My main use case for Clazar is ACE to HubSpot integration. I use Clazar with HubSpot to launch opportunities from HubSpot CRM to ACE.
Clazar
Clazar, Inc.External reviews
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Integration has streamlined opportunity handoff and now saves time on every CRM to marketplace deal
What is our primary use case?
What is most valuable?
The best features Clazar offers include seamless integration into Amazon or ACE. The automation is what makes the integration seamless for me. Clazar has positively impacted my organization by reducing duplicative tasks by integrating into ACE.
I save about 20 to 30 minutes by being able to have one source of truth for opportunity tracking, which reflects how much time or resources I've saved by reducing those duplicative tasks.
What needs improvement?
I am uncertain about what Clazar can be improved upon.
For how long have I used the solution?
I have been using Clazar for three months.
What do I think about the stability of the solution?
Clazar is stable.
What do I think about the scalability of the solution?
I don't know yet how Clazar's scalability is.
How are customer service and support?
The customer support is very good.
How would you rate customer service and support?
Negative
Which solution did I use previously and why did I switch?
I did not previously use a different solution.
What was our ROI?
I have seen a return on investment because it saves time and reduces duplicative tasks.
What's my experience with pricing, setup cost, and licensing?
My experience with pricing, setup cost, and licensing was very painless and seems like a great value.
Which other solutions did I evaluate?
I did not evaluate other options before choosing Clazar.
What other advice do I have?
My advice to others looking into using Clazar is to try it first, then make an evaluation on whether it's a good fit. I would rate this product an 8.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Easy to Use and Well Supported
What do you like best about the product?
Exceptional Support Team: One of the standout aspects of Clazar is their support. Every time we’ve had a question or needed help, their team has been incredibly responsive and helpful. It’s clear they care about their customers and are invested in our success.
Easy-to-Use API: Integration was straightforward. Their API is well-documented and easy to implement, which made the technical setup smooth and quick.
User-Friendly Interface: The UI is clean and intuitive. I can easily find what I’m looking for—whether it's details about buyers, contracts, metering, or anything else. It saves time and reduces friction, especially when managing multiple deals or listings.
Easy-to-Use API: Integration was straightforward. Their API is well-documented and easy to implement, which made the technical setup smooth and quick.
User-Friendly Interface: The UI is clean and intuitive. I can easily find what I’m looking for—whether it's details about buyers, contracts, metering, or anything else. It saves time and reduces friction, especially when managing multiple deals or listings.
What do you dislike about the product?
One area that could use improvement is error reporting for failed metering submissions. We recently ran into an issue with AWS where a buyer’s contract showed as “Active,” but metering submissions failed with a vague CustomerNotSubscribed error. There were no further details, and we had to log a ticket with AWS—which took nearly a week—to find out that the customer was considered "unbillable." It would be extremely helpful if Clazar could surface more diagnostic information or context in such cases to reduce the troubleshooting time.
What problems is the product solving and how is that benefiting you?
Clazar acts as a critical bridge between our internal billing system and the invoices sent to our customers through cloud marketplaces like AWS, GCP, and Azure. It handles the complexity of translating our billing events into the format required by each cloud provider, automating the submission process and ensuring accurate and timely reporting.
Finally, a unified solution for multi-cloud marketplace management!
What do you like best about the product?
Clazar brings AWS, GCP, and Azure marketplaces into one simple dashboard. No more jumping between different accounts, links, and confusing workflows for each cloud provider.
The best part is how easy it makes everything - creating private offers, understanding invoices, and managing marketplace activities without digging through complex documentation. Everything that used to take hours across multiple platforms now happens in minutes.
The best part is how easy it makes everything - creating private offers, understanding invoices, and managing marketplace activities without digging through complex documentation. Everything that used to take hours across multiple platforms now happens in minutes.
What do you dislike about the product?
Nothing major. It does exactly what it promises. Maybe more reporting features would be nice, but that's just a wish list item.
What problems is the product solving and how is that benefiting you?
Before Clazar: Managing separate AWS, GCP, and Azure marketplace accounts was a mess. Different workflows, confusing billing, scattered documentation.
With Clazar: One platform handles everything. Simple invoices, easy private offer management, clear visibility across all cloud marketplaces.
Bottom line: Saves time, reduces errors, and makes multi-cloud marketplace management actually manageable.
With Clazar: One platform handles everything. Simple invoices, easy private offer management, clear visibility across all cloud marketplaces.
Bottom line: Saves time, reduces errors, and makes multi-cloud marketplace management actually manageable.
Great partner with excellent support, evolving features, and strong UI
What do you like best about the product?
Clazar has been a true partner for us. I use their platform daily — for everything marketplace-related, to customers' MP data, and more. Our use case is quite unique, and they’ve been extremely collaborative in building the features, reports, filters, views, and integrations we need. The UI is intuitive and continuously improving — many of the enhancements we see are ones we specifically requested, such as new filters and customized views. For example, they helped us connect our internal customer IDs with their corresponding marketplace IDs, which was critical for accurate reconciliation. Their support is also outstanding — we can open a ticket via Slack, get immediate acknowledgment, and receive regular updates on progress. They even handle marketplace-related tickets on our behalf, saving us significant time and effort.
What do you dislike about the product?
In the early days, it took some time for the team to fully understand our needs and get up to speed, so progress felt slow at first. Additionally, the website occasionally freezes or runs slowly, though this has been happening less and less recently. Overall, the pace, quality of delivery, and platform performance have improved significantly over time.
