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Iterable's team has the knowledge and flexibility to make their email system the best I have used.
What do you like best about the product?
The workflows have made it easy for me to add and remove users from list to then use as suppression lists as well as create holding patterns to keep every user happy, engaged and converting.
What do you dislike about the product?
The inability to dig into segments within an email after sent (essentially, to layer levels of analytics on each other.)
What problems is the product solving and how is that benefiting you?
We have been able to personalize the donation process for our email donors.
Recommendations to others considering the product:
Take advantage of the customer service team, asking them specific questions on how you can implement Iterable within your company to improve your growth marketing. And the blog is awesome -- so read the blog for additional ideas, guidance and inspiration.
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Been using iterable for about 8 months now
What do you like best about the product?
Iterable has a lot of bells and whistles, so it was easy to get lost in all of the features when I first was spinning up on the tool. Luckily they have very quick and eager customer service to help us.
What do you dislike about the product?
Iterable doesn't have any team collaboration tools which makes it a little hard to work with different team members on the same email project.
What problems is the product solving and how is that benefiting you?
The core business problems Iterable is solving is customer communication. Admittedly- we haven't have been able to realize all the benefits but are looking forward to dicing deeper in!
Iterable's segmentation is fantastic, a very easy to use program
What do you like best about the product?
the segmentation and suppression makes it really easy to target properly. Editing and cloning templates is very easy so its great for repeatable send outs with similar audiences.
What do you dislike about the product?
haven't really been bothered by anything yet
What problems is the product solving and how is that benefiting you?
email send outs of our newsletters, artist launch emails et
Recommendations to others considering the product:
it will definitely take your targeting to the next level, learn as much as you can about logical segmentation.
Nothing but amazing
What do you like best about the product?
Features are solid and the support is great! Iterable is young and flexible and the API is very comprehensive.
What do you dislike about the product?
Importing tool needs to be redone to allow you to match fields. Can all be done through the API well enough, but the UI needs a little more work.
What problems is the product solving and how is that benefiting you?
We do all sorts of email marketing so we need something flexible. Iterable provides that.
Recommendations to others considering the product:
Ask about workflows. It's their best feature.
New product, still in development.
What do you like best about the product?
Capability to integrate with numerous data programs and crms.
What do you dislike about the product?
The lack of the ability to organization the assets by the use of folders and dysfunctional wyziwyg editor. Both are overdue for improvements.
What problems is the product solving and how is that benefiting you?
The ability to integrate multiple softwares in order to output data. In addition, the ability for 1 system's ability to read to several instances of Salesforce.
Recommendations to others considering the product:
Iterable is a product geared towards low volume of singular email blasts. The automation functionality is not quite built to such a capacity that it can handle complicated campaign setup.
Easy to Use + Great Support
What do you like best about the product?
Easy to use and set up templates/create blast campaigns. Easy to see how emails are performing. The Iterable team is constantly working to improve their product which is great to see. Support has been helpful and spends time to solve problems
What do you dislike about the product?
Needs more API support! Would like more in depth data when it comes to revenue reporting. List segmentation can get complicated quick and become messy. Would like more notification when changes do get rolled out to the site instead of being surprised.
What problems is the product solving and how is that benefiting you?
Email marketing, A/B testing, triggered campaigns for different segments of users, creating a more personalized email experience
Iterable Review
What do you like best about the product?
I very much like that iterable is very clean and organized. I also like that the email is compatible on all computers, phone, iPads, tablets, etc.
What do you dislike about the product?
While it is user friendly, I feel as though I need to be very careful to not press certain buttons and also that I cannot make a lot of changes on my own, stylistically. Lastly, I wish I could update email lists on my own - but that is more of a personal pet peeve.
What problems is the product solving and how is that benefiting you?
I wouldn't necessarily say that I am solving business problems -- I am mostly reaching out to my members and iterable allows me to do so in a clean and easy fashion.
Recommendations to others considering the product:
Definitely test it out! Iterable has a lot of great features that simple email marketing does not have.
Need work to be more intuitive
What do you like best about the product?
The ability to create workflows and templates.
What do you dislike about the product?
UX and UI sometimes are not very intuitive.
What problems is the product solving and how is that benefiting you?
Manage campaign and integrate with our own tool.
Great customize-able CRM tool, easy for both developers and marketing managers
What do you like best about the product?
Workflow tool allows us to easily set complex rules that would have been impossible or required months of engineering work in a different ESP
Easy-to-use data export API's allow us to create custom dashboards on our end that tell us how well our campaigns are doing
Handlebars is easy to pick up and learn
Easy-to-use data export API's allow us to create custom dashboards on our end that tell us how well our campaigns are doing
Handlebars is easy to pick up and learn
What do you dislike about the product?
Some basic features missing since the product is still in development mode, e.g. folder structures
Some tasks are a bit un-intuitive and have led to minor bugs in our system, e.g. having to always edit a template within a campaign rather than being able to edit a template itself
Some tasks are a bit un-intuitive and have led to minor bugs in our system, e.g. having to always edit a template within a campaign rather than being able to edit a template itself
What problems is the product solving and how is that benefiting you?
Segmenting our users into different categories and sending them tailored email/push based on their segments
Sending personalized, event-triggered emails to users as soon as they take certain actions
Sending personalized, event-triggered emails to users as soon as they take certain actions
Recommendations to others considering the product:
Great tool for both engineers and marketing teams
Power in workflows
What do you like best about the product?
Iterable has really taken our email marketing campaigns and automation to the next level. Using the workflows has allowed us to create a real relationship with the people on our lists without tiring them out from endless asks or asks that don't pique their interest.
What do you dislike about the product?
The biggest issue we've had has been with the import process. Our company had to build our own import plug-in and profile editor to ensure no data was being mishandled in the import and editing process. It would be very helpful to have an easier way to update profiles (i.e. first names, last names, zips, etc.).
What problems is the product solving and how is that benefiting you?
We are having more meaningful interactions with our potential donors and activist. In the email fundraising world, we're hitting our lists aggressively as we build up to a particular event or Election Day. By using appropriate workflows and dynamic workflows to suppress those who give or take action for several weeks, we prevent burnout and retain more emails on the list in the long run.
Emails are assets for our clients. As we acquire more emails, the longer we can retain those emails, the more value our list has in the long run allowing our clients to get a bigger bang for their buck.
Emails are assets for our clients. As we acquire more emails, the longer we can retain those emails, the more value our list has in the long run allowing our clients to get a bigger bang for their buck.
Recommendations to others considering the product:
Iterable has truly been a revolutionary product at a fair price. We use it for a variety of clients from political to corporate to media and have had great success. The team is professional and easy to work with.
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