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A step up
What do you like best about the product?
The drag and drop feature is a great tool for fast email creation and no need to HTML knowledge.
What do you dislike about the product?
I wish there were more fonts available while using the drag and drop feature. I would also like templates and campaigns to autosave. It would also be awesome if you could quickly edit the HTLM in the drag feature rather than having to export. Their workflows need a lot of work. More triggers to actually start flows would be great. They JUST launched a reporting dashboard and would like to see a lot of improvement there such as being able to export reports.
What problems is the product solving and how is that benefiting you?
We have a need to send to an extremely large list and were noticing campaigns randomly stopping because our old ESP could not handle the workload. Early benefits - able to pull more analytics and see trends.
Recommendations to others considering the product:
iterable is an improvement for us but it still has a lot of room for growth. If you're still with a small-medium company it's probably fine, but if you are running a lot of intricate workflows and segmentation I would not recommend iterable until they are able to improve both their workflow and reporting dashboard.
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Great tool!
What do you like best about the product?
Amazing UI- makes it easy for our team to build campaigns. Support is very responsive and helpful.
What do you dislike about the product?
I can't think of any real cons, other than the lack of Salesforce integration (but they are working on releasing that soon!)
What problems is the product solving and how is that benefiting you?
Being able to send relevant, targeted email by segmenting our customers.
Game Changer
What do you like best about the product?
Easy to use! I am an email team of 1 so anything that can simplify my process is great. The workflows are easy to implement and the guide language is simple to use. We have been able to streamline our processes and send out better emails faster.
What do you dislike about the product?
The reporting could be better. It would be great to have a more holistic approach to reporting. Also, having a social or Google Ad integration would be nice.
What problems is the product solving and how is that benefiting you?
With our previous ESP it was cumbersome to personalize emails based on data and behavior, now we can quickly put together emails and make changes based on data. We no longer need to involve a developer or a data scientist to make changes or determine what to do next.
Strong Growth-Marketing Platform
What do you like best about the product?
Iterable is a great growth-marketing platform. I love that it covers almost every channel--email, SMS, push, and in-app--and integrates easily with Segment.
The workflow tool is far better than anything else out there, and I've personally tried pretty much every marketing automation platform from Marketo all the way down to tiny new startups.
The workflow tool is far better than anything else out there, and I've personally tried pretty much every marketing automation platform from Marketo all the way down to tiny new startups.
What do you dislike about the product?
No huge complaints here, but the organization of campaigns vs. messages could use a bit of redesign.
What problems is the product solving and how is that benefiting you?
We use Iterable to retain our user base and market to newly acquired users.
Strong Platform for Marketing Automation
What do you like best about the product?
The workflow feature allows marketers to build complex communication flows targeting users at optimal times.
What do you dislike about the product?
Occasional downtime and system slowness can limit the effectiveness of workflows. I hope this can be cleaned up.
What problems is the product solving and how is that benefiting you?
Marketing independence to set-up triggers and campaigns without engineering resources. We are able to set up new triggers and tets creatives much quicker than before.
Iterable Market
What do you like best about the product?
- Unlimited data import
- Powerful user segmentation capability
- Integration with Segment, SendGrid, Sparkpost out-of-the-box
- Snippet feature to edit recurring elements of messages once for all messages
- Powerful user segmentation capability
- Integration with Segment, SendGrid, Sparkpost out-of-the-box
- Snippet feature to edit recurring elements of messages once for all messages
What do you dislike about the product?
- UX not always intuitive
- ElasticSearch requires data integration in specific format for dates
- ElasticSearch requires data integration in specific format for dates
What problems is the product solving and how is that benefiting you?
Engaging our patients throughout their lifecycle
A valuable resource for email communication
What do you like best about the product?
A pretty user-friendly interface, supplies a lot of tracking data on the back end to keep track of the success of your email.
What do you dislike about the product?
Have to tinker with the coding which can mess up the email, even when making seemingly simple additions/changes to an email. Copying in text from outside can be troublesome at times as well.
What problems is the product solving and how is that benefiting you?
Reaching mass amounts of people with emails blasts has been very helpful. The site removes duplicate emails on its own when loading lists which is definitely a plus.
Great for anything that isn't SaaS
What do you like best about the product?
Iterable is a great service for simple drip campaigns as well as large data crunching. They are flexible with best in class tools like Segment that allow for powerful segmentation as well as creating dynamic content.
