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Storylane

Storylane

Reviews from AWS customer

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External reviews

1,130 reviews
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External reviews are not included in the AWS star rating for the product.


    Dan G.

Quick, impactful demos with easy customization!

  • July 15, 2025
  • Review provided by G2

What do you like best about the product?
Storylane's interactive demos have truly transformed the way our team works. Our customers respond so positively to the demos that the Sales team now prefers using Storylanes over traditional slide decks. We also incorporate these demos throughout our website and in our email communications. The customization options for both text and images are flexible, making it simple for me and the marketing team to create engaging content. Integration and implementation were straightforward, and we rely on Storylane daily.
What do you dislike about the product?
The back-end features continue to fall short of expectations. Basic functionalities, such as letting users favorite demos for later use, linking directly to a specific step within a demo, or hiding certain steps without having to create a whole new demo, were all requested over a year ago but still have not been added. This ongoing lack of updates leads to increased project management time and causes confusion for the Sales team.
What problems is the product solving and how is that benefiting you?
By giving prospective customers the opportunity to see what our product is and how it works, we are able to save time. This approach also helps us create more interactive sales experiences, which in turn leads to increased business.


    Logistics and Supply Chain

Deliver direct value from product to prospects

  • July 15, 2025
  • Review provided by G2

What do you like best about the product?
Storylane demos have been a success in the collaboration between product and sales, helping us to directly deliver the product value to prospects, and providing sales with an asset they can share with their prospects to shorten the sales process steps and reduce friction as well.

I also like how storylane is designed. It's very intuitive, has many customization options and it's super easy to use.
What do you dislike about the product?
It'd be great to have more straightforward options to natively embed Storylane demos into formats such as emails and social media (instead of linking the demo) without the need to use plug-ins or integration tools. I also encountered issues when using UTM-tagged URLs in CTAs.

These are very specific issues, as too be honest, there are very few things I can dislike about Storylane.
What problems is the product solving and how is that benefiting you?
Storylane helps us showcase the value of our product directly to the prospects or product users. With Storylane we can present the value of the product to prospects in a much earlier stage. We also use Storylane to promote the usage of our products and present new features and capabilities to users. Finally, we also use Storylane to improve our customer support content, providing interactive content for product onboarding.


    Kyrylo F.

Simple yet super effective :)

  • July 15, 2025
  • Review provided by G2

What do you like best about the product?
Quick customer support, super ease to use UI/UX, a lot of updates to the actual software. The tool is great, we are using it a lot in Product Marketing and it is bringing us beyond the expectations we had.
What do you dislike about the product?
Sometimes the resolutions on the events look clunky on a big screen.
What problems is the product solving and how is that benefiting you?
It solves the problem of not having an interactive demo before haha :)


    Amy N.

Super simple and efficient

  • July 14, 2025
  • Review provided by G2

What do you like best about the product?
Storylane is easy to use and makes content creation very efficient. We use it to create demos for our product, which we often reuse on multiple platforms.
What do you dislike about the product?
It is not possible to export a complete list of all our demos. This is a feature we would like to see, as it would help us manage the content more easily.
What problems is the product solving and how is that benefiting you?
The creation of visual content for our software product is usually time-consuming with other tools. Also, the creation and maintenance of visual content can be time-consuming, which poses a problem.


    Pierce K.

Really easy to get started, helps me showcase my product

  • July 14, 2025
  • Review provided by G2

What do you like best about the product?
It was easy to install the extension and get my first demo up quickly. Overall the app has been working well, allowing me to prequalify prospects before I even meet with them.
What do you dislike about the product?
The analytics portion could be stronger.
What problems is the product solving and how is that benefiting you?
Pre qualifying prospects


    Clayton S.

Great Buyer Education Tool

  • July 14, 2025
  • Review provided by G2

What do you like best about the product?
Storylane lets us build platform journeys that buyers and clients can easily follow. We use it for step-by-step instructions as well as higher-level platform overviews. I appreciate the ability to record video/voiceover or use the AI assistant.
What do you dislike about the product?
Would love the AI voiceovers to be more realistic. Lots of creative prompting to get them to sound more human.
What problems is the product solving and how is that benefiting you?
It helps us explain our platform and technical features to buyers and clients.


    Lars v.

Cool tool to make a clickable demo!

  • July 14, 2025
  • Review provided by G2

What do you like best about the product?
Ease of Use
Customer Support via Intercom
What do you dislike about the product?
Making screenshot demo's of a mobile app.

- Manual work making screens
- Hard to manage all the different screenshots (versioning, naming, linking, etc.)
What problems is the product solving and how is that benefiting you?
Scaling our sales process
Embedding demo's on our website


    IGOR A.

Great tool, very customizable!

  • July 14, 2025
  • Review provided by G2

What do you like best about the product?
Very easy to use. Easy to use company branding and show people around in your tool. Making onboarding a lot easier.
What do you dislike about the product?
The 'guide' is outside of the platform itself.
What problems is the product solving and how is that benefiting you?
The ability to showcase parts of our USP quickly, without having to give access to our platform and without the need of an actual person sharing screen.


    Katie M.

An easy-to-use, flexible option for showcasing our products

  • July 14, 2025
  • Review provided by G2

What do you like best about the product?
I've found the platform really straightforward and intuitive to use, and the AI demo builder honestly blew my mind the first time I used it, with how smart it was! While it still needed a human touch to get the flow and messaging right for us, it definitely helped speed things up for me.
What do you dislike about the product?
At the moment, not much comes to mind. However, as all demos are hosted within the Storylane platform, I'm conscious that if we ever end our subscription, we'll be losing the current access level and functionality around any demos we create.
What problems is the product solving and how is that benefiting you?
We've started using Storylane as a way to give prospects a better feel for our product before moving them to the trial stage: something more interactive than a video, and more engaging than our usual overview PDFs. I particularly like the clickable nature of the demos - they let users explore at their own pace and spend time on the things that they're most interested in.


    Computer Software

Great tool and service

  • July 14, 2025
  • Review provided by G2

What do you like best about the product?
Its easy to use and has everything you are looking for if you are intending to create a video for your customers. With storylane each step of my actions on the screen can be visually displayed in the video with a audio that explains. There service is great, they have responded immediately every time i reached them and resolved my problem
What do you dislike about the product?
would love to have more slow paced voices with american accent. also an option to reduce the pace.
What problems is the product solving and how is that benefiting you?
helping us create enablement videos, saves our time in doing live trainings. It is our foundation for our enablement content and works seemlessly.