Airtable
AirtableExternal reviews
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Airtable Simplifies Complex Campaign Tracking with Linked Records and Shareable Views
What do you like best about the product?
Airtable has become our new savior in handling the insanely complicated content priority lists, providing our marketing department with a concise and well-structured overview of the campaigns, timeline, and asset position in a single platform. The linked record feature has been the strongest one and we are able to relate the similar data in different tables and the resultant duplication that led to errors in our reporting is avoided. There is also the capacity to provide filtered views to external stakeholders without providing a full-blown database access, which has also proven to be a feature that helps in collaboration with customers in a client-based scenario.
What do you dislike about the product?
Reporting and analytics are quite basic relative to the focused business intelligence tools, and you can hardly derive in-depth insights directly on your data. There is also poor functionality of the desktop experience on the mobile app, and handling and updating records on the go is more cumbersome than it is supposed to be.
What problems is the product solving and how is that benefiting you?
Airtable has addressed the issue of working with interconnected data which had been distributed across spreadsheets, emails and documents. This has enhanced accuracy in data and visibility of teams and we have been able to make decisions faster and more informed without having to waste time searching information in various sources.
Excellent for Organization, Room for Improved Collaboration
What do you like best about the product?
I use Airtable to keep assets organized and easily filter them. I really like the filtering feature, it makes my tasks easy, especially since I have to look at content across several languages and other categories. Through the filtering feature, I can easily find what I am looking for and apply that information to other tools I am using such as WordPress and Canto. One of the vendors I work with integrates our Airtable content with WordPress.
What do you dislike about the product?
I am not able to work on the same time with a colleague at the same time, causing confusion.
What problems is the product solving and how is that benefiting you?
Airtable helps me keep assets organized and easily filter them, ensuring I have all the content I need and understand asset relationships. The filtering feature makes handling content in different languages easier and integrates well with tools like WordPress and Canto.
Airtable Became the Backbone of Our Marketing Operations
What do you like best about the product?
"For our marketing team, Airtable has become the backbone of the entire department’s operations. It allows us to keep detailed track of projects, tasks, deadlines and responsible parties all in one place, which eliminates the chaos of scattered email or message follow-ups. Before using it, we used to coordinate deadlines across different chats and documents; now, with the calendar and Kanban views, every team member knows exactly what they have to do and by when. Its intuitive interface meant the whole team adopted it without the need for extensive training, and the ability to customise databases for each type of project makes it adaptable to any campaign or editorial launch we manage."
What do you dislike about the product?
"One of the weaknesses we’ve encountered is with integrations: although Airtable offers connections to various external tools, we’ve experienced occasional glitches that disrupt our workflow and take time to diagnose and resolve. It’s not something that happens all the time, but when it does, it affects the team’s operations. On the other hand, the pricing model can quickly become expensive: we have a paid plan, but every time we need to add a new collaborator to the workspace, the additional cost per user is high for the budget of a marketing department in a medium-sized company. It would be ideal to have more flexible plans that better adapt to the team’s growth without incurring significant extra costs."
What problems is the product solving and how is that benefiting you?
Airtable solves one of the most common challenges faced by marketing teams: a lack of visibility into the actual status of each project. Previously, spotting delays or bottlenecks relied on meetings or follow-up messages; now, with a single glance at the dashboard, we can identify outstanding tasks, responsible parties and potential roadblocks before they become a problem. As for centralisation, the most tangible benefit is that all the department’s projects — from campaigns and editorial launches to administrative tasks — are housed in a single space, accessible to the whole team in real time. This significantly reduces the time spent searching for information in emails or chats, and allows us to focus on execution rather than coordination.
Effortless Integrations and Automation with Airtable
What do you like best about the product?
I find Airtable very easy to use, with minimal setup and training required. It's great because I can get a lot out of it without much effort. The initial setup didn't take a lot of time and I didn't have to resort to any documentation, which made it very easy to do.
