
What do you dislike about the product?
The email marketing capabilities within Braze require additional functionalities and abilities to solve enterprise-level marketing problems.
The integration mechanism needs to be optimized as well.
The integration mechanism needs to be optimized as well.
What problems is the product solving and how is that benefiting you?
We are sending marketing communications to customers based on actions taken by customers on the mobile application.
We are also using reporting capabilities within Braze.
We are also using reporting capabilities within Braze.
Braze has been a great platform to start off!
What do you like best about the product?
Braze has been a great platform to start off with as we update our digital and marketing platforms. Specifically, the canvas creation will benefit our team.
What do you dislike about the product?
The learning curve is slightly different here. I've used Salesforce Marketing Cloud (journeys) and Eloqua (canvas) before.
What problems is the product solving and how is that benefiting you?
I have no issues that cannot be solved by support at this time. We are hoping to focus on reengaging customer bases.
Great simple to use CRM tool. Great support team that is always ready to help
What do you like best about the product?
Easy to navigate. Very intuitive design. Ability to create complex segments and do A/B tests. Lastly, the great support team behind it who always had answers or alternative solutions.
What do you dislike about the product?
The email editor could have a few more features added to help build beautiful emails w/o realiance on HTML knowledge.
What problems is the product solving and how is that benefiting you?
We want to continually learn and improve our engagement. With Braze's intuitive segmentation and A/B test functionality, we're able to achieve just that.
A robust and agile automation platform, that is designed for ease of use and success
What do you like best about the product?
When it comes to usability and marketing\retention needs, Braze can do (almost) anything! Segmenting, tagging, monitoring and getting quick insights
What do you dislike about the product?
Implementatoin is a bit complex, and without the right knowlege and support, almost not feasable
What problems is the product solving and how is that benefiting you?
getting quick insights on campaigns and tests.
leading users from one journey to another according to user actions.
leading users from one journey to another according to user actions.
Easy to find and analyze campaigns
What do you like best about the product?
Has a quick view of all conversions on active and past campaigns, quick analysis vs control group.
What do you dislike about the product?
Audience segmentation is hard to see once the campaign is running.
What problems is the product solving and how is that benefiting you?
Sample randomization and experiment confidence automation
Recommendations to others considering the product:
have separate software to analyse information on a bigger scale
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