What do you like best about the product?

Airtable is essential to my business operations and marketing. It has become an indispensible tool that I use daily, and the team uses it without even realizing it's another application. The sky is the limit when it comes to creating an application. The automations and integrations with Zapier and its built-in email system gave us the ability to automate importing business opportunities, sending notifications to opportunity owners for important pre-contract milestones and send digests for proposal tracking. Additionally, we use it in projects to perform data audits, comparisons, and custom statistics for performance metrics. The dashboards that we build can be used to create easy-to-understand visuals for interactive end products that we can provide as deliverables to clients.

What do you dislike about the product?

-Userbase can grow subscription costs pretty significantly if you're not tightly managing permissions
-pasting large volumes of data is sometimes not possible
-the charts/dashboards on the interface could use more advanced features (like grouping at the chart level without having to change the underlying data
-Could use more options in dashboards like heatmaps
-could use export options for graphs for reports or a vizzlo integration
-could use more document import/extension reading capabilities to enrich fields.
I wouldn't say I dislike much about Airtable. What it does already is pretty amazing, and I see a ton of possibilities in the future.

What problems is the product solving and how is that benefiting you?

A lot of CRMs and data management platforms contain features that need to be customized to fit the use case. For our firm, we only build what we need when the need arises. It sounds complicated to build your solution yourself, but in reality if you know how to get the data you need to work with and you understand basic Excel, you can get Airtable to perform application functions without ever knowing how to code.

What do you like best about the product?

I love that Airtable is so adaptable and is always evolving! In the four years I've been using the platform, it's clear that they take customer feedback and needs into account when planning their product roadmap. They also provide robust resources for people to learn the platform, improve their skills, and connect with other users. For the Enterprise scale, their customer service and support team is incredible - I always get fast response times and have solutions faster than I would with other platforms.

For the platform itself, I love that Airtable is what you make of it - it's easy to have simple tracking or data management but it's possible to build complex ecosystems that depend on each other and increase efficiency. Plus, it's easy to integrate with other tools!

What do you dislike about the product?

From an Enterprise perspective, it sometimes feels like Airtable is still a startup company despite how many Fortune 500 companies heavily depend on it. There are features missing that other project management platforms have such as a central place to track access requests or nuanced options for notifications.

What problems is the product solving and how is that benefiting you?

Because Airtable is so adaptable, we're able to use it across multiple teams and organizations that have very different needs which keeps data centralized. And we are able to have very specific levels of control over data and how people interfact with it because of Interfaces.

What do you like best about the product?

I’ve been using Airtable for a while now, and I absolutely love it! The integrations are fantastic—seamlessly connecting with tools I use daily like Google Drive, Slack, and Zapier, which helps streamline my workflows. One of the best features is how easily I can link records across different tables. This makes tracking related information incredibly efficient without duplication.

Another standout feature is the ability to create custom interfaces. It allows me to tailor the user experience to fit my specific needs, making data management much more intuitive. Overall, Airtable is a powerful, flexible platform that’s both user-friendly and robust enough for complex projects.

What do you dislike about the product?

One downside is that I can’t create filters in certain interfaces, which can be a bit limiting when trying to narrow down data. It would be great if Airtable could improve this functionality.

What problems is the product solving and how is that benefiting you?

Data organization and collabortion. Great integrations with other tools. Also for team collaboration.

What do you like best about the product?

I love how intuitive Airtable is. From the start it is easy to get set-up, and in a short time, more use-cases become evident. Airtable has integrations (either directly or via 3rd party tools like Zapier / Make) with nearly everything.

What do you dislike about the product?

Airtable tries to bridge the gap between a spreadsheet and a database. It's ease-of-use approach comes at the cost of some basic database functionality, such as being able to pull data from linked tables (you have to add lookups, which makes tables bloated at scale). In addition, Interfaces lack a robust way of customizing visibility/editability based on group-level permissions, meaning multiple interfaces need to be created, and maintenance becomes time-consuming.

What problems is the product solving and how is that benefiting you?

Airtable allows us to track vendor relationships, contracts, and quotes for large projects - as well as budgeting and approval flows for those projects.

What do you like best about the product?

My favourite aspect of AirTable is how easy it is to create basic questionnaires and organize responses. The different views that I create to organize data for different audiences is convenient.

What do you dislike about the product?

There's a bit of troubleshooting required to properly understand AirTable. It's not a flaw of the program that can be fixed, but to become proficient with AirTable, you have to practice doing a variety of tasks which can be tedius.

What problems is the product solving and how is that benefiting you?

AirTable helps me create a centralized database for my organizations clientele. This centralized database is easy to navigate and use as a visually appealing spreadsheet at its worst, and intuitive CRM at its finest.

What do you like best about the product?

Overall, Airtable is functional and flexible enough for our sheet-saavy startup. The transition from previous project management tools (gsheets and Jira) took time but wasn't overly complicated.

What do you dislike about the product?

As a long-time Notion user I am frequently annoyed by Airtable's limitations. It does not handle large amounts of text well. Lots of quirks in the programming/features that are just frustrating. The backups in "snapshot" form - which require that you create an entirely new base if something large goes wrong, rather than being able to restore directly in the current base - is a MAJOR design flaw. Interfaces are clunky with poor design UX.