What do you dislike about the product?
Their email template tool is open source, meaning any changes needing to be made to it require them submitting a ticket that could potentially take months. They really should invest in a proprietary solution that allows for high resolution and retina support.
What problems is the product solving and how is that benefiting you?
We are solving mid-end funnel conversion problems, drip campaigns and the workflow canvas is a powerful tool they provide. Benefits also include the fact they are extremely flexible with how they ingest data so you can do just about anything (if you can think of a potential solution to make it happen).
Recommendations to others considering the product:
Really think about the issues you are trying to solve and the systems you are Integrating with as they will play a major role in what limitations you could potentially face.
Best ESP in my 10 years of email experience
What do you like best about the product?
- Data flexibility: we can integrate SO MUCH DATA and insert them into emails pretty easily.
- Their team: their team is awesome, transparent and so easy-going. So unlike the stiff corporate teams I've faced with other larger ESP's.
- Workflow tool is awesome. So much you can do with this and all pretty easily.
- I also love that my engineers love the tool!
- Their team: their team is awesome, transparent and so easy-going. So unlike the stiff corporate teams I've faced with other larger ESP's.
- Workflow tool is awesome. So much you can do with this and all pretty easily.
- I also love that my engineers love the tool!
What do you dislike about the product?
- It's a "startup" ESP, so there are small kinks they're still working out. Their team is always happy to listen and I like that I can impact their product roadmap with my feedback.
- Their reporting suite can use a makeover. It's not that intuitive and is pretty lacking. I just end up exporting my data as a data dump and doing my own pivots instead.
- Their reporting suite can use a makeover. It's not that intuitive and is pretty lacking. I just end up exporting my data as a data dump and doing my own pivots instead.
What problems is the product solving and how is that benefiting you?
We needed to find an ESP that would let us integrate our user data WITHOUT a flat-file integration.
We're a search company, so we need to be able to efficiently pass over all the user search results AND the properties of those result items into our ESP and have the marketing team easily include those result parameters into an email.
Our engineers love the API integration (we don't send any files back and forth!). I use the tool personally, and it has a LOT of options to accomplish one thing. As a marketer, it can be very confusing but it's pretty simple once you get the hang of it.
The workflow tool is also awesome, especially because there are so many data points you can integrate into the workflow. You can even build a workflow from an API trigger, so all your dev team would have to do is set the API and the marketer can build an automation with the rest.
We're a search company, so we need to be able to efficiently pass over all the user search results AND the properties of those result items into our ESP and have the marketing team easily include those result parameters into an email.
Our engineers love the API integration (we don't send any files back and forth!). I use the tool personally, and it has a LOT of options to accomplish one thing. As a marketer, it can be very confusing but it's pretty simple once you get the hang of it.
The workflow tool is also awesome, especially because there are so many data points you can integrate into the workflow. You can even build a workflow from an API trigger, so all your dev team would have to do is set the API and the marketer can build an automation with the rest.
Recommendations to others considering the product:
Don't get sucked into the big-name ESP's. Most of them are deceitful with their sales tactics and will tell you everything is easy to do. Iterable has been the most transparent with me and most honest with how our integration will work and also their weaknesses of the tool.
Impressed with the breadth of functionality
What do you like best about the product?
We chose Iterable based on the strength of its API and its ability to handle a multi-million list size. As a marketer, Iterable has a number of powerful advanced features that make it easy for me to perform segmentation, write workflows and run multivariate tests. The support team is beyond amazing; they are knowledgeable and go out of their way to ensure their customers succeed.
What do you dislike about the product?
Our engineers get a bit frustrated about some of the technical limitations. For example, certain types of API calls are currently centered around the individual user vs. a particular list (meaning that Iterable is designed to ping your server X million times for each user on a list vs. 1 X for the list itself). That said, the Iterable product team is very responsive to customer feedback, and this issue is on the short-term roadmap to be fixed.
What problems is the product solving and how is that benefiting you?
Prior to using Iterable, we had a homegrown email-marketing system. Marketing had no ability to send emails or to get detailed metrics without engineering support. Iterable has allowed us to reduce time-to-market for getting sends out the door, while improving testing and metrics reporting. For our most recent product launch, email marketing powered by Iterable was the top revenue-driving marketing tactic.
Recommendations to others considering the product:
I would highly recommend Iterable based on the strength of their support team. They have bent over backward to ensure the success of this implementation.
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