Storylane
StorylaneReviews from AWS customer
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Easy-to-use, interactive platform
What do you like best about the product?
Easy to use, I started as a beginner and was able to create product guide demos pretty easily. The site is easy to navigate as well.
What do you dislike about the product?
Maybe an option to create more fluid/video-like demos would be helpful, right now demos are constructed of separate slides that transition into each other (style is a little choppy/seems like you're presenting a slide deck)
What problems is the product solving and how is that benefiting you?
Storylane allows us to show off our product and walk interested customers through it without the hassle of setting up live demos or meetings
I love telling our story with Storylane
What do you like best about the product?
Storylane makes it simple and quick to explain otherwise complex written instructions. Having an extension in my browser makes it extremely easy to create a quick demo. I love being able to embed them on webpages and include GIFs in our marketing emails. All-in-all a really great product, and easy to learn!
What do you dislike about the product?
The only thing that I can think that I don't like about Storylane is maybe their logo color? Fuschia? Honestly, I can't think of anything I don't like about Storylane. It's awesome.
What problems is the product solving and how is that benefiting you?
Since part of what we market is a software product, it solves the problem of needing to show newly released features that we would like for our coaches and clients to explore so they can get the maximum benefit from our services. This helps with client satisfaction and retention.
A tool that describes your product or service the best way
What do you like best about the product?
I am a Chief Marketing officer. For me, the personalization to make it based on an specific use case it's what makes it unique. Creating, and most importantly explaining the SOPs in my company was a headache, with this tool it's very easy to do so.
Easy to use and very professional software for my demos and internal communications.
Easy to use and very professional software for my demos and internal communications.
What do you dislike about the product?
Its a very easy to use tool but the learning curve could take some time.
What problems is the product solving and how is that benefiting you?
Employees come and go in my company and getting the new ones on track took a lot of time and effort. With storylane I can not only explain the SOPs of my company but also, create Storylanes about our customers, so buyers can understand easier how to use the software tools.
So, first would be Net new hire ramp up time.
Second, highlight customer's product/services to attract more buyers.
So, first would be Net new hire ramp up time.
Second, highlight customer's product/services to attract more buyers.
Storylane for Learning
What do you like best about the product?
My team is using Storylane to create demos for learning purposes. What I find really helpful is how easy to use it is, and I can create professional-looking demos and walk-throughs very quickly and easily, and editing is really simple. For demonstrating software applications it's a true-to-life snapshot of how the system works. I was able to get up and running with the tool without much trouble.
What do you dislike about the product?
If the extension was available in other web browsers (Edge & Firefox) that would make it easier for me to have additional SME's help create content, as our organization has Chrome locked down to only a few users.
What problems is the product solving and how is that benefiting you?
We need to create safe training environments where our new hires can try out the new software they will be using without compromising live data, and this tool is perfect for creating a safe "sandbox" for them to explore the system.
Amazing tool for interactive product demonstrations
What do you like best about the product?
It allows us to show more of our product on the website and make it interactive. We want to use this to generate more leads.
What do you dislike about the product?
The value is there, however it can be expensive for smaller companies.
What problems is the product solving and how is that benefiting you?
We struggled to bring our product to life on our website. With Storylane we can show people how awesome our product is instead of just telling them.
Easy way to create demos for website and sales
What do you like best about the product?
Storylane has many functions that make it easy to create demo tours
Corporate design can be used in themes etc.
Many options to edit or enrich screenshots in demos
Easy way to create demos with Chrome Add on
Corporate design can be used in themes etc.
Many options to edit or enrich screenshots in demos
Easy way to create demos with Chrome Add on
What do you dislike about the product?
Some design fuctions are applied globally, others aren't and have to be implemented in every single demo which can be time-consuming
Intransparency of the way content can be gated (in which package)
Some bugs in the UI (e.g. when changing to another another guide in the demo, from hotspot to lead form) you cannot return to the previous guide-format
Intransparency of the way content can be gated (in which package)
Some bugs in the UI (e.g. when changing to another another guide in the demo, from hotspot to lead form) you cannot return to the previous guide-format
What problems is the product solving and how is that benefiting you?
Providing a demo fuction for our leads and customers
Fast, Polished, and Easy Interactive Demos
What do you like best about the product?
Storylane is a user-friendly platform for creating interactive product demos without needing code. It’s quick to set up, offers good customization options, and integrates well with other tools. Great for sales enablement and onboarding, though advanced users might wish for deeper analytics and more complex branching logic. Overall, a solid choice for making polished, shareable demos fast.
What do you dislike about the product?
More auditing capabilities to track what the users are doing
What problems is the product solving and how is that benefiting you?
Storylane solves the challenge of showing a product’s value without scheduling a live demo or giving access to a real environment. It lets you create interactive, guided experiences that prospects can explore anytime, which saves time for sales teams, shortens the sales cycle, and helps qualify leads earlier. For marketing, it provides a way to engage visitors with hands-on product interaction, increasing interest and conversion rates.
Powerful Product Marketing Tool
What do you like best about the product?
As a marketer, Storylane is a game-changer for how we present and promote our product. It strips away the usual complexity of demo creation and gives me a no-code, highly intuitive platform where I can build interactive, polished walkthroughs in minutes—no need to wait for engineering. The ability to create guided demos, sandbox experiences, and a centralized demo hub means I can tailor our presentations for different stages of the buyer journey, whether it’s top-of-funnel awareness or hands-on evaluation. Personalization is where Storylane truly shines; with dynamic tokens, I can customize images, text, and flows for specific accounts, making every interaction feel tailored and relevant. The built-in analytics are just as impressive, offering deep insights into who’s viewing our demos, how they’re engaging, and what resonates most, which directly informs our follow-up strategy. Seamless integrations with our CRM and marketing automation tools ensure every lead and interaction is captured without extra work.
What do you dislike about the product?
The design customization options, while clean and functional, can feel somewhat limited for marketers who want highly branded, pixel-perfect control over every element. The analytics dashboard, though insightful, could benefit from deeper segmentation and comparative reporting over time to help track trends more effectively.
What problems is the product solving and how is that benefiting you?
Speed to demo creation. It has been a powerful tool in reducing the resources required in order to get our product demos into market.
Easy to use and helpful for our prospects
What do you like best about the product?
Storylane has been an invaluable tool for our team. Its interactive demos enable us to provide prospects with customized product walkthroughs tailored to their specific use cases, which prevents our presentations from being too generic. The seamless data integration with Marketo allows for tracking and personalized follow-up messaging based on a user's journey. The Storylane team has been an exceptional partner, offering quick and effective support through our shared Slack channel and proactively brainstorming with us to optimize our demo tours.
What do you dislike about the product?
Nothing comes to mind when I think about anything I dislike.
What problems is the product solving and how is that benefiting you?
Storylane is improving our prospect experience by providing self-guided, interactive tours of the Collibra platform. This allows potential customers to learn at their own pace, find answers to their questions, and determine if our solution fits their use case. The tour then seamlessly guides qualified prospects on how to connect with our team for more information.
Fits exactly in our time
What do you like best about the product?
Simple use. It is very easy to create digital instructions.
What do you dislike about the product?
Additional features, in my perception, are quite expensive.
What problems is the product solving and how is that benefiting you?
Customers expect information long before a request is made. To get a general impression, virtual demos are very good.
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