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VERY COMPLEX
What do you like best about the product?
The experience my company had managing braze and setting it up is not good. It required 2 heads of CRM from big firms. The first one fail to do basics and the second one barely set up the basin flows to use it properly
What do you dislike about the product?
It is difficult to set up the communications flows compared to other tools that are a bit more simple. So it requires a very complicated set up and a specialized team for the implementation
What problems is the product solving and how is that benefiting you?
Customer campaigns
Marketing
Send notifications
Email the NPS
Workflows, etc
Marketing
Send notifications
Email the NPS
Workflows, etc
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1 year with Braze
What do you like best about the product?
Overall UX, Braze support - success team, functionalities & unlimited marketing opportunities incl. mix of communication channels.
What do you dislike about the product?
I wish Drag & drop was designed better. There are quite a few issues today. Functionality as it is exists, but it feels like it is still a bit raw.
What problems is the product solving and how is that benefiting you?
We are reaching out to our consumers at a suitable time through the right channel, increasing AOV, engaging with consumers through various media channels.
Recommendations to others considering the product:
Do know HTML :) & get to know liquid to get the best out of Braze.
Braze is one of the best marketing automation tool I've never used
What do you like best about the product?
It is a very easy tool for the team and lets us enable the full end-to-end campaign cycle across all owned channels.
They are making continuous innovations and updates.
They are making continuous innovations and updates.
What do you dislike about the product?
Maybe the weaker point in the tool is the reporting they have. They are improving it and for sure, they will get a very powerful one in the short-medium time.
Due to their data infrastructure, you can't have some historical data as you can have in a more traditional ESP/CRM. There is no data relationship from 1:n, it's only 1:1
Due to their data infrastructure, you can't have some historical data as you can have in a more traditional ESP/CRM. There is no data relationship from 1:n, it's only 1:1
What problems is the product solving and how is that benefiting you?
We are using Braze to create unique customer journeys based on the actions of our customers in a multichannel way. It lets us have more personalized communications with our customers, due that we can communicate with them at the right moment, through the right channel, and with the right content
Support from customer success teams is attentive and enthusiastic.
What do you like best about the product?
Lots of out-of-the-box features.
Fantastic learning tools and guides.
Sense of community through Bonfire.
Fantastic learning tools and guides.
Sense of community through Bonfire.
What do you dislike about the product?
The reporting suite could be improved to be more user-friendly.
What problems is the product solving and how is that benefiting you?
Being able to report on engagement.
Always improving and taking care of their customers
What do you like best about the product?
Braze combines almost everything in one platform. Every quarter there are new developments that improve the tool. It is not very difficult to use and all the team is really friendly and helpful.
What do you dislike about the product?
There are some basic tools for testing and showing results and sometimes is not enough.
What problems is the product solving and how is that benefiting you?
Automate everything that it's possible mixing different channels.
Fantastic Customer Service
What do you like best about the product?
Consistently served with capable and helpful Customer Success Managers and support team
What do you dislike about the product?
It would be great to have a team based more locally to me in the UAE
What problems is the product solving and how is that benefiting you?
Automation, Personalization, Segmentation. It's very easy to train new starters on Braze in a few days.
Recommendations to others considering the product:
Take advantage of the wealth of support and resources they offer!
One of the best in omni-channel messaging!
What do you like best about the product?
I like how easy it to set up campaigns and canvases.
What do you dislike about the product?
It is harder to personalize throughout a canvas.
What problems is the product solving and how is that benefiting you?
We are solving the problem of omnichannel messaging. We are helping clients reach more of their users at the right time and on the right device.
Recommendations to others considering the product:
Go through a demo or two because it will drastically reduce the amount of time you spend learning the product. The Braze team is very helpful!
Braze helps Brevity launch MVP
What do you like best about the product?
Braze allows us to maximize our engagement with travelers while our company grows
What do you dislike about the product?
Braze is pretty complicated to integrate, but their team certainly makes it more manageable throughout the onboarding process
What problems is the product solving and how is that benefiting you?
Braze offers several features that have helped us fill gaps in our UX as a new, growing platform
Excellent multi-channel messaging platform!
What do you like best about the product?
It is versatile and dynamic. I can create many different campaigns easily.
What do you dislike about the product?
I would love to upload lots of campaigns automatically, like Braze reading directly from Google Sheets.
What problems is the product solving and how is that benefiting you?
Mainly communications to segmented users via multiple channels. It is straightforward to use.
Recommendations to others considering the product:
The Braze User Guide is excellent!
The all encompassing CRM tool
What do you like best about the product?
Braze allows you to speak to your users at any point during their lifecycle through all types of messaging with a high level of personalization
What do you dislike about the product?
The reporting that braze provides is not the easiest to digest.
What problems is the product solving and how is that benefiting you?
With Braze, we are able to send personalized messages to users based on actions they have taken or not taken - they are the best platform for engaging users during their entire lifecycle.
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