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Engage your customers with ease
What do you like best about the product?
The possibility of contacting your users via a multichannel approach without having a team of developers. Many options and features available.
What do you dislike about the product?
Lack of major new features over the last years
What problems is the product solving and how is that benefiting you?
We can contact users over multiple channels and orchestrating the communication more efficiently, optimizing the end-user experience.
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Powerful and intuitive tool. Large library of documentation and learning labs which helps new hires.
What do you like best about the product?
Ease of use and consistent improvements.
What do you dislike about the product?
Having issues with rate limits currently
What problems is the product solving and how is that benefiting you?
Working on ways to improve engagement after we have heavily scaled up our send volume. Benefits: Braze passes back actionable engagement data.
Excellent support, timely replies, nicely thought through software
What do you like best about the product?
I enjoy dealing with the support team. they are polite, knowledgeable and get back to be quickly, even for issues with low priority. I also like working with Braze, it makes the CRM creation process fun and engaging.
What do you dislike about the product?
Some product features are missing - such as local currencies in revenue reports. I also would like the campaign report a bit more customisable - campaign reports are good, however aggregating reports across campaigns need to be exported via a flat file (perhaps link to a viz tool)
What problems is the product solving and how is that benefiting you?
At this point, we are building email campaigns and have been using campaigns and canvas. This is fun. To set up a campaign is fast and preview is nicely clear too. We also use campaign reporting.
Recommendations to others considering the product:
I would recomment to give it a try. Users will soon realise how engaging it is
Engage your users at a higher level
What do you like best about the product?
- Centralize the point of sending communications (email, push, etc.) in a single platform
- Ease of integration with mobile applications and websites
- Ease of testing and debugging
- Possibility of creating advanced email templates without special development knowledge
- Quick and painless integration with other tools
- Continuous and prepared assistance by a dedicated team in Braze
- Complete and comprehensive training platform
- Ease of integration with mobile applications and websites
- Ease of testing and debugging
- Possibility of creating advanced email templates without special development knowledge
- Quick and painless integration with other tools
- Continuous and prepared assistance by a dedicated team in Braze
- Complete and comprehensive training platform
What do you dislike about the product?
- The reporting and analytics functionality should be enhanced. It is true that there are other tools (with which Braze is perfectly integrated), but having a more exhaustive panel of information would certainly be a plus.
- Improve the Drag and Drop email creation functionality
- Improve the Drag and Drop email creation functionality
What problems is the product solving and how is that benefiting you?
Thanks to Braze, we were able to centralize all communications to our users in a single tool, which allows us to manage the various communication channels in a complete and widespread manner and to make decisions on how to improve them. Its user-friendly aspect has also allowed us to reduce the activities where the support of the development team is needed, making our marketing / CRM team more autonomous.
After 3 months of using Braze, I can say that...
What do you like best about the product?
I like the data structure best. It's straightforward to get your data into Braze and use their rest API to trigger campaigns with data outside of Braze. As a first-time user, that makes it easy.
What do you dislike about the product?
I'm not a big fan of the email editor, unfortunately. Although you have your usual drag-and-drop menu and function, the options for saved content are pretty limited.
What problems is the product solving and how is that benefiting you?
I have realized that they do a great job in email deliverability. We have such a high sending rate now compared to before, and with custom reports, it's easy to compare the performance of your campaigns.
Head of Lifecycle Marketing
What do you like best about the product?
The interface is user friendly, and there are a lot of resources available for people to use.
What do you dislike about the product?
Features are slower to roll out especially when it is launched for others.
What problems is the product solving and how is that benefiting you?
Providing users the right engagement and communication at the right time to keep them engaged with the product.
Wonderful product & amazing support team
What do you like best about the product?
I love the extensive functionality Braze offers for mobile and web users. The ability to in-app, in-browser message has been such a game changer for us for communicating to our end users.
What do you dislike about the product?
I personally would love to be able to make lists (similar to how Hubspot has it) in Braze the equivalent is segments which have been a little frustrating when it comes to reporting.
What problems is the product solving and how is that benefiting you?
The benefit started with our Apps. We were able to set up the app with Braze to completely run/nurture on its own. From onboarding emails, empty cart notifications, subscriptions reminders it was all set up to be triggered and send on its own. For our web-based products, we replaced a lot of email with in-app messaging. We knew the users were in the product and were able to get our message front and center.
Recommendations to others considering the product:
I have Ease of set up as a 4 because in order for Braze to work at its fullest potential you need to set it up properly. THANKFULLY they have an amazing support team and Account reps that will walk you through everything
Great for push alerts
What do you like best about the product?
I like the image library, the reporting functionality, and that you can schedule push alerts to go out in advance, helping with forward planning and seasonal events.
What do you dislike about the product?
I don't like having to schedule separately for iOS and Android platforms, I wish it was just one push for all device types.
It is hard to archive previous pushes making the interface quite hard to navigate.
It is hard to archive previous pushes making the interface quite hard to navigate.
What problems is the product solving and how is that benefiting you?
We get a lot of user data from Braze compared to our previous system. The testing functionality is also really comprehensive, and it is easy to make edits after seeing the push on screen.
Many options available!
What do you like best about the product?
How quickly I am able to create campaigns and keep track of viewers interested in the campaigns. I can also add videos and gifs easily.
What do you dislike about the product?
I haven't found much if anything to dislike,
What problems is the product solving and how is that benefiting you?
Learning to use the braze tools have been very beneficial. This tool has helped me improve my marketing ideas.
Recommendations to others considering the product:
Braze is an effective tool to reach all of the consumers possible. I find it easy to use and that is extremely important in my industry.
Braze has changed my experience of CRM
What do you like best about the product?
The integration of all channels that allow to work more efficiently on a daily basis.
What do you dislike about the product?
Some features in terms of personalization are missing, for example personalizing the sender name or the reply-to based on variables
What problems is the product solving and how is that benefiting you?
Using Braze allows us to increase our open rates thanks to the intelligent timing feature.
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