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So far, the best email platform I've ever used.
What do you like best about the product?
It's easy to use. Easy to get templates setup. The staff has taken to it very quickly.
What do you dislike about the product?
No specific complaints up to this point.
What problems is the product solving and how is that benefiting you?
We use iterate for email marketing and fundraising.
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Great customer service
What do you like best about the product?
I like how helpful support is, and how quick they get back. i also like the platform, it's open enough with simple APIs so we can build whatever we want.
What do you dislike about the product?
In workflows, creating a new email. Seems to make more sense in my mind that you can select an existing email/template you have in the triggered tab. On the final page before hitting send on a blast, the estimated audience size is way off for us (lots of segments, lots of unsubs). There are no built in geographic/zip code segmenting tools (target using radius within XXX location column). To create an int column data first needs to come through API csv upload makes numbers string.
What problems is the product solving and how is that benefiting you?
We find value in workflows. Email is easy enough for campaigns to send press releases and blasts themselves. We are trying to build more tools and find more value by sending all online data to iterable (donation, web visit traffic, survey data) and then using that to better segment and raise money. We have had great deliverability and thanks for supporting SSL DKIM, most of our competitors use ESPs that now give ssl errors. We've also built out petitions that send custom events to iterable (rubenforcongress.com/petition/save-social-security) and so far pretty much any problem/idea/feature we have that could add value for clients we have been able to build with iterable as the base CRM/ESP/tool.
Recommendations to others considering the product:
Great platform, amazing team of great people. Awesome fast support. We use the API to build whatever we want and do cool things for our clients.
Useful data for email analytics.
What do you like best about the product?
The reporting tools. These have been extremely helpful in post email blast analytics.
What do you dislike about the product?
Sometimes unclear posting instructions. When starting out I personally had some issues with scheduling that has since been resolved.
What problems is the product solving and how is that benefiting you?
How to maximize click throughs in our email campaigns.
Iterable Review
What do you like best about the product?
It is relatively easy to use, unlike marketo where it is hard to learn.
What do you dislike about the product?
Not a lot of features for segmentation.
What problems is the product solving and how is that benefiting you?
Email retention marketing
Great customer service and great product
What do you like best about the product?
Iterable is truly easy to use and fool proof. We have never had a problem getting support and help from staff.
What do you dislike about the product?
It would be nice to integrate my AWS acct
What problems is the product solving and how is that benefiting you?
Email marketing.
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