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Great product with a great team
What do you like best about the product?
-User friendly: If you are experienced with ESPs, Braze is simple and straightforward to learn after an initial exploration into the tool.
-Tooling, Products, and Features: Braze is a robust tool that enables my team to build complex lifecycle marketing programs without needing support from product/engineering. We can easily target users with email, push notifications, in-app messages, webhooks, SMS, and more all in one place.
If there is ever a product that is missing/could be improved, the Braze team will listen to our needs and incorporate suggestions into their product roadmap.
-Customer Service: The Customer Success team is so responsive and helpful - some of the best I've ever worked with. They will provide suggestions, feedback, workarounds (if needed), and recommendations to improve your efficiency and strategy. I'd highly recommend a CSM as well.
-Tooling, Products, and Features: Braze is a robust tool that enables my team to build complex lifecycle marketing programs without needing support from product/engineering. We can easily target users with email, push notifications, in-app messages, webhooks, SMS, and more all in one place.
If there is ever a product that is missing/could be improved, the Braze team will listen to our needs and incorporate suggestions into their product roadmap.
-Customer Service: The Customer Success team is so responsive and helpful - some of the best I've ever worked with. They will provide suggestions, feedback, workarounds (if needed), and recommendations to improve your efficiency and strategy. I'd highly recommend a CSM as well.
What do you dislike about the product?
I like to think of it more as areas of opportunity for improvement.
-UI improvements such as foldering/organizational structure instead of just a tagging system.
-Load times for canvases that are very complex (though I've been told this improvement is coming soon)
-Better reporting and analytics built within Braze. We do a lot of exporting of data to outside tools for analysis.
-UI improvements such as foldering/organizational structure instead of just a tagging system.
-Load times for canvases that are very complex (though I've been told this improvement is coming soon)
-Better reporting and analytics built within Braze. We do a lot of exporting of data to outside tools for analysis.
What problems is the product solving and how is that benefiting you?
We are using Braze to communication with all of our audiences through multiple app groups using email, IAMs, push, SMS, and webhooks.
Braze has enabled our CRM team to build and test robust, personalized, real-time user journeys without ongoing support from product/engineering.
Braze has enabled our CRM team to build and test robust, personalized, real-time user journeys without ongoing support from product/engineering.
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A great tool for ecrm
What do you like best about the product?
I love that this service could directly connect with our data warehouse in order to create custom segments that are unique to us.
What do you dislike about the product?
I havent found anything I dislike, aside from the work and time commitment in getting Btaze fully rolled out
What problems is the product solving and how is that benefiting you?
We have been able to create an ecrm lifecycles campaign that touches customers throughout different parts of their relationship with us
Been using Braze for about a year to launch in-app and email campaigns
What do you like best about the product?
I like that you have control over when and where within the product you want to deliver your campaigns to depending on how granular your product instrumentations are.
What do you dislike about the product?
If you don't have a solid understanding of your own product's instrumentations and how Braze data works with Segment and your own instrumentations, it will be confusing to navigate the tool initially and how to maximize the effectiveness of Braze's functions.
What problems is the product solving and how is that benefiting you?
I am using Braze to target specific groups of users based on their activity levels and usage of the product. I also use in-app campaigns to nudge the users to progress within the product and use email campaigns to remind users who received the in-app campaigns but still have not take any action towards it.
Amazing tool!
What do you like best about the product?
Braze is a super helpful tool. It helped me to create lots of segmentations and give the best experience for all of the different types of users that we have. The good thing it's that you can use the platform to increase almost every metric related to the user life cycle - activation, engagement, conversion, reactivation etc.
What do you dislike about the product?
I think it would be nice to have even more automated things. For example, we cannot automate newsfeed cards right now, so my team has to set up them manually every week.
What problems is the product solving and how is that benefiting you?
Activation, engagement, conversion. We had really good results in terms of our subscription sales. With Braze we were able to send different offers to different users which helped us to, not only increase our revenue but also give the users offers that are more affordable to them.
A modern platform and top-notch support
What do you like best about the product?
Braze has been an amazing partner for our organization as we have worked to mature our product retention strategies and efforts. They are proactive in offering solutions and in helping us to solve problems, when they do arise. They have provided us with a very personal experience which was quite a contrast from processes that felt very bureaucratic with Responsys in the past.
They continue to evolve and improve the range of marketing solutions that they offer in a way that complements our needs. Their approach to dynamic content has worked well for our business needs and has scaled well as we've implemented 1-to-1 personalization, and their tools for building and previewing messages and audiences is intuitive and easy for a small marketing team to manage.
They continue to evolve and improve the range of marketing solutions that they offer in a way that complements our needs. Their approach to dynamic content has worked well for our business needs and has scaled well as we've implemented 1-to-1 personalization, and their tools for building and previewing messages and audiences is intuitive and easy for a small marketing team to manage.
What do you dislike about the product?
Moving data into and out of Braze has been a challenge over time., though their Currents product has helped that quite a bit in terms of pulling event data out of the platform.