What problems is the product solving and how is that benefiting you?
Clazar centralizes and streamlines everything related to cloud marketplaces, which saves me significant time and manual work. They send metering data to the marketplaces — which is their core purpose — and ensure it’s accurate and timely. The platform helps us reconcile customer usage and billing across multiple marketplaces, map internal customer IDs to marketplace IDs, and easily track the data we need to create and manage annual commitments. Instead of managing multiple spreadsheets, manual lookups, and separate marketplace portals, I can handle it all in one place. Their proactive support — including handling marketplace tickets on our behalf — means I can focus on higher-value work while still staying informed on progress.
Exceptional support for LucidLink's integration into the AWS Marketplace
What do you like best about the product?
What I liked best about the Clazar platform was how easy it was to navigate and set up. The team has been a pleasure to work with—always quick to respond and eager to help. Deepshikha and Adi guided me and the team at LucidLink through every step of our AWS Marketplace integration, turning what could have been a complex process into a smooth and straightforward experience. Their expertise, clear communication, and proactive support helped us avoid roadblocks and stay on track from start to finish.
What do you dislike about the product?
Some steps or instructions could have been clearer—particularly regarding the differences between a 'Public' and 'Private' listing. Certain details felt a bit skimmed over, especially around the co-sell motion and the need to add an 'Enterprise' public listing, which was intended to be our primary source for quoting and selling. That said, these points were minor and not something we could adjust or fix, so they didn’t significantly impact the overall process.
What problems is the product solving and how is that benefiting you?
Clazar helped us launch on the AWS Marketplace much faster than we could have achieved in-house, and their dashboard is exceptionally user-friendly.
Exceptional customer support and seamless
What do you like best about the product?
We recently moved to Clazar, and the migration process was both smooth and efficient.
Post-migration to the Clazar platform, we are happy with the exceptional level of customer support provided. The Clazar team has demonstrated outstanding responsiveness and dedication. I would like to extend my sincere appreciation to Adi Patil and Deepshikha for their assistance and commitment.
Clazar portal has an intuitive interface, easy simple onboarding and also provides out of the box integrations with support tools. One of the most valuable features we are looking forward to leveraging is the automation of the cloud sales process. We anticipate this functionality will significantly enhance the onboarding experience for our public marketplace customers.
Post-migration to the Clazar platform, we are happy with the exceptional level of customer support provided. The Clazar team has demonstrated outstanding responsiveness and dedication. I would like to extend my sincere appreciation to Adi Patil and Deepshikha for their assistance and commitment.
Clazar portal has an intuitive interface, easy simple onboarding and also provides out of the box integrations with support tools. One of the most valuable features we are looking forward to leveraging is the automation of the cloud sales process. We anticipate this functionality will significantly enhance the onboarding experience for our public marketplace customers.
What do you dislike about the product?
At the moment I cannot think of anything.
What problems is the product solving and how is that benefiting you?
Clazar helps us manage our cloud marketplace listing.
Super easy to implement, great customer service + does its job of streamlining co-sell
What do you like best about the product?
We've been using Clazar for a while now, and the Salesforce integration has been a game-changer for our team. It’s made managing opportunities so much easier and has streamlined a lot of our workflows. I actually brought Clazar over from my last company because I knew how valuable it could be. The team is incredibly agile and responsive, and as a young company, they’re actively seek and are open to feedback, which means we’ve had the ability to help shape the roadmap in meaningful ways. On top of that, they’re just genuinely kind people. They were super supportive through the setup process and have continued to be especially as AWS rules/APIs continue to evolve. Finally, SUPER easy/fast to set up.
What do you dislike about the product?
Not Clazar's fault, but due to evolving AWS rules, APIs, new features/functionality, sometimes things break and require fixing.
What problems is the product solving and how is that benefiting you?
Clazar has taken a ton of the manual work out of managing our AWS co-sell motion. We used to spend a lot of time tracking down deal statuses, updating Salesforce, and trying to keep up with AWS’s evolving process. Now it’s all streamlined: everything syncs automatically. It’s made life a lot easier for our team and helped us move faster without things slipping through the cracks.
The Clazar team was great at facilitating the steps for the AWS Marketplace.
What do you like best about the product?
Ease of integrations with AWS systems and marketplace and ease of use and implementation versus trying to do all of this DIY
What do you dislike about the product?
the only downsize to this experience was not necessarily a Clazar issue but trying to figure out what was acceptable content from AWS...seems as sometimes content was rejected not because it was not accurate...rather because AWS had not knowledge of product capabilities.
What problems is the product solving and how is that benefiting you?
well we have not closed a sale yet, but I anticipate that the problem saving will be around the more automated deal processing as well as just having another avenue for our leads to buy our product.
Good Partner
What do you like best about the product?
Its easy to navigate and they offer good support
What do you dislike about the product?
Its takes a little work to figure out how to create private offers
What problems is the product solving and how is that benefiting you?
Navigating amazon marketplace
Greatly simplifies the acronym soup of the marketplaces
What do you like best about the product?
The software is intuitive, but having quick access to people who know what their doing makes a huge difference
What do you dislike about the product?
No complaints so far- things have been pretty smooth
What problems is the product solving and how is that benefiting you?
Getting listed in the marketplaces, shipping offers
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