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User friendly support/guides
What do you like best about the product?
I am a new user to Iterable, so far the experience has been amazing. The support from their team has been awesome. I have enjoyed all the onsite guides. Please keep working hard to prodvide us a great platform to work from.
What do you dislike about the product?
So far the platform has been amazing. Maybe as I use the product more I will identify dislikes items. So far it’s amazing.
What problems is the product solving and how is that benefiting you?
We are working to streamline our notifications.
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Great customer service and highly customizable
What do you like best about the product?
Customer success team is awesome and the ability to layer this on top of sparkpost is a huge win. If you’re thinking about it - just do it
What do you dislike about the product?
It’s all awesome! But if I had to gripe - I wish there was more functionality with data feeds - but I’m sure it’s coming
What problems is the product solving and how is that benefiting you?
Email marketing and also transactional
Absolutely essential
What do you like best about the product?
Iterable is easy to use. It has many powerful features you’ll need to setup and monitor email lifecycle campaigns and promotional blasts. Also easy to test iterations and utilize all your backend data to get the best results. Price point is good too.
What do you dislike about the product?
Still a young company and can improve on making some nuances a little easier to navigate. Also could improve analytics and reporting but confident they will keep innovating as time passes
What problems is the product solving and how is that benefiting you?
Setting up and monitoring our retention campaigns. It’s a bit complicated for our business due to long customer cycles and types of different customers. Iterable makes the process much easier to setup and go.
New to Iterable and impressed so far!
What do you like best about the product?
The onboarding experience has been great. Everyone is super friendly and helpful and I can tell that the team is very passionate about Iterable.
What do you dislike about the product?
It’s a little overwhelming because there’s so much you can do, but part of that is because I’m relatively new to email marketing and i have a lot to learn.
What problems is the product solving and how is that benefiting you?
Once we have iterable up and running we will be able to communicate with our customers much more seamlessly and will be able to build all of our emails on our own without relying on engineering. Iterable will give the marketing team much more control.
A data-driven marketer's dream tool
What do you like best about the product?
So far, we've really enjoyed Iterable's seamless and easy-to-navigate UI. This allows our non-technical and technical marketers alike to use the platform to it's full effectiveness. We are also excited the platform can support unlimited data points. This is a major differentiate between other vendors we considered prior to choosing Iterable.
What do you dislike about the product?
The only major con we see at the moment is the lack of global throttling limitations, but this issue will become obsolete with the features coming down Iterable's roadmap.
What problems is the product solving and how is that benefiting you?
We needed a platform to create a seamless marketing experience for all our users via every channel. With Iterable, we are finally able to execute on a lifecycle strategy that helps to acquire new users and retain current users.
Iterable
What do you like best about the product?
Amazing omni channel product, very usefull to utilize for marketing use
What do you dislike about the product?
Nothing , it's a very useful tool to use for marketing
What problems is the product solving and how is that benefiting you?
Using multiple channel to create best marketing practice
Easy user experience for the email marketer
What do you like best about the product?
Intuitive interface, easy to use, great documentation
What do you dislike about the product?
Need greater demo kickoffs to kickoff team on all things Iterable
What problems is the product solving and how is that benefiting you?
A/B testing to figure out retention initiatives and reactivate paused patients
Game changing
What do you like best about the product?
I love the innovation the iterable team shows to keep building a disruptive tool that is changing the way marketers are able to connect with their customers. And it is so easy to use!
What do you dislike about the product?
iterable is seeing incredible growth and I would love for them to build more tools faster.
What problems is the product solving and how is that benefiting you?
Iterable helped us pivot our content email program to target subscribers where they are in their lifecycle, helping us deliver more relevant messages at scale.
Love Iterable!
What do you like best about the product?
Going to Iterable from other ESPs has been like night and day. Reporting is quick, easy and clear.
What do you dislike about the product?
Uploading photos could be easier. Right now the process required multiple steps. A drag and drop system would be really helpful! I think this is something they are currently working on, though. .
What problems is the product solving and how is that benefiting you?
Segmenting lists. Being able to target very specific audiences has been a game-changer. We are able to better serve our consumers by bringing them content that applies to the directly.
Easy Automation with Highly Personalized Messaging
What do you like best about the product?
Iterable's data setup. First I've seen to use customer objects instead of relational data tables. Makes personalization really easy and robust — I can sync any customer property I might have into Iterable and can filter users, dynamically personalize, make journey decisions, and more based on these properties.
Also Iterable's workflows — easy to setup triggers and intuitive to use when building out customer journeys and decision splits. Also like that the journey is easy to visually follow once setup, allowing other team members to be able to easily hop in and interpret what's going on.
Also Iterable's workflows — easy to setup triggers and intuitive to use when building out customer journeys and decision splits. Also like that the journey is easy to visually follow once setup, allowing other team members to be able to easily hop in and interpret what's going on.
What do you dislike about the product?
All pretty minor things in the big picture...the fact that user PK is email address instead of being able to custom set what we'd like it to be (we have userIDs that we'd prefer to key off of), inability to rename a property once passed in due to Elastic Search, lack of support for common functions in handlebars (this is a simple fix, but lower priority), lack of handlebars support in Snippets, inability to create a globally applied automatic suppression list (to the whole account, or by send classification - transact vs. marketing).
What problems is the product solving and how is that benefiting you?
Mitigating user churn and increasing retention. We've been able to build out phases of our customer lifecycle through workflows to help engaging with our users and are running many A/B tests to gather additional learnings and iterate. Still in v1/v2 for many of our drips, but looking forward to implementing learnings and further improving our lifecycle through use of Iterable's great features.
Recommendations to others considering the product:
Definitely recommend Iterable for it's ease of use and UX for marketers who aren't super technical. However, if you're a former SFMC power user like myself, you may find it lacking in some areas. For me, certainly none of them were deal breakers, and I find that I can still do most of what I was able to through SFMC, albeit in a different way.
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