Has required stronger collaboration features while still supporting complex project workflows
What is our primary use case?
I basically use Airtable for client projects and my own personal projects. As a freelancer, whenever a client wants to work on projects involving project management, inventory management, and CRM for businesses, I use Airtable to create their dashboards and automation that helps their workflow easier and runs things behind the scene.
I used it for stock management for an e-commerce brand that deals with clothing stores to help them track their incoming sales and stock levels. I also used Airtable with Softr; I used Airtable to design a tech school for users and students who wanted to register within the tech academy, and I used Softr for the front end to design the application for the school. Airtable was the back end while Softr was the front end for that project.
On my personal level, I use Airtable extensively to keep track of my tasks. Whenever I have a project for a client, I log that project on my own Airtable, track the progress, and track milestones as I deliver them to the client. For my activities at home, if I don't want to forget any event, I keep it on Airtable and create automation that reminds me about the event.
What is most valuable?
The best features in Airtable include the flexibility and the fact that I could create relational databases. Before I started using Airtable, I was using Excel which didn't offer these capabilities. The ability to create relationships between tables and see through what's working in other departments is great for me. I can do scripting and work on large data sets on Airtable. It makes it easy for me, as working on those data sets on Excel tends to slow me down, but on Airtable, it's much faster.
I can integrate Airtable with other platforms; aside from the native integration where I can send notifications to Slack teams and messages to Gmail, I can also connect with Make.com to share data. The interface on Airtable is exceptional. Working for my clients, when a client didn't want access given to all teams, we structured that on the interface and the different teams got different access to different tables.
Airtable's rich field types help in organizing complex data for my team. The advanced field types work exceptionally with features such as linking records together. I can link records from other tables and see what's happening, use the lookup field, the roll-up field, and the count field to see what's occurring in other departments and generate insights. Unlike other CRMs, data cannot enter if it's not properly structured. If I want to input an email and it's not valid, it won't allow it because it expects the data to be structured appropriately.
What needs improvement?
What I would to see improved in Airtable is a chat feature. I really want to see a scenario where collaborators working on a project could easily chat, asking questions and discussing changes immediately on the project. I would love to see something a chat app on Airtable where we could communicate as we work on a project.
For how long have I used the solution?
I have been working with Airtable for more than 12 months now, having started using it around November 2024.
Which solution did I use previously and why did I switch?
I have worked with other project management solutions apart from Airtable, including HubSpot, Trello, and Monday.com.
How was the initial setup?
The initial setup of Airtable is very straightforward and not complex at all. If you're familiar with Google Sheets and Excel, you can easily understand Airtable. Just by looking at it, you can see the fields and understand that certain places are for short text, names, phone numbers, and emails. You can connect buttons to access another portal or URL. Looking at everything, you can figure things out even before going to the academy or YouTube to study. Airtable has made everything easy; you can look at the platform on your own, spend time with it, and figure everything out.
What was our ROI?
I have seen the return on investment with Airtable. When I deliver work, the ROI is for their business. On my end as a freelancer, I use it to track projects that I work with for clients and my own personal dealings. I use it to monitor my performance as a freelancer, checking if I'm doing work and delivering on time. For clients' projects, I don't really investigate their ROI unless such discussion is requested.
What other advice do I have?
The integration aspect has helped my team's workflows by making operations run smoothly. For the inventory store project, whenever stock alert was low, the team receives automatic notification when the threshold was low without someone needing to review the base. The head of the team receives notification and places orders for that product.
With integration through Make.com and Zapier, data coming in from external sources can be stored in Airtable for future records. The seamless integration with Airtable doesn't require stress or searching for APIs. Airtable's API easily connects with Make.com and Zapier, and the flow goes seamlessly.
The benefit of using customizable views for managing projects is that clients can see things differently. The Kanban view allows progress tracking, the Gantt view works for project management, and the calendar view with color coding helps visualize project dates. Each view is perfectly customized to meet specific purposes.
I have utilized collaboration tools in Airtable and worked with different teams successfully. Though you can't immediately see when someone is working, the structure allows each collaborator to work on their project while maintaining sync with others' work. Setting up new workflows using Airtable typically takes between two to three hours for small projects, and one to three days for complex projects requiring multiple reviews.
Airtable's pricing is perfect with different plans for different needs. Small businesses can choose suitable plans, and there's still a free feature available. The pricing is fair and accessible for every business plan.
Airtable does it all with Excel database functionality, spreadsheet capabilities, automation, and visually appealing interfaces. Data insights change in real-time, making it flexible and user-friendly. When I started using Airtable, I progressed from beginner to almost pro within 24 hours because it was easy to understand.
Airtable is a great platform for any organization, offering seamless operation and perfect interface to showcase products to clients and staff. Different access levels can be set for customers, staff, and management. For organizations working with large datasets, the enterprise plan provides ample space.
My rating for Airtable is 10 out of 10.
Powerful AI-Enhanced Tool with Great Features, but Steep Learning Curve and Price
What do you like best about the product?
This is a very powerful tool enhanced by AI. It offers team-friendly spreadsheets that are connected to a robust database, all without the need for any coding. I appreciate the smart columns, such as checkboxes and attachments, which make organizing information much easier. My favorite features are definitely the calendar and the Kanban board, as they help me stay organized and manage tasks efficiently.