What do you dislike about the product?
Some of the ability to edit columns. You know, you would like for it to work a little bit more like Excel.
What problems is the product solving and how is that benefiting you?
Airtable makes it easy to organize information and integrate with Make, automating and simplifying my social media tasks.
A Review on Airtable
What do you like best about the product?
Using Airtable it is very easy to manage the project
What do you dislike about the product?
The pricing of upgrade plan is expensive
What problems is the product solving and how is that benefiting you?
I use Airtable to manage my club projects
Easy Project Management and Data Organization
What do you like best about the product?
to easely manage project and every datas
What do you dislike about the product?
maybe too expensive for private users...
What problems is the product solving and how is that benefiting you?
combining spreadsheet simplicity with database relational power, widely used for managing complex workflows, content, and projects.
Versatile Platform with Easy Setup and AI Support
What do you like best about the product?
I like how Airtable seems to be a spreadsheet but acts as a database, giving multiple preview formats like charts. The learning curve is easy, and there's AI support for creation. I also appreciate that the free tier offers 1GB of attachment storage, which is sufficient for small businesses just starting out. The initial setup of Airtable was very easy, I would rate it 10 out of 10.
What do you dislike about the product?
The attachment limit is 1GB, which could be increased. I also faced a bit of difficulty in mobile view for the website I created to showcase the products.
What problems is the product solving and how is that benefiting you?
I use Airtable to store and fetch data for projects like a mini catalog site. It acts as both a spreadsheet and database, with easy learning curve and AI support, helping small businesses showcase products easily.
Visually Intuitive and Extremely Functional
What do you like best about the product?
I really love the layout of Airtable, especially seeing the Preview as a little picture icon, which is so visually appealing. This aspect is particularly nice because most of the time we only see file names, so having an actual photo is appealing. Airtable also offers more functionality compared to the previous tool we used, Google Sheets. The initial setup was very easy, which was a big plus for our team of five.
What do you dislike about the product?
Maybe having a learning hub to show more functions that I’m unaware of
What problems is the product solving and how is that benefiting you?
I use Airtable to manage artist relations, organizing advances and documents all in one place for team access. It’s more functional than Google Sheets, keeping us organized.
Reliable and Seamless Inventory Management Tool
What do you like best about the product?
I really like that Airtable just works without a lot of technical glitches. The stability of Airtable feels really well-rounded, and it doesn't have a lot of new features being released all the time that might impact its stability. Airtable works really seamlessly, and the user interface is wonderful to work with. It just works like you would expect it to. It makes it so that there is nothing that gets lost, which makes it really easy to rely on. It's dependable to store our data and not worry about it going away or glitching out.
What do you dislike about the product?
Airtable is not a task manager. We struggled with using it for task management as it doesn't allow for recurring tasks without setting up complex automations. Additionally, the initial setup had a learning curve, though it was necessary and rewarding.
What problems is the product solving and how is that benefiting you?
Airtable is our source of truth, centralizing everything we need and providing a unique solution for inventory management that works wonderfully for our custom use cases.
Great for Organization, Limited for Large Datasets
What do you like best about the product?
I use Airtable for manuscript collaborations, and I appreciate that it helps me keep things organized and quickly identify which areas of a task or job need more attention. I like that there's a free plan for individuals or small groups, which is handy when research funds are tight. The platform is easy to use, and I find the visuals basic but useful. I especially like the linked tables for showing structure and relationships, the variable views for seeing the same data in different ways, which is decision-relevant, and the status workflow view to track what's completed.
What do you dislike about the product?
Well, it doesn't handle large datasets (such as metagenome data) and it's not a repo for that. So it's not good for formal science record keeping or storage.
What problems is the product solving and how is that benefiting you?
I use Airtable for manuscript collaborations, keeping things organized, and quickly identifying task areas needing attention. It supports easy iteration tracking and offers useful visualizations, which help in decision making with its variable views and linked tables.
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