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Great customer support but limiting platform for non-engineers
What do you like best about the product?
I really appreciate that my account representative and customer support are always extremely helpful and responsive. I also really like the drag an drop editor - there are a lot of possibilities there.
What do you dislike about the product?
I really have a hard time with the way lists and work flows are set up. It takes a lot of logic (and backward thinking) to get something done and often doesn't give you the result you want until many iterations. I also wish we could upload our own fonts. I never use the analytics dashboard because we all the different types of campaigns our business runs (multiple countries, multiple parts of the business) it's difficult to narrow down.
What problems is the product solving and how is that benefiting you?
We are using emails to bring in revenue and repeat customers.
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Iterable has been a gamechanger for our marketing emails
What do you like best about the product?
First of all, the UI is really easy to understand and navigate - setting up a campaign is straightforward unlike in a lot of other email service providers. All the features are useful, especially workflows for automation. Segmentation is great too, and allows us to get work done without needing assistance from our analytics teams. Overall I would highly recommend them to other email marketers.
What do you dislike about the product?
Sometimes when you search for campaigns, it won't pull up a campaign in the search results that does exist and should be displayed as a search results. You have to refresh the page a few times to get it to work. This happens probably 30-40% of the time when searching campaigns.
What problems is the product solving and how is that benefiting you?
Iterable allows us to quickly segment users, send them emails, set up automated email campaigns quickly, and learn and iterate on our campaigns with a/b testing and analytics. It saves us a lot of time, since without them we would be stuck depending on our developers and analysts to get anything done to send an email campaign.
Has potential, but is a little clunky
What do you like best about the product?
- The flexibility of the tool is unreal, which is mostly due to the data model/elastic search. Ability to reference data objects is great.
- Great functionality through the API
- BEE editor integration for email templates
- Reasonable Segment integration
- Great functionality through the API
- BEE editor integration for email templates
- Reasonable Segment integration
What do you dislike about the product?
- Navigation through the product is pretty clunky
- Reporting is sub-par, but we don't really use it anyway. Reporting in most email/marketing automation tools leaves a lot to be desired.
- Template/Campaign management is confusing at first. Not intuitive at all.
- Reporting is sub-par, but we don't really use it anyway. Reporting in most email/marketing automation tools leaves a lot to be desired.
- Template/Campaign management is confusing at first. Not intuitive at all.
What problems is the product solving and how is that benefiting you?
- Standard marketing automation best practices
- Dynamic product recommendations for customers
- Movement of consumers through the customer journey
- Dynamic product recommendations for customers
- Movement of consumers through the customer journey
Recommendations to others considering the product:
Be prepared for a pretty steep learning curve.
Iterable has been a game-changer from us
What do you like best about the product?
Iterable has allowed us to in-house and streamline our data-driven marketing and extend the channels we use. The workflows feature is simple to use and powerful for managing our programmes and we love the simplicity of 'Experiments'
What do you dislike about the product?
There's an ongoing bug with email heat map reporting that we're waiting for a fix on and the Insights feature could be enhanced. We also eagerly anticipating the ability to update Facebook custom audiences from workflows and set in-app notification expiry beyond 24 hrs.
What problems is the product solving and how is that benefiting you?
We're able to turnaround campaigns much more efficiently and see our results and optimise in real time.
Iterable Gives Other Marketing Automation Products a Run For Their Money
What do you like best about the product?
Our company has been using Iterable now for over a year to service the needs of our clients. Iterable's layout, organization, segmentation functionality, ease of use, and ability to build complex workflows for drip campaigns are by far the best features.
What do you dislike about the product?
There are few aspects of Iterable I dislike. As far as limitations go, there are a few when using Iterable at an enterprise level (like the ability to clone projects and clone workflows across projects). In spite of these limitations, the Iterable team has always been highly responsive, is aware of the above limitations, and working to correct them.
What problems is the product solving and how is that benefiting you?
We employ an omni-channel marketing automation strategy that integrates social media, direct mail, and email channels. Iterable has helped us define our segments and maintain consistent communication across all three channels.
Recommendations to others considering the product:
If you have/service multiple markets and are looking to use Iterable in a way where you wish to re-purpose workflows for other markets, be aware that you will have to rebuild each workflow. This is because Iterable is still lacking the functionality to duplicate workflows and/or clone projects.
It could be good...it just isn't reliable
What do you like best about the product?
The best part about Iterable is all that you can do on it. The capabilities for different campaigns you can set up are numerous.
What do you dislike about the product?
The UI can be VERY difficult to use and the system cannot really handle a high volume of use. The tool is also HIGHLY unreliable. Lists dont upload, sends stop midway - and it isn't caught unless you are proactively looking.
What problems is the product solving and how is that benefiting you?
Iterable is probably at its best when attempting to send out emails that come from workflows.
Recommendations to others considering the product:
If you are a small company, it could probably be a good tool. For companies with high list size, this may not be the best.
Maximizing customer experience using workflows
What do you like best about the product?
Being able to personalize our workflows across all channels.
What do you dislike about the product?
I would LOVE to be able to clone workflows across projects. My company (DataClover) has over 150 projects with the same set workflows per each. When we sign a new customer it is very tedious to set up these workflows each time.
What problems is the product solving and how is that benefiting you?
Being able to clone workflows throughout projects!
Recommendations to others considering the product:
Learn how important the API calls are and connecting data - I was removed from this process as a marketer and wish my tech team guided me more here.
Growing in right direction
What do you like best about the product?
Tool combines easy and logical interface for business users with a strategic layer underneath to build scalable customer journeys.
What do you dislike about the product?
Integration to some 3rd party endpoints has webhook dependencies More native integrations would be appreciated
What problems is the product solving and how is that benefiting you?
Omnichannel campaigns have been siloed. We hope Iterable helps us flatten that implementation.
Great innovative product and highly recommended.
What do you like best about the product?
What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving. I like the great customer success team and always helping us. Finally, the upper management and when in need being available to get in discussion with any further needs we might have.
What do you dislike about the product?
I would really like the segmentation piece to be improved. I would like to work with Iterable on needs here as I have found many flaws that I have iterated, but yet not gotten solved. Like searching for a number of campaigns that are similar all at once instead of doing OR's with tons of campaign ids. To be able to query a full workflow.
What problems is the product solving and how is that benefiting you?
With Iterable, we have helped our email marketing needs and to reach out to new registered users and in the end have the ability to have the user subscribe.
Easy to use self serve tool
What do you like best about the product?
Iterable allows me to set up workflows and campaigns without Engineering. Handlebar logic and metadata store help me personalize templates and easily update information.
What do you dislike about the product?
Using datafeeds can cause timeouts and errors.
What problems is the product solving and how is that benefiting you?
Segmentation and personalization. Setting up drips to keep users enngaged and our company top of mind.
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