What do you dislike about the product?
It's not as intuitive or opinionated as Trello or Asana, so you need to create your own workflow from scratch. The cost can increase quickly, especially as your needs grow. Performance also tends to slow down with larger projects, and the analysis features are quite limited.
What problems is the product solving and how is that benefiting you?
Facilitating connections between employees and current projects and workflows.
Feels like a spreadsheet, works like a super tool
What do you like best about the product?
I love that I can start with something simple like a spreadsheet but gradually turn it into a full-blown project management hub. Forms, automations, and linking tables make life so much easier. My team can see exactly what they need without digging through files.
What do you dislike about the product?
There’s definitely a learning curve if you want to use the advanced features. Also, automations are capped unless you upgrade plans.
What problems is the product solving and how is that benefiting you?
It’s centralizing all our workflows — from client projects to internal tracking. We save hours every week, and fewer things slip through the cracks.
Fast and reliable software with many applications
What do you like best about the product?
This product is robust and offers a wide range of features. I rely on it every day.
What do you dislike about the product?
At times, when I query large data sets, the screen takes a few extra seconds to load.
What problems is the product solving and how is that benefiting you?
I use it to schedule tasks and manage content, and I rely on the forms feature to collect feedback from clients. It serves as the primary database for my business.
Airtable is great!
What do you like best about the product?
I love using forms to autopopulate information and keep track of records
What do you dislike about the product?
The automations can be hard to figure out. I wish when someone fills out a form, they can receive a copy of their response without having an Airtable account. This function used to be available without creating an automation.
What problems is the product solving and how is that benefiting you?
It is helping us keep track of sign-ups, event sales and student records in one place
Swissarmy tool
What do you like best about the product?
This app offers all the features you could need, and best of all, it allows you to add attachments.
What do you dislike about the product?
The pricing model lacks flexibility, and there is no option for self-hosting.
What problems is the product solving and how is that benefiting you?
The software covers both billing and accounting functions.
Easy Setup and Powerful Customization
What do you like best about the product?
I appreciate how easy Airtable is to use, making switching from FileMaker Pro smooth. I love its flexibility in creating custom searches quickly, which significantly reduces the time compared to other tools. The software's reliability, support, and intuitive setup make it invaluable for maintaining our asset inventory database.
What do you dislike about the product?
{"I wish the dashboard presenter design view offered the same search functionality that I have in the Airtable product. This lack of functionality limits what I can achieve in the dashboard view, and integrating it would make it much more useful.","I've noticed that when multiple users are working on the same Airtable and I switch the custom search criteria, it collides with the other user's view. This simultaneous change can be disruptive, and I wish there was more independence in views when two different people are using the same database."}
What problems is the product solving and how is that benefiting you?
Airtable solves the problem of creating a flexible database, allowing me to generate detailed reports and quickly narrow down device subsets, enhancing my workflow efficiency.
Airtable Amazing tool
What do you like best about the product?
It is a great platform can be used as an excel and project management tool all in one place. Workspaces and templates and everything can be created with AI. Easy to use and manage projects and assign tasks with deadlines to people in teams. The tables are easy to make and manage and link across different tables.
What do you dislike about the product?
The automatics per month are limited and price per user is a bit much for what it offers. The platform requires introduction to new people as it gets complex with time and multiple projects, it tends to have a lot of learnings to do
What problems is the product solving and how is that benefiting you?
The automations are impressive, as they help streamline repetitive tasks such as sending emails, following up, and filling out forms, which boosts efficiency for both teams and projects. It enables multiple teams to manage their projects smoothly according to their specific needs, while also allowing managers to monitor and track progress effectively. The tables make it very easy to sort and organize data properly.
AirTable for content creation
What do you like best about the product?
Using Airtable to organize and lead my team of social media, managers and content creators, as well as keep our campaigns on track.
What do you dislike about the product?
I don’t like that the archive function changed so now all of my tables have to be manually sorted when I have completed a line item
What problems is the product solving and how is that benefiting you?
Organization and keeping up with the status of current projects and tasks
Implementation Review
What do you like best about the product?
The user interface is straightforward, and the setup process is simple. This makes it very beginner-friendly. The AI assistant is particularly helpful—it can generate fields for you if you provide a list, and you can even upload a PDF to its AI model. Just specify the data types for the fields, and the AI takes care of the rest. If you’re not satisfied with the results, you can easily reverse the changes.
What do you dislike about the product?
The knowledge resource library would be much more helpful if it included video clips, as this would make it easier to understand the features and apply them in different scenarios.
When creating and testing flows, I noticed that the system tends to stick to previous test records, which makes automation testing less effective. It would be better if we could test flows on multiple records at once, rather than being limited to a single record each time.
Additionally, there should be pre-built report types available for every table, provided as templates that can be configured. This way, we could use these templates as a starting point, adjust them as needed, and then apply the customized templates for our specific purposes.
What problems is the product solving and how is that benefiting you?
My client, a non-profit organization, relies on Airtable as the central hub for their entire workflow. They gather potential leads using a form, record donor information in Airtable, and oversee the complete implementation process within the platform. Before switching to Airtable, they used a system built around Google Forms and Google Sheets, but have since made the transition to Airtable.
