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Seems good enough, but want more intelligence
What do you like best about the product?
It works, as. Product manager I am able to do a few ad hoc sends when I need to and our marketing team is good with it too
What do you dislike about the product?
We are the brains still behind what is sent to customers. It would be better if we could create candidate push notifactions and candidate parts of emails and have iterable choose to send those when.
I.e we have one push notification for national park week and another for perseids meteor shower. We had to choose which one to send that week. If instead we could upload these two (and thousands more like oer friendly stays, where to camp for phish concert, etc) to a "black box" and set it to send our users 1 push a week and let it optimize send time and which com to send each user to maximize bookings we believe we could see a step function change in the effectiveness of our comms.
I.e we have one push notification for national park week and another for perseids meteor shower. We had to choose which one to send that week. If instead we could upload these two (and thousands more like oer friendly stays, where to camp for phish concert, etc) to a "black box" and set it to send our users 1 push a week and let it optimize send time and which com to send each user to maximize bookings we believe we could see a step function change in the effectiveness of our comms.
What problems is the product solving and how is that benefiting you?
Lifecycle marketing
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Iterable has been amazing at helping us achieve our lifecycle goals
What do you like best about the product?
Iterable support team! There always super helpfu
What do you dislike about the product?
Iterable is an amazing tool but I would love to see more uniformity in terms of UI
What problems is the product solving and how is that benefiting you?
Iterable is able to help you innovate and market to customers
Super Pleased!
What do you like best about the product?
I love the level of innovation put into the product.
What do you dislike about the product?
I'd love to learn more about the social media support.
What problems is the product solving and how is that benefiting you?
Building out campaigns and workflows.
Great platform, some tweaks would be great though
What do you like best about the product?
Mostly intuitive, good basic features, and nice support options
What do you dislike about the product?
Segmentation isn't the most intuitive, last session data isn't a default event, and saving/launching journeys can be a hassle if you forget to save in more than one place
What problems is the product solving and how is that benefiting you?
Multi-touch/channel campaigns
Next-gen customer data activation platform
What do you like best about the product?
Robust features that truly enable marketers to harness their data and connect with users in a personalized way at scale.
What do you dislike about the product?
So many powerful features that it can be challenging to prioritize and leverage each to their full potential
What problems is the product solving and how is that benefiting you?
Streamlining our marketing, transactional and journeys under ine platform with a seamless way to activate our data
Easy squeezy
What do you like best about the product?
The interface is very user friendly. It doesn't hurt my eyes.
What do you dislike about the product?
I don't like how I'm not able to traslate multiple locales with ease. I've got almost 30 locales.
What problems is the product solving and how is that benefiting you?
We needed a solution that was easy to use globally. The team across EMEA, LATAM, and APAC understand it very easily.
Robust platform with lots of tools
What do you like best about the product?
Drag and drop feature is easy to use and allows you to build campaigns efficiently
What do you dislike about the product?
The image gallery is not user friendly and makes it difficult to upload and insert content
What problems is the product solving and how is that benefiting you?
Client retention and capturing lapsed clients
Great ESP
What do you like best about the product?
I love how user friendly the platform is to use. The support team is always available to help when needed and I love having a one stop shop to meet all my needs.
What do you dislike about the product?
The lack of an image library is a bit unfortunate.
What problems is the product solving and how is that benefiting you?
It deploys all of our email and sms marketing tactics.
Super Impressed!
What do you like best about the product?
Easy to use very intuitive and makes work easy tbh!
What do you dislike about the product?
Nothing comes to mind, I find it very easy to use
What problems is the product solving and how is that benefiting you?
We email a ton and sms so it's helping us doing all our marketing
Email marketing Manager
What do you like best about the product?
The speed and reliability. The longest things are because of me
What do you dislike about the product?
The image hosting isn't the easiest to do
What problems is the product solving and how is that benefiting you?
Knowing who our users are and how they work
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