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Easy to use ESP with tools to personalise
What do you like best about the product?
- Drag and drop building of campaigns makes it easy to pick up and teach new colleagues the tool.
- The dynamic handlebars make even the most complex personalise simple to understand - you'r'e only limited by your creativity.
- The snippets allow us to combine html creative with the drag and drop system.
- Workflows are easy to understand and build.
- Great account managers who are always on hand to help.
- The dynamic handlebars make even the most complex personalise simple to understand - you'r'e only limited by your creativity.
- The snippets allow us to combine html creative with the drag and drop system.
- Workflows are easy to understand and build.
- Great account managers who are always on hand to help.
What do you dislike about the product?
- The heatmap doesn't work as it should which can make looking to see how users interact with emails a manual process.
- When working on complex templates it can become a bit buggy and slow.
- An auto-save would be a nice feature.
- When working on complex templates it can become a bit buggy and slow.
- An auto-save would be a nice feature.
What problems is the product solving and how is that benefiting you?
- Servicing our users personalised content in a simple and effective way.
- Great UX and ESP solution.
- Great UX and ESP solution.
Recommendations to others considering the product:
Iterable is a great ESP for effective and personalised CRM.
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Rainbows and unicorns
What do you like best about the product?
Promise of non-engineers to create complex marketing campaigns and cart abandoner targeting
What do you dislike about the product?
Utterly and complete failure to meet any and all promises, and blaming Segment for all failures.
What problems is the product solving and how is that benefiting you?
No goals materialized
Recommendations to others considering the product:
It's a sham, spend your money elsewhere
Iterable a great investment for marketing professionals
What do you like best about the product?
I love Iterable because since I started using it the product has improved a lot and has become more innovative. I am pleased when my team needs product changes, as they are ready to listen to my needs and do their best to improve it. It has a clear, adaptable and comprehensive interface to build the automation of the campaign workflow.
What do you dislike about the product?
I can affirm that the most painful part of Iterable is the design of templates versus messages since sometimes it is a nuisance to edit a template and make it not be reflected in a message the way you thought. On the other hand, it can have different projects, but there is no order on a project. There is no control panel for several projects to check trends in those projects.
What problems is the product solving and how is that benefiting you?
We use Iterable as an instrument for user retention because it allows design and marketing to help retain users and increase revenue without having to rely on engineering to post messages or workflows. We also use it to send emails to the marketing team.
Recommendations to others considering the product:
For us Iterable is a great tool for B2C companies that want to focus on increasing retention through messaging between channels.It is ideal for companies looking for an email client that can automate complex marketing campaigns and anyone who needs campaign flexibility or unique campaign characteristics.
Customizable & Connected
What do you like best about the product?
Iterable offers one of the most in-depth audience segmentation tools imaginable, allowing me to be specific in targeting in order to resonate most with my audience. The customizable email features also allow for split tests, optimizing for the most important combinations of content. The ability to export audiences to Facebook is also very useful for ad campaigns and other social strategies.
What do you dislike about the product?
I can’t think of anything that I don’t like.
What problems is the product solving and how is that benefiting you?
We are using it to segment audiences very specifically in order to grow our audience through our understanding of how to best serve them.
Good tool to allow non-engineers to manage emails
What do you like best about the product?
Easy to update variables and test different types of emails.
What do you dislike about the product?
Lack of Salesforce syncing has created extra dev work.
What problems is the product solving and how is that benefiting you?
We are able to email our users easily and without developer help.
Very decent tool at the given price point, but some advanced functionality missing
What do you like best about the product?
It's very easy to setup differenent types of campaigns, as well as workflows. The analytics available in the tool are also very decent. Personalization is also very easy to do.
What do you dislike about the product?
You can't perform any sort of data manipulation using the data that is fed into the tool. You can't create a new data field using the existing data fields.
What problems is the product solving and how is that benefiting you?
Targeting customers with personalized content to improve revenues. We've managed to double the revenues from CRM.
It adapts to the competency market
What do you like best about the product?
Iterable is so flexible that there are always multiple ways to solve any new idea. I also like it since I can segment and customize the specific experience of each user. Something that is very useful in this program is that the integration with multiple tools, including our own development tools, means that I can track the life cycle of our users, including any action the user takes, which makes us have greater reach with the client and greater prominence based on control.
What do you dislike about the product?
Sometimes when you search for campaigns, a campaign does not appear in search results that do exist and must be displayed as search results. You must refresh the page several times to make it work. It happens very little but when it happens it is tedious. Two other things that I will say, is that I would like to have more sources available when using the drag and drop function. I would also like templates and campaigns to self-save.
What problems is the product solving and how is that benefiting you?
With Iterable, we been fulfilled since we were looking for a marketing tool that would allow us to design more sophisticated user experiences based on their behaviors. We were especially interested in segmentation and automation and based on this we have had very important results in the last months. With this tool the company adapts to the market and is ahead of its competitors in this sentid.
Recommendations to others considering the product:
Iterable is an improvement both for you and for your company, I believe that you still have a lot of room to grow. It fascinated me a lot and my colleagues also. It is worth mentioning that if you are executing a medium amount of complex workflows and segmentation this program could help you to have a greater development. It is made for big challenges.
One of the best marketing automation tool with powerful customization
What do you like best about the product?
It is a very innovative tool with very friendly user interface. It helps to customize our emails and campaigns in a very interactive manner. Can perform our A/B test easily. Generate a very illustrative report, helps to manage our campaigns in right direction.
What do you dislike about the product?
Not much to dislike, but in workflow it should keep track who updated it last, so to keep an easy way to co-relate the work.
What problems is the product solving and how is that benefiting you?
- Managing our marketing user campaigns
- Managing our transactional campaigns.
- reporting services
- Helps to move our product growth in steep direction with healthy user interaction and satisfaction.
- Managing our transactional campaigns.
- reporting services
- Helps to move our product growth in steep direction with healthy user interaction and satisfaction.
Recommendations to others considering the product:
Very annotative marketing tool, use and enjoy the new levels of marketing automation.
Making growth marketing fun!
What do you like best about the product?
Iterable's data integration capabilities make it easy to get started with automated engagement. Supporting a flexible data schema and being able to represent your user intelligence in user profiles and events allows me to model real world situations with ease. The data feeds feature is a game-changer if you have an engaged engineering partner (which you should have!).
What do you dislike about the product?
The email editor could be more sophisticated. It can be difficult to format emails exactly how I want them without just copying and pasting the HTML/CSS.
What problems is the product solving and how is that benefiting you?
We are sending personalized job recommendations to candidates and people who have worked with Randstad before. Iterable allows us to reach millions of candidates with personalized jobs quite easily.
Recommendations to others considering the product:
Iterable is very engineer-friendly so make sure you're engineering team is involved in the decision to buy.
Best User Friendly Email Platform
What do you like best about the product?
Helpful Dedicated Chat Support is an invaluable service that helped me time and time agai. Platform provides scalability with a positive platform experience for even first time users. There are very little limiting tools - allowing a marketer to tap into many channel functions.
What do you dislike about the product?
Feature requests don’t get prioritized sometimes.
What problems is the product solving and how is that benefiting you?
Solved personalization
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