Storylane
StorylaneReviews from AWS customer
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The best way to make easy demos
What do you like best about the product?
What I absolutely love is that I can get started without ever having to talk to sales. I’m immediately on the platform and can just create. It removes so much friction. We mainly use Storylane to explain complex elements in a visual way, which helps a lot for technical users, but also to showcase features and user journeys right on our homepage. It gives visitors a clear and interactive understanding of what to expect, without needing to scroll through walls of text. The creation process is intuitive, and the end result looks polished and professional.
What do you dislike about the product?
I honestly don’t have any feedback at the moment; everything just works smoothly for our use case.
What problems is the product solving and how is that benefiting you?
Instead of making videos, I can just create a Storylane to really visually guide users and show them how things work. I want to show value on e.g. the homepage as soon as possible but also we use it to explain product features.
A powerful and scalable tool for onboarding, demos, and GTM content
What do you like best about the product?
Storylane makes it incredibly easy to build interactive demos that walk users through complex workflows without needing engineering support. It has helped our team accelerate onboarding, support sales enablement, and even reduce support burden by embedding guided flows in key onboarding touchpoints. The UI is intuitive, the editor is flexible, and customer support is responsive. It’s now a key part of our GTM strategy and client education workflows.
What do you dislike about the product?
Occasionally the platform can feel limiting when it comes to very granular customizations—like fine-tuning animations or conditional logic. It also takes some time to train team members on the editing interface if they’re less familiar with web tools. However, these are minor tradeoffs given the speed of deployment and overall ROI.
What problems is the product solving and how is that benefiting you?
Storylane helps us close the gap between demo and adoption. Instead of relying solely on live training, we use Storylane to create self-paced interactive walkthroughs that empower users to explore key features without needing to wait for support. This has drastically improved our onboarding scalability, reduced repetitive support questions, and improved time-to-value for new customers. It's also helped our sales team deliver more engaging, contextual demos without engineering involvement.
And liftoff
What do you like best about the product?
Storylane was incredibly easy to get up and running with. From first moment, it was simple to create our first draft of a future publication and see the advantages of storylane.
What do you dislike about the product?
Pricing tiers jump up a lot from starter, I'd like to see a middle ground between starter and growth.
What problems is the product solving and how is that benefiting you?
We needed a method to create simple and straightforward content to raise awareness of our solution. A solution that provides a first positive experience. Also an easy demo that sales team can share with future prospect.
Perfect for marketing, sales and customer success
What do you like best about the product?
Storylane has revolutionised the way we build sales enablement, keeping things personalised whilst keeping effort minimal. With it being so easy to use, lots of the team can make GOOD Storylane demos and that has made everything simpler and quicker.
What do you dislike about the product?
It takes a bit of getting used to get things looking exactly how you want, but generally it's just a matter of practice makes perfect.
What problems is the product solving and how is that benefiting you?
Creating demos in-house, quickly and effectively that provide sales, marketing and customer support functions.
So far, so good!
What do you like best about the product?
User friendly
Easy to build demps and to deploy quickly
AI functions are useful (voiceover, translation, etc)
Good integrations with Marketo, Salesforce, etc
Good implementation support
Easy to build demps and to deploy quickly
AI functions are useful (voiceover, translation, etc)
Good integrations with Marketo, Salesforce, etc
Good implementation support
What do you dislike about the product?
Small issues around customization, but nothing major so far
What problems is the product solving and how is that benefiting you?
Storylane is helping us to further engage and educate the visitors who come to our website, as well as helping us to drive new trials.
AI generated guide text really helps speed up the demo creation process
What do you like best about the product?
I really appreciate the HTML demo capture process, and I like that Storylane has added AI-generated comments to the guides based on clicks from the initial capture. The AI comments definitely need a human to review and edit to make sure everything is accurate, but having those comments as a guide when you move from capturing to editing helps jog your memory if you're doing a really long demo.
What do you dislike about the product?
I really wish you could reposition the demo capture controls menu. A lot of my captures have action buttons along the bottom of the window, and the Storylane controls menu blocks them. As a result I have to start a capture, end the capture, advance the screen, start another capture, end the capture, advance the screen...etc. It's pretty frustrating.
What problems is the product solving and how is that benefiting you?
Since my company's product is very customizable, live demos with our Sales team require a lot of prep-work to make sure the product is configured for the prospective customer's exact use case. With Storylane, we can offer self-guided demos for several different use cases as a first step. Now when the prospective customer is ready for a live demo they already know a lot more about the product and the Sales team can get right to answering their specific use-case questions instead of a high-level intro.
Overall great
What do you like best about the product?
Storylane makes it so easy to tell our story across digital platforms.
What do you dislike about the product?
I don't dislike anything about Storylane.
What problems is the product solving and how is that benefiting you?
Makes it easy for us to explain a more complex product.
A great way to explain and show a product that is easy to keep up to date!
What do you like best about the product?
Super intuitive and easy to use and It is very easy to keep everything up to date. In the past we have used videos that run the risk of being out of date pretty quickly in the every changing SaaS world.
What do you dislike about the product?
When you edit the location of a voice over, make sure to uncheck the "apply to all" box!!! I would like to see this button set to off as a default, instead of on.
What problems is the product solving and how is that benefiting you?
It is giving us an evergreen demo and onboarding platform.
Great platform for creating no-code product demos that convert
What do you like best about the product?
Storylane makes it incredibly easy to build interactive product demos without writing a single line of code. The user interface is intuitive, and the editor allows for quick customization of flows. I especially like how you can embed the demos directly on your website or share them via link — it's a great way to boost lead engagement. The analytics feature is also helpful to see how prospects interact with your walkthroughs.
What do you dislike about the product?
So far, the platform works well for most use cases, but some elements can be a bit tricky to align perfectly in the editor, especially when working with complex UI screens.
What problems is the product solving and how is that benefiting you?
Storylane makes it easy to create interactive demos without code, saving time from engineering and improving lead engagement. It helps us show the product’s value faster and more effectively, which benefits both marketing and sales.
A really great way to demo your product and easy to use.
What do you like best about the product?
A quick and easy way to demo your product and highlight key features
What do you dislike about the product?
I would like more demo options such as screen record with voice over
What problems is the product solving and how is that benefiting you?
To provide self-training materials on our product for our clients
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