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Excellent experience
What do you like best about the product?
Iterable is an extremely powerful engagement tool that my team uses on a daily basis to send personalized, segmented and automated communication to our users. The support team is very efficient and one of the key differentiating factors, in my opinion, is the ability to create complex workflows and connect them, via webhook with our own database.
What do you dislike about the product?
UX and analytics could be improved and are not the best when we compare to other customer engagement tools. Implementation was not easy and there is a steep learning curve to understand how to use the product.
What problems is the product solving and how is that benefiting you?
The ability to send personalized communication in a scalable way to 2 million users...taking into account each user is different and has a different behavior and interests.
Recommendations to others considering the product:
Consider the implementation time
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Intuitive and Easy to use Software
What do you like best about the product?
I love how intuitive and advanced the platform is.
What do you dislike about the product?
I wish that there was a mobile App or some way of sending emails/sms that did not involve login in to a computer.
What problems is the product solving and how is that benefiting you?
The platform is easy to use so it makes teaching it very easy. I never have an issue that tech support isn't able to immediately look into and compared to every other platform out there, it really has incredible support and is user friendly.
Great email tool!
What do you like best about the product?
I love that I can setup drip campaigns in Iterable. This helps me set an email and then I can not worry about the follow-ups.
What do you dislike about the product?
The UX is a bit tricky. Sometimes it takes a while to load a list of contacts, and if you go too fast you have to restart. I wish this was a little faster.
What problems is the product solving and how is that benefiting you?
Emailing all of our contacts on a schedule and sticking to it!
Difficult on-boarding but awesome functionality
What do you like best about the product?
Great tools, when you get into iterable you realize there's SO many options to improve your messaging and test and add functionality.
What do you dislike about the product?
The main issue with iterable is just how hard it is to find all of those awesome tools. You need a really engaged onboarding person to make sure you can realize the full value and potential of the tool.
What problems is the product solving and how is that benefiting you?
Email marketing and push, great testing functionality, great segmentation gives you a lot of data to work with.
Recommendations to others considering the product:
Do a lot of diligence on how difficult the implementation will be
Iterable and it's experience
What do you like best about the product?
Iterable has good campaign dashboard. And, I like the metrics of the emails. the Email on acid feature is the best and it helps us to test each and every email with ease. We have not take the eoa subscription and that's the huge benefit as per me. And the responsiveness of the emails and integrations are quiet simple. We don't have any database connected as of now. But, we will be integrating the crm soon. The campaign flow looks so easy, the workflows has so many triggers. And, I have done the free certification of iterable that's insane. With the simple and easy understandable terms we can get the from the community.
What do you dislike about the product?
Campaign schedule times selection has to be improved. If the system time is not matching with the Iterable time. Then, the schedule times wont show up. There are nothing dislikes about this product. Seems easy and support is helpful.
What problems is the product solving and how is that benefiting you?
We do bulk email campaigns, with iterable it's easy to schedule and launch. And, moreover it's a friendly tool.
Recommendations to others considering the product:
Can be considered if you're having complex workflows that needs an automation. So, Compared to other tools it is the best.
Great, stable ESP
What do you like best about the product?
Since we moved to Iterable 1,5 years ago I've been impressed with the level of customer support and opportunities of this ESP. There are many connections with external tools. I can say using Iterable has lifted our email communications and we're now starting to explore the connection with other channels like Facebook & app.
What do you dislike about the product?
The handlebar logic is not easy to get your head around. I've seen more user-friendly ways of adding dynamic content in emails from other ESP's. However most of the logic we use is in our automated campaigns so once set up, it's set up.
What problems is the product solving and how is that benefiting you?
We've definitely improved our level of automation. Our automated emailflows are all collected in workflows. A great feature of Iterable is that it allows you to connect with other marketing channels as well.
The perfect platform for medium to large sized businesses ready to expand their email strategy
What do you like best about the product?
I really like that Iterable has the toolsets for fairly entry level email marketing applications, with the ability to expand into fairly sophisticated enterprise solutions. That structure allows us to be very comfortable with building very long term relationships without concerns that we'll outgrow the platform anytime soon.
What do you dislike about the product?
The platform is very API oriented, which is really important for the ability for you to grow the platform at your pace. However, there are a few items only accessible via the API that can create unnecessary friction for smaller teams with limited developer resources spread across multiple projects.
What problems is the product solving and how is that benefiting you?
We're starting to feel very empowered by our user data and Iterable is helping us scale our email strategy . The journey has been slow, but going into the second year of our contract, we've nailed the basics and now are starting to plan for much more sophisticated use of our data and campaign funnels.
Recommendations to others considering the product:
Pad a little developer time into your deployment calendar. Iterable customer success teams are really fantastic about making sure that you get the fundamentals correct, and sometimes that requires a little trial and error with how you import and design your data for long term growth.
Great functionality
What do you like best about the product?
The ability to use complex conditional logic within campaigns.
What do you dislike about the product?
The heat map functionality not working correctly.
What problems is the product solving and how is that benefiting you?
Giving customers highly personalised communications.
Recommendations to others considering the product:
It has great functionality for automated journeys and complex personalisation.
Innovative Multi-Channel CRM
What do you like best about the product?
Iterable's user interface is intuitive and we love the flexibility within workflows. They also have great customer service and are always able to help us solve our questions.
What do you dislike about the product?
Their reporting tool can use work - a lot of it requires manual work because of the lack of export capabilities.
What problems is the product solving and how is that benefiting you?
We are using Iterable to be able to easily test user communications at scale and to also have a singular tool to send multi-channel communications.
Great support, fantastic product
What do you like best about the product?
The best part of Iterable is how easy it is to build triggered workflows, experiment, and manage multiple language versions of messages.
What do you dislike about the product?
Reporting is behind the bar. You can't always export the report views you see, or you can only export one piece of data at a time.
What problems is the product solving and how is that benefiting you?
Our ability to gain insights and respond with updated messaging has gone from a month-long process involving IT to something that takes minutes.
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