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Most user-friendly ESP
What do you like best about the product?
Braze has a very user-friendly interface, and makes templating, segmenting and campaign setup much easier to navigate than any other ESP I've used (and I've used almost all of them). The conversion tracking is also superior to any other marketing automation platform - it's configured for an e-commerce use case. The Braze onboarding process is very thorough and the team has been available to answer any/all questions we've had in the early implementation/integration phase. The resources available for onboarding, implementation and best practice references are great & easy to access.
What do you dislike about the product?
We are currently using Braze as an email platform, but the product is primarily built for a mobile push/in-app messaging use case - that being said, there is some functionality on the email product that could be enhanced. There are also some nuances in the data structure that are important to catch when implementing, but if you understand those nuances you can customize the product to fit your needs.
What problems is the product solving and how is that benefiting you?
We are using Braze to trigger lifecycle and ad hoc campaigns to our 2-sided marketplace audience. So far the product has worked well for us and we're starting to see conversion + revenue growth.
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Braze consistently improves
What do you like best about the product?
Braze is an extremely robust tool with a short learning curve. Building out new lifecycle strategies and campaigns was extremely simple. While there are a lot of functionalities, no CRM/ESP service will ever have every feature that all of their competitors have. Braze does a great job to meet the needs of their clients onto the roadmap.
What do you dislike about the product?
Braze's reporting function is still a work in progress. It's getting better but reporting still requires a bit of work. The visual reports are not very helpful, which makes it difficult to track where users are dropping off.
What problems is the product solving and how is that benefiting you?
We are using Braze to speak to all of our audiences across the company. The CRM team is able to build out messaging and inapp experiences without ongoing support from our internal engineering teams.
Recommendations to others considering the product:
Consider the CRM needs of your organization. Braze is a great tool that might cost more upfront but in the long run save you money and time.
Great Product + Helpful Team
What do you like best about the product?
I've worked with ESPs in the past where it's impossible to reach a rep, or the reps aren't particularly helpful. Everyone I've worked with at Braze has been easily reachable and always ready to answer a question.
What do you dislike about the product?
There are a few UI improvements I'd like to see. Searching for a campaign is difficult, and it's not possible to delete a campaign.
What problems is the product solving and how is that benefiting you?
Braze has helped us better segment our users, as well as add in personalized messaging. Lastly, it's been a huge help to have so many integrations in Braze.
Recommendations to others considering the product:
There is a TON of stuff you can do once you get into Braze. Be sure to watch the introductory videos to learn your way around and figure out how to fully take advantage.
Amazing product (and the people are great, too!)
What do you like best about the product?
As a product, Braze is extremely intuitive — it's easy to figure out how to do what you need to do (and even if you can't find it, all of their learning resources are very well done). The platform is very robust, so it's easy to execute campaigns efficiently and as imagined. We used to send all of our marketing comms from an in-house tool, so upgrading to Braze has been a dream. But the best part is the customer support — the team answers every question we throw at them, and have supported us through some trickier campaigns.
What do you dislike about the product?
Honestly — there's nothing I can think of. Anything we've brought forward to the product team has already been in their pipeline.
What problems is the product solving and how is that benefiting you?
We're able to reach out to our members more efficiently, and in a more personalized way. We've been able to improve our overall engagement, and are now able to iterate on our messages to continue to improve.
Amazing service with amazing customer support
What do you like best about the product?
The tool is incredibly easy to use, instinctive but the customer support you receive is what impresses me the most. I always get the help I need.
What do you dislike about the product?
I cannot say that I dislike anything about Braze. It's saved me so much time and frustration from previous tools we had in the past.
What problems is the product solving and how is that benefiting you?
Time-saving. Efficiency. Reporting is so much easier. A/B testing is also great.
Highly recommend
What do you like best about the product?
Once we launched our first campaign through Braze, we haven't stopped. It's super easy to get campaigns up and running, set conversion goals, and measure impact. You can communicate with your customers across email, push, in-app, and content card integrations. If you're looking for a customer engagement platform for your app, I'd suggest considering them as a partner. On top of the tool itself, we've found our reps to be fantastic -- always helping us figure out how we can further leverage all the offerings of the tool.
What do you dislike about the product?
As of now, we tend to measure most of our conversion events using custom events through mParticle. This is not always a robust enough solution, so our Analytics team will often need to do a deep dive to get more detailed results.
What problems is the product solving and how is that benefiting you?
We can't rely on product alone to push users through the funnel. Braze has become a solution for that, and we seen lift against the control for nearly all of our campaigns -- so it's easy to justify the cost of the tool!
Data Friendly
What do you like best about the product?
Braze has been one of the most pleasant ESPs to use. Extracting and importing data is very smooth and the team is very reactive when building new metrics into reporting.
What do you dislike about the product?
Deferral rates are a metric that you have to pay extra for but our customer support rep was nice enough to tell us initially.
What problems is the product solving and how is that benefiting you?
Retention and engagement with new users. We have realized it is easy to send triggered canvases and extract insights about segments.
Recommendations to others considering the product:
Consider how you want to communicate with your users and how you plan to setup these touch points. It will help with your on-boarding process.
Tooling integrations are great, but need to target more granular audiences
What do you like best about the product?
Support at Braze is phenomenal at getting into the weeds of debugging issues and stepping into the shoes of our implementation.
What do you dislike about the product?
There are a few drawbacks we face due to our company's technical implementation of Braze that prevent us from relying on Braze native assets and documentation to educate the company on how to effectively leverage the tool. Apart from the limitations tied to our technical implementation of Braze, we also experience a gap in the tool's usage when it comes to creating very unique audiences that require pairing multiple property combinations to one event that a user may take in any given digital funnel.
What problems is the product solving and how is that benefiting you?
We are nurturing our digital clients at the right time in their digital journey based on our Segment instrumented data tracking a variety of user interactions on webpages and within product experiences. We are also able to analyze all Braze interaction events alongside our every day Segment data in Amplitude analyses.
Recommendations to others considering the product:
Know your data. You need to understand what data your company is tracking on digital clients, then you need to analyze that data in a visual report to digest it and understand where users are dropping off in the predefined funnel journeys and where there are opportunities for experimentation.
Great CRM for Push, Email and Segmentation
What do you like best about the product?
Integrations with tools to enable automation of personalized campaigns.
What do you dislike about the product?
They do not have good measurement capabilities and expect you to outsource it to another platform, but do provide integrations to help.
What problems is the product solving and how is that benefiting you?
Personalization
Automation
Increase CTRs
Automation
Increase CTRs
Don't just engage customer, connect
What do you like best about the product?
Braze enables us to connect with customers directly in-app or on email at the most opportune points and time in their journey based off of usage data and behaviors. And their canvas allows us to plan, visualize and orchestrate the customer experience from beginning to end.
What do you dislike about the product?
While Braze can optimize the message medium based on performance, we don't use a lot of the existing capabilities and channels, and need additional tech build outs and workarounds for unique B2B use cases. I wish we could use some of the underutilized features, when they fit our enterprise needs.
What problems is the product solving and how is that benefiting you?
Conversion- increases in ARR
Adoption- more usage and consumption
Retention- cross sells
Churn Reduction- reengagements with early measures
Adoption- more usage and consumption
Retention- cross sells
Churn Reduction- reengagements with early measures
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