What problems is the product solving and how is that benefiting you?

Tracking all our product and projects, using as a CRM.

What do you like best about the product?

Airtable's user experience is incredibly intuitive. As someone who has no experience with database management outside of basic excel functions in the past, I was able to implement Airtable in my work processes with very little training (all of which came, free, from their tutorials and guides). I also really appreciate that the platform can be used to integrate data collection, data management, project management, event management, and other important functions into one place and streamlined process--I am able to use one platform for so many different necessary parts of my role, and all of them work better than the multiple separate platforms I was using before.
I'm also really grateful for the support we've received from the Airtable team. Most of my office now uses Airtable as a daily tool, and that's in large part because of the help we've received from the Airtable staff.

What do you dislike about the product?

I'm struggling with some of the interfaces, and how to get them to be utilized by people outside of my organization. I really appreciate the new feature that rolled out where many interface types can be made publically visible, but I would love to be able to have a view-only link to an interface in the same way I can have a view-only link to a table view where someone isn't required to make an Airtable account in order to see it. I know that works with some interface types now but not all.
I'm also a little baffled by the three different form types, and how they all function differently and are located in different places. I feel like some clarity is needed about the purpose of having three types of forms (form view of a table, form within an interface, and "form" outright). All of them have different quirks, many of which feel like should be aligned across types, and yet aren't.

What problems is the product solving and how is that benefiting you?

I have several major projects in my role at a large research university, and all of them benefit from Airtable:
1. I coordinate a 10-year old fellowship program, and I have a decade of records and information about the program, its applicants and members, their work within the program, and their impacts on our community after they complete it. With Airtable I'm able to track all of that in one place, which means I always know where to go to find what I need, and it also means that I can create reports/interfaces for the fellows that give them snapshots of their particpation in the program over time. Since some of the folks have been involved for literally a decade they have had lots of engagement with many roles in the program, and before we moved all of this data to airtable I would have to recall things from memory or look each type of role up by person and year in our cloud storage. This has made the process easier, more accurate, and more helpful for the fellows themselves.
2. I organize several large-scale, complex events and programs for faculty, and using Airtable has made that process so much easier. I can have everything from project/task management to sign-ups and attendance lists to logistics planning all in one place, and because of the ease of synching and tables and linking fields, I can do virtually no copying and pasting throughout that process. I used to have so many spreadsheets for each event, and have to transfer so much information from one to another each time...and now that isn't a problem anymore. I can also use the same base each year and just update the years on the new records, so that I can more easily track data over time and have far more useful assessments of my programs. This has transformed my assessment processes and I'm really excited to see how that continues to grow.
3. We are implementing Airtable in our center's annual planning processes for the first time this year, and we've already benefitted so much. We are able to collect information more easily from each of our staff members about their plans and needs, and then the appropriate teams are able to easily gather their own annual lists of work from that collection more accurately than before. We're just starting to play around with automations to make this process even more streamlined and seamless, and I know by next summer's annual planning we'll have something even better put into place.

What do you like best about the product?

I like that Airtable allows me to keep data streamlined while creating simple dashboards. It's user-friendly, even for non-tech savvy team members, which makes it easy to use without overwhelming complexity. The ability to connect separate sheets through linked tables is especially helpful in preventing duplicative data and reducing the need to update multiple sheets manually. Several staff members use the system daily, and others look at least once a week to log engagements and identify lists for outreach. It's been easy to rollout to the team. Finally, the user community is very helpful!

What do you dislike about the product?

I wish Airtable had more advanced dashboard functionality, especially for more complex visualizations, similar to what you’d find in tools like Tableau or Looker Studio. Additionally, the formulas in Airtable don’t align well with Excel, which limits some functionality. I’d also appreciate more transparency around the use of data through third-party apps and clearer privacy policies.

What problems is the product solving and how is that benefiting you?

Airtable is solving the problem of data inaccuracy and accessibility. Since it's user-friendly, staff are much more likely to use it compared to our old system, which means our data is now more accurate and up-to-date. With public views and integrations, our community members can easily update their own information, helping us avoid outdated contact info. We’ve also set up a sync, so when people update their details in Airtable, our primary email database is updated automatically, and contacts are properly coded. This automation has saved me hours of manual updates, making the whole process much more efficient.

What do you like best about the product?

Airtable has a great, easy to use interface. It has helped us automate/manage complex media plans. I am much more familiar with spreadsheets than databases and this has helped me create useful databases with little programming knowledge. I use Airtable daily and rely on it as a main tool for my work.

What do you dislike about the product?

The Page Designer app is severely lacking and makes creating documents to export, such as invoices and reports, cumbersome to impossible, depending on my needs. A complete overhaul of Page Designer is desperately needed.

What problems is the product solving and how is that benefiting you?

I manage complex advertising/media plans and Airtable helps me keep everything on track and organized. It is a huge timesaver and helps me ensure accuracy and no missed deadlines.

What do you like best about the product?

Relatively intuitive information logging.

What do you dislike about the product?

Integrations and data wizardry gets a little complicated. I wish the personal user cost and features was better too.

What problems is the product solving and how is that benefiting you?

I use it both for daily task tracking / logging for reference, and project management features. Also for basic data analysis.