What problems is the product solving and how is that benefiting you?
We moved to Braze, primarily, for our email marketing efforts. Using their platform we have been able to increase our agility with building targeted messages and with building out a system for personalization of content for each recipient.
We are now looking to expand our use of Braze suite of tools and services to begin introducing similar benefits within our mobile push and in-app retention efforts.
We are now looking to expand our use of Braze suite of tools and services to begin introducing similar benefits within our mobile push and in-app retention efforts.
Braze - In App and eMail Messaging
What do you like best about the product?
Has a powerful and native integration with the segment.
Seamlessly identify events and milestones to interact with clients through email or in-app messages.
Seamlessly identify events and milestones to interact with clients through email or in-app messages.
What do you dislike about the product?
Not that I dislike but I see as an opportunity. More flexibility to scale to big organizations (e.g. product codes and families).
What problems is the product solving and how is that benefiting you?
Data without use has no purpose. Braze is helping us create bridges with our users and is allowing us to connect and engage in a powerful way through in-app and e-mail messages that allow us to improve our user experience.
- Having in-app and email messages coming after defined and specific milestones allow us to humanize our applications, supports trust and adoption.
- Better campaign management processes and user impact.
- Having in-app and email messages coming after defined and specific milestones allow us to humanize our applications, supports trust and adoption.
- Better campaign management processes and user impact.
Super Powerful
What do you like best about the product?
There is no limit to what Braze can do. When building campaigns I am always able to think outside the box and develop a powerful strategy thanks to their segmenting and filtering capabilities.
What do you dislike about the product?
Learning curve. There is so much to do and understand about Braze that it takes a little bit to get warmed up to the platform.
What problems is the product solving and how is that benefiting you?
Braze allows us to maximize our targeting. We can discover the best way to communicate to our users throughout the entire lifecycle.
Powerful and User Friendly
What do you like best about the product?
Seamless integration with the rest of our Growth tool stack. Easy to use UI. Excellent support. Braze has a strong mission and is putting out features to back that up.
What do you dislike about the product?
The search function can be finicky at times, but overall does not impede work. Braze is, however, lacking some of our advanced audience segmentation needs.
What problems is the product solving and how is that benefiting you?
We are using Segment instrumented data flowing into Braze to nurture users through in-app and email campaigns. We've been able to drive digital user engagement, paid conversion, adoption, and retention through these campaigns. We also have Braze events flowing into Amplitude to analyze campaign success.
Great platform and user friendly
What do you like best about the product?
Having worked with many campaign management tools, Braze is by far the superior in terms of useability. The user interface is built with the end user in mind meaning that users of any background are capable of building and managing campaigns.
I have used Braze for over 4 years, and quite a lot of work goes into product development based on real life use cases which results in always new and improving ways to engage with our audience.
I have used Braze for over 4 years, and quite a lot of work goes into product development based on real life use cases which results in always new and improving ways to engage with our audience.
What do you dislike about the product?
I don’t particularly dislike anything about Braze. If anything I would suggest there could be some improvements around the email editor.
What problems is the product solving and how is that benefiting you?
Braze has allowed us to grow engagement and usage through a high volume of campaigns with little resourcing.
Recommendations to others considering the product:
If you have used other similar tools- you will love the usability of Braze
Powerful platform with great capabilities!
What do you like best about the product?
Braze platform offers a lot in terms of capabilities for marketers who are looking to grow their push and in-app notifications channel. You can start from building simple push campaigns and go to much more complicated journeys where each step is based on a particular action or activity that a user takes. The interface is pretty intuitive and there are a lot of in depth training documents and materials which help a lot when you are just learning the platform.
Braze also offers the very best in customer service. Our success manager is amazing! She has been very patient and responsive, helping us out from the very start when we were new to the platform.
It's not often when a company is able to offer such a powerful platform/service and a great team of people who are ready and available to help with any challenges.
Braze also offers the very best in customer service. Our success manager is amazing! She has been very patient and responsive, helping us out from the very start when we were new to the platform.
It's not often when a company is able to offer such a powerful platform/service and a great team of people who are ready and available to help with any challenges.
What do you dislike about the product?
Reporting is a bit limited, would be great to have more in-depth reporting there, especially an ability to export reporting by device/platform for users in the campaigns.
Starting with the canvas feature can be a little tricky at first and it's definitely a learning process to build a more complicated canvas journey/campaign.
Starting with the canvas feature can be a little tricky at first and it's definitely a learning process to build a more complicated canvas journey/campaign.
What problems is the product solving and how is that benefiting you?
We are able to use Braze to re-engage our app users via push messaging and in-app communication.
Finally we have can work on creating an onboarding push notifications series to promote our subscription service and app.This is a great platform for us to generate better engagement and promote our brand while improving the retention rate.
Finally we have can work on creating an onboarding push notifications series to promote our subscription service and app.This is a great platform for us to generate better engagement and promote our brand while improving the retention rate.
Recommendations to others considering the product:
Great platform if you are looking to improve your mobile marketing channel!
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