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We love SnowPlow
What do you like best about the product?
We've been using SnowPlow here at General Assembly for almost 7 years. We started with the opensource version and decided to move to Enterprise so we didn't have to use data engineering resources to maintain and upgrade the pipeline, which has saved us a ton of time to work on other things. Our account manager and support at SnowPlow have been amazing and we've had no issues. Just sit back and let them administer the pipeline and has been up 100%. Having access to raw data in snow plow is key to creating your own data models. Having access to almost real time data is crucial as well.
What do you dislike about the product?
Would LOVE to see some cookie cutter reporting templates like Google Analytics gives you. I understand SnowPlow is not designed for that but would save our analysts a ton of time if SnowPlow provided some built in reporting as well. SnowPlow does have some templates for Looker and other visual tools, would love to use this in Tableau at some point.
What problems is the product solving and how is that benefiting you?
Having access to almost real time raw data is crucial at our company, which gives us the ability to create custom data models and also QA easily and quickly. Having SnowPlow enterprise team handle all the maintenance and uptime is key as well.
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Being datadriven through Snowplow
What do you like best about the product?
Unlike Saas tools, which have a closed architecture, Snowplow allows us to adjust the environment to our needs and the peculiarities of our business. In addition to being a tool that has good usability for the development team.
What do you dislike about the product?
Today the only problem we have with Snowplow is due to the time zone we are in, and when we need support, it doesn't always happen with the urgency we have. It is the only thing that bothers us.
What problems is the product solving and how is that benefiting you?
Today the main focus in using Snowplow is to track all user behavior in all our products and with that, we can quickly run A/B tests and develop features that add real value to the user.
Snowplow was a game changer in our understanding of our customer behaviour
What do you like best about the product?
I like the availability of granular data and the autonomy to be able to use the data easily in whichever way you choose. It gives complete freedom to build downstream products tailored to the business needs. I also think their customer services level is extremely high, they are always available to suggest best approaches to problems and work with you on solving your own challenges.
What do you dislike about the product?
It does have a bit of a knowledge learning curve, traditional users of behavioural data have only experienced data through a familiar UI and so some of the bits of knowledge behind how certain areas of data are populated requires a fair amount of reading and playing with the data.
What problems is the product solving and how is that benefiting you?
Precise understanding of user experience of new features. Identity stitching. Consolidated metrics across different Web platforms (app, Web, third party affiliates, acquisition companies). Removed areas of doubt of the data from issues such as ad blockers and transmission issues when implementing server side tracking.
Recommendations to others considering the product:
Learn about how tracking actually works and how the raw data is presented. Understand what the business needs to report on from tracking and make sure tracking is in place in those scenarios. Spend time really thinking about a scalable way to track new features.
Powerful tracking that you can adapt to your needs
What do you like best about the product?
- You can track everything you need: browser-side, server-side, custom events
- You can customize the tracking to your needs
- You can prevent any compliance or security headache by hosting the processing and storage on your own infrastructure
- Snowplow's support is first-class
- You can customize the tracking to your needs
- You can prevent any compliance or security headache by hosting the processing and storage on your own infrastructure
- Snowplow's support is first-class
What do you dislike about the product?
- Any powerful tool comes with some complexity to handle on your end. You will have to spend some time understanding Snowplow's data structure, but once you have done it, it's ready for the long term.
- The tracking of user interactions with UI elements could be more intuitive
- The tracking of user interactions with UI elements could be more intuitive
What problems is the product solving and how is that benefiting you?
- Providing comprehensive analytics on user activity and interactions across websites, web apps, and mobile apps, no matter where it's running.
- Tracking custom events based on product teams needs.
- Tracking custom events based on product teams needs.
Recommendations to others considering the product:
If you need a customizable and powerful product analytics solution, Snowplow Analytics should be at the top of your list.
Complex, but comprehensive
What do you like best about the product?
The complete control over the data capture & tracking
What do you dislike about the product?
It feels more geared towards developers which might be fair, but I think it would be good if an analytics engineer could easily pick up implementation & maintenance
What problems is the product solving and how is that benefiting you?
Web analytics, app analytics for now, hoping we can use it for more applications in the future. I appreciate the fact there is a DBT package to process snowplow data for web analytics purposes
Event Tracking for all Line of Businesses - Capture different/desired data points for an event
What do you like best about the product?
The Snowplow platform is compelling. It allows us to track and re-structure analytics for our products/Line of Businesses. Different product teams require customizable fields, and with snowplow, we can set up that system and understand customers' behavior and journey on our website.
It also has an excellent standard set of tracking, for example, everything you'd want to know about a page view or the device or the browser information. The team at Snowplow is also great to work with, professional, attentive, and flexible. The most significant advantage is the support team, as they quickly respond to all the queries and are happy to organize sessions for new team members and onboard them.
