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One platform to rule them all
What do you like best about the product?
We use Iterable to send out all comms to current customers no matter the channel and treat the customer like a single person not a variety of different channels. It's super easy to coordinate channels and build journeys to walk customers through the purchasing phases. Our data takes just seconds to process despite being a large volume and everything is so easy compared to older ESPs.
What do you dislike about the product?
It's still a young platform and they are still working on the reporting suite. However we import all the data in to our backend system so we can manipulate it there.
What problems is the product solving and how is that benefiting you?
We are trying to optimize retention rates by driving more personalized messaging to the customer. We have see a very positive trend in GMV and are able to continually optimize and tweak to get even better results.
Recommendations to others considering the product:
Buy It!
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Lots of features and integrations to help facilitate campaigns across multiple channels
What do you like best about the product?
The flexible API structure and accessible endpoints allow rapid exchange of data; the UI is easy to navigate and the segmentation tool (though there's definitely a learning curve) provides great insight into our audience's behavior.
What do you dislike about the product?
There have seemed to be miscommunication between sales and the account managers on a few items - we expected the insights capacity to be fully integrated when we onboarded, but it was still in beta.
Also, the lack of built-in deliverability tracking within the platform has been a bit of a struggle but we're in the process of solving it.
Also, the lack of built-in deliverability tracking within the platform has been a bit of a struggle but we're in the process of solving it.
What problems is the product solving and how is that benefiting you?
Utilizing the API endpoints to marry user data + behavior with on-site traffic trends and data from other channels for a higher-level view of cross-channel activity.
Recommendations to others considering the product:
The warmup and transition period was smooth and we had plenty of support and a ramp-up plan that was easy to follow. For any snag we've hit, there has been a solution - though some of those have come in the form of third-party vendors at an additional cost. Before committing to ANY new platform, please fully consider your needs and build out several use cases to ensure that you're accounting for any additional functionality beyond the built-in scope of the product.
A Powerful Platform
What do you like best about the product?
Workflow functionality & Insights reporting
What do you dislike about the product?
That is not's a CRM (at least that's what my agency team complaint is)
What problems is the product solving and how is that benefiting you?
Direct & timely email comms to customers to drive retention & acquisition goals
Helpful Staff, Easy to learn
What do you like best about the product?
Easy to learn and use. Helpful support staff.
What do you dislike about the product?
Lack of tracking features. Some user fields are hidden behind nodes which requires extensive double checking.
What problems is the product solving and how is that benefiting you?
Speed users along life cycle.
Great marketing automation platform
What do you like best about the product?
how easy it is to create dynamic segments, workflows and email campaigns
What do you dislike about the product?
it does not help with data formatting we also need a CDP (such as segment)
What problems is the product solving and how is that benefiting you?
we are still realizing the benefits to us as we still have issues with having data flow into Iterable
Recommendations to others considering the product:
Consider how you will capture data and add it into Iterable
Not just an Omnil Channel Marketing Platform - an Omni Channel Marketing & Engagement Partner
What do you like best about the product?
I love building out workflows - whether triggered from a data point sent from our product via API or based on product engagement and adoption goals - workflows are fun. #emailnerdhere
What do you dislike about the product?
I don't like the flow of creating a blast campaign - it forces me to click through templates before reaching the design screen.. but it is just a click so more annoying than a dislike.
What problems is the product solving and how is that benefiting you?
Customer Communication @scale - we are a team of 1 FTE + volunteers from other teams. Engagement @ scale with minimal overhead.
Recommendations to others considering the product:
If you have not considered Iterable you should - not only is the platform solid - so is the team. Best provider I have worked with to date (and I have some years in this industry)
Great customer service, easy to use platform.
What do you like best about the product?
Customer Service is very responsive, the chat feature is a life saver. The tools are very user friendly.
What do you dislike about the product?
Wish the reporting was more robust but the new features that have rolled out have helped this.
What problems is the product solving and how is that benefiting you?
Iterable has allowed us to built out complex workflows for each phase of the customer lifecycle. The ability to integrate push with email and set up multiple experiments has streamlined our process significantly.
Recommendations to others considering the product:
Take advantage of the support chat.
Integrated over 10+ Clients on Iterable
What do you like best about the product?
Iterable has the best in class workflows and automation features, as well as extremely robust APIs. The tool is extremely easy to pick up and offers one some of the strongest flexibility in integrating with other tools and platforms.
What do you dislike about the product?
Lack of integration with Shopify and Magento, particualrly when compared to other automation tools. Their internal reporting tools are also not that strong, however they do allow you extract everything via Webhook which helps offset this if you do your reporting in Looker or another tool (which a lot of our clients use).
What problems is the product solving and how is that benefiting you?
For most of the clients we have helped migrate to Iterable, they were solving for a more complex workflow automation tool that could better send data back to their system and push data up. They were previously using legacy systems that required syncing a database, which didn't make sense given they were using Segment.Io or some other ETL tool to manage their data. In addition, the tool is about 50x more intuitive and marketer friendly, while still having many of the same, if not better capabilities than enterprise level tools.
Recommendations to others considering the product:
Iterable is one of the strongest mid-market tools in the automation space, largely driven by their workflow tool and strong integration with Segment.
Great software, helpful team, easy onboarding
What do you like best about the product?
I love the access to their CX team via chat. They can help me find what I am looking for quickly and are generally very helpful. I love their workflow capabilities and that you can now see aggregate workflow data.
Because they are smaller, they really care about their clients and their needs. They are always improving their software and adding new things that make my job easier.
Because they are smaller, they really care about their clients and their needs. They are always improving their software and adding new things that make my job easier.
What do you dislike about the product?
They are a smaller company so they are still working out some glitches but all in all, they are helpful in addressing our concerns when we have issues. Hopefully as their team grows those glitches become less and less common.
What problems is the product solving and how is that benefiting you?
Iterable allows multiple team members to work across multiple projects easily. We are able to manage drips and campaigns and it's very user friendly which makes onboarding new users easy.
Good base for some businesses
What do you like best about the product?
I like the fact that it is truly an omni marketing tool. Lots of opportunities to create meaningful workflows.
What do you dislike about the product?
A little clunky on integration, composure of campaigns individually.
What problems is the product solving and how is that benefiting you?
Addressing a home market of users
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