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Great app focused CRM system
What do you like best about the product?
- Canvases are a great workflow tool enabling you to map out complex and multi-channel campaigns to drive customers to a certain goal
- The integration with an app, allowing for strong visual led prompts and CTAs
- Email templates can be built using the in-platform drag-and-drop editor or uploaded as an HTML file
- Fairly simple and straightforward campaign tool used to send one off campaigns
- Easy process to create internal seed and testing groups
- Sandbox testing environment for trying things out without affecting the live version of Braze
- Very informative and interactive learning courses within the platform allowing you to get to grips with the different aspects of the platform
- Tagging system is helpful to highlight and separate different campaigns, templates and canvases i.e operational/marketing comms
- Account managers are very knowledgeable and always trying to push your thought process out the box to create more meaningful and impactful campaigns
- The integration with an app, allowing for strong visual led prompts and CTAs
- Email templates can be built using the in-platform drag-and-drop editor or uploaded as an HTML file
- Fairly simple and straightforward campaign tool used to send one off campaigns
- Easy process to create internal seed and testing groups
- Sandbox testing environment for trying things out without affecting the live version of Braze
- Very informative and interactive learning courses within the platform allowing you to get to grips with the different aspects of the platform
- Tagging system is helpful to highlight and separate different campaigns, templates and canvases i.e operational/marketing comms
- Account managers are very knowledgeable and always trying to push your thought process out the box to create more meaningful and impactful campaigns
What do you dislike about the product?
- Canvas steps going all over the place if you try to add additional steps partway through a workflow
- No duplicate filter option when creating segments/targeting for campaigns and canvases
- No duplicate filter option when creating segments/targeting for campaigns and canvases
What problems is the product solving and how is that benefiting you?
- Allowing the team to create highly targeted, personalised customer journeys
- The amount of data available means we can drill down and create niche campaigns
- Driving more people to download the app and then keeping them active users
- The amount of data available means we can drill down and create niche campaigns
- Driving more people to download the app and then keeping them active users
Recommendations to others considering the product:
If you need a CRM system that ties in well with a mobile app then Braze is certainly worth considering
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Great CRM tool, great service
What do you like best about the product?
How user-friendly it is. Even if you don't have a technical background, you can engage with your users through different channels. Braze keeps improving the product, adding more and more capabilities. It has excellent Customer Service ready to jump and help.
What do you dislike about the product?
Reporting and analytics could be better. It has improved by adding the retention reports and canvas analysis, but if you need to pull out data, it can get a bit messy, and it's because they will try and get you to complement your subscription with Amplitude / Looker.
What problems is the product solving and how is that benefiting you?
CRM management for our Products (3), increasing LTV and user retention. Onboarding purposes and ad-hoc campaigns (newsletters, service messages, promotions and marketing campaigns). Emails / In-Apps / Push Notifications.
Recommendations to others considering the product:
It's a great tool that I would definitely recommend for any type and size of the company. It keeps improving and adding more features, it's easy to use for Marketing Managers, and all are well-documented for integration, training, tech support. Customer Service is quick to respond, and if you have a Customer Success Manager, they will go up and beyond to help you increase business.
The best tool and team for the job!
What do you like best about the product?
As someone who is new to the industry, I found the customer support to be excellent, as well as the breadth of supporting documents. It helped make the transition to this world of CRM extremely smooth. The diversity of tools available to engage with your audience is also amazing as it allows the team to communicate using multichannel messaging strategies which is vital in my industry.
What do you dislike about the product?
As someone with little experience, I find many integrations and add-ons require a lot of technical knowledge to execute which make it difficult for the team to sometimes make full use of Braze's capabilities.
What problems is the product solving and how is that benefiting you?
Customer engagement and retention. Able to activate and communicate with our existing database through multichannel messaging and increase monthly and daily active usership.
Best and Easiest Customer Engagement platform
What do you like best about the product?
The easiest way to connect people across all the channels
What do you dislike about the product?
Viewing and playing with data to target and analyse
What problems is the product solving and how is that benefiting you?
Since we have a single DB, it makes easier to connect people across all the channels and we see good ROI
The Best CRM platform for Mobile Applications
What do you like best about the product?
Braze has all the essential resources that Marketing and Product teams need for a quick, easy, and professional user engagement and conversion. Once all the technical setup is done, it becomes an amazing tool for segmentation, automation, and testing. Product Managers and Marketing professionals will be entirely independent of any Data Analysts or Developers for a best in class app communication. Furthermore, it enables powerful and easy tests through InAPPs and Content Cards that will avoid your company losing time coding some features before knowing they will work.
What do you dislike about the product?
The only thing I miss is a more complete set of Analytics and Data Visualization features. There are better tools for visualizing user segments, cohorts, and LTVs. However, Braze's product roadmap evolves quickly and I see them aiming at what is more important: features for better campaigns, segmentation, tracking, and automation. Therefore, the best solution is to bring Amplitude and Braze together, both the best Analytics and CRM tools for mobile applications.
What problems is the product solving and how is that benefiting you?
We have achieved great lifts on purchases (5%) and app usage (+20%) month after month through journeys (cart abandonment, onboarding, activation, reactivation) and campaigns on Braze.
I recommend Braze because it is practical to handle it, intuitive. I can create a thousand campaigns
What do you like best about the product?
the number of campaigns that I can create and the filters that I can apply.
What do you dislike about the product?
The segment numbers are not exact, which sometimes exceeds the number of users impacted. There is also a lot of filters to be developed.
What problems is the product solving and how is that benefiting you?
when applying the filters I do not need to see the base in another tool.
Braze is one of the most flexible tools for user engagement that I have worked with
What do you like best about the product?
Canvas is the most helpful tool for creating a multistep, cohesive user journey
What do you dislike about the product?
Some of the features on Braze can be further improved.
What problems is the product solving and how is that benefiting you?
Setting up and launching lifecycle campaigns for Free, Free Trial and Gold users, creating retention and resurrection campaigns.
Extremely professional service for onboarding
What do you like best about the product?
Braze and their onboarding team were extremely hands on throughout the process - providing excellent best practice and guidance for myself and my team.
What do you dislike about the product?
Times zones that the IN person training was at wasn't convenient.
What problems is the product solving and how is that benefiting you?
New CRM partner that we can create customer wrosnalised campaign with. Advanced segmentation and measurement metrics crucial.
Recommendations to others considering the product:
Very impressed so far. Will review after using them for a few months
Power CRM with good integration
What do you like best about the product?
How easy it integrates with our current event tracking set up, the flexibility of creating campaigns and measure its performance
What do you dislike about the product?
The documentation can be a bit overwhelming
What problems is the product solving and how is that benefiting you?
We can run all crm tasks from one tool and have it easily synced with the rest of our data warehouse
Recommendations to others considering the product:
The best tool if you want to run your entire crm flow through one service
Braze elevated the CRM of our companie to another level
What do you like best about the product?
The segmentation of the public is straightforward, the creation of campaigns and canvases is very intuitive and the design of reports is handy to make fundamental analyses. Having braze in my company helped me a lot in my day-to-day work routine.
What do you dislike about the product?
The drag and drop HTML creator has to be improved. The report creation for canvases only allows comparing five canvas for a report, which is not much. I would like to have more graphics in the report creation
What problems is the product solving and how is that benefiting you?
Segmentation of public, impacting our public with more quality, implementation of CRM best Practices, implementation of journeys through canvases. Braze elevated the CRM of our company to another level and permitted us to change the way we impact our clients
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