We have combined it with Looker as a BI tool, we're able to inspect and find insight from our products/efforts very quickly.
It also has an excellent standard set of tracking, for example, everything you'd want to know about a page view or the device or the browser information. The team at Snowplow is also great to work with, professional, attentive, and flexible. The most significant advantage is the support team, as they quickly respond to all the queries and are happy to organize sessions for new team members and onboard them.
We have combined it with Looker as a BI tool, we're able to inspect and find insight from our products/efforts very quickly.
What do you dislike about the product?
To unlock the complete potential, there are some things that a user has to work on:
1. Understanding what you want to achieve to set up the correct tracking might take some time
2. The Documentation is extensive and might seem overwhelming sometimes, while for some topics, there are very few references(Contacting support works the best)
1. Understanding what you want to achieve to set up the correct tracking might take some time
2. The Documentation is extensive and might seem overwhelming sometimes, while for some topics, there are very few references(Contacting support works the best)
What problems is the product solving and how is that benefiting you?
There are quite a lot of things that we are doing:
1. Customer Journey Analysis
2. Customer Preference analysis
3. Marketing attribution
4. Campaign success measurement
5. Customer Stickiness Analysis
Once you realize how and which events you want to track, it becomes easy to implement the desired analysis and unlock value.
1. Customer Journey Analysis
2. Customer Preference analysis
3. Marketing attribution
4. Campaign success measurement
5. Customer Stickiness Analysis
Once you realize how and which events you want to track, it becomes easy to implement the desired analysis and unlock value.
Great tracking tool to own your own data at a granular level with less cost
What do you like best about the product?
Snowplow lets us store very granular data about customer interactions with our site. It's great to have full access to the data and it's open source, so the cost is MUCH lower than comparable products like GA 360 and Adobe.
What do you dislike about the product?
The data still needs a front-end. Snowplow is just a collection tool. Also, this is pretty difficult to self manage without a dedicated person. We talked to some implementation partners, and the costs can be quite high just for the management. Also, there's quite a bit of integration with Engineering required to get events fully logged. Therefore, getting buy-in and time in the Eng roadmap is key to getting the most out of the tool.
What problems is the product solving and how is that benefiting you?
Allows us to debug tracking issues with GA or look at very specific situations to understand bugs that customers are encountering.
Customisable event tracking with great customer support
What do you like best about the product?
The ability to set up a 'data modelling' step, where I can copy in data from S3, and manipulate the raw data to make it more usable for my colleagues. It runs overnight so every morning we have a new set of enriched data.
What do you dislike about the product?
The Snowplow enrichment offering is not as powerful as we'd like: so we have had to write a lot of our own scripts to get data from other sources like our production database and get it into our Snowplow Redshift. It would be great if Snowplow could expand their offering here to reduce the maintenance work on our side.
What problems is the product solving and how is that benefiting you?
We got Snowplow to improve our tracking, because their schema system is very rigorous. We get much cleaner data than before and it is very transparent and customisable. We are just lacking a good data viz / BI solution to put on top of our Snowplow data.
Amazing tool to tracking all events you want!
What do you like best about the product?
All infrastructure is already done and the strategy to use de Kineses for bad data queue is amazing.
What do you dislike about the product?
I would like to have more flexibility in the tools. (maybe use Kafka instead of Kineses)
What problems is the product solving and how is that benefiting you?
Now we can tracking all events of our clients with a simple changes in the frontend
Recommendations to others considering the product:
The Snowplow team is amazing and always available.
Flexibility, quality, support
What do you like best about the product?
Tacking configuration is simple and clear
Enrichments are useful
Pipeline just works
Support is really-really helpful
Enrichments are useful
Pipeline just works
Support is really-really helpful
What do you dislike about the product?
There is now URL shortener solution ingrained. We use redirect links for tracking, they are really long and could be shortened and resolved on the collector. It would require some integration of course. But it's better than using two redirects and external service.
There is no way to interact with the collector. For example, send id of a client to a collector, so that collector returns executable js code to a tracker which is fired instead of a placed once and forever one.
There is no way to interact with the collector. For example, send id of a client to a collector, so that collector returns executable js code to a tracker which is fired instead of a placed once and forever one.
What problems is the product solving and how is that benefiting you?
We put tracking code on career websites of our clients to show them insights on how their candidates behave.
We could implement and support it ourselves, but instead, Snowplow does it for us. It's a huge win and saves us a lot of tie and money.
We could implement and support it ourselves, but instead, Snowplow does it for us. It's a huge win and saves us a lot of tie and money.
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