Snowplow
SnowplowExternal reviews
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Customisable event tracking with great customer support
What do you like best about the product?
The ability to set up a 'data modelling' step, where I can copy in data from S3, and manipulate the raw data to make it more usable for my colleagues. It runs overnight so every morning we have a new set of enriched data.
What do you dislike about the product?
The Snowplow enrichment offering is not as powerful as we'd like: so we have had to write a lot of our own scripts to get data from other sources like our production database and get it into our Snowplow Redshift. It would be great if Snowplow could expand their offering here to reduce the maintenance work on our side.
What problems is the product solving and how is that benefiting you?
We got Snowplow to improve our tracking, because their schema system is very rigorous. We get much cleaner data than before and it is very transparent and customisable. We are just lacking a good data viz / BI solution to put on top of our Snowplow data.
Amazing tool to tracking all events you want!
What do you like best about the product?
All infrastructure is already done and the strategy to use de Kineses for bad data queue is amazing.
What do you dislike about the product?
I would like to have more flexibility in the tools. (maybe use Kafka instead of Kineses)
What problems is the product solving and how is that benefiting you?
Now we can tracking all events of our clients with a simple changes in the frontend
Recommendations to others considering the product:
The Snowplow team is amazing and always available.
Flexibility, quality, support
What do you like best about the product?
Tacking configuration is simple and clear
Enrichments are useful
Pipeline just works
Support is really-really helpful
Enrichments are useful
Pipeline just works
Support is really-really helpful
What do you dislike about the product?
There is now URL shortener solution ingrained. We use redirect links for tracking, they are really long and could be shortened and resolved on the collector. It would require some integration of course. But it's better than using two redirects and external service.
There is no way to interact with the collector. For example, send id of a client to a collector, so that collector returns executable js code to a tracker which is fired instead of a placed once and forever one.
There is no way to interact with the collector. For example, send id of a client to a collector, so that collector returns executable js code to a tracker which is fired instead of a placed once and forever one.
What problems is the product solving and how is that benefiting you?
We put tracking code on career websites of our clients to show them insights on how their candidates behave.
We could implement and support it ourselves, but instead, Snowplow does it for us. It's a huge win and saves us a lot of tie and money.
We could implement and support it ourselves, but instead, Snowplow does it for us. It's a huge win and saves us a lot of tie and money.
Excellent
What do you like best about the product?
cloud first, active support for new technologies. knowledgeable founders and technical leads
What do you dislike about the product?
There is not much to disklike with snowplow. I suppose I could always wish it cost less.
What problems is the product solving and how is that benefiting you?
Solving - user analytics in a custom application. We have industry-first, real world data from which we can make actionable decisions.
Recommendations to others considering the product:
As best as possible, understand what data you need to collect before implementation.
Extremely Customizable Event Driven Analytics
What do you like best about the product?
Before deciding on Snowplow we looked at many event driven analytic platforms and hands-down Snowplow was the most customizable. We were able to tailor the pipeline to our business needs and didn't need to change how we operate in order to fit into strictly defined concepts that other packages required. In addition, the team at Snowplow are top-notch and provide excellent support and advisory services when needed.
What do you dislike about the product?
With great power comes great responsibility... There is a learning curve to get up and running and ongoing maintenance. Much of the setup is manual text-file driven configuration, although I understand this is changing.On the flip side there is a great community supporting the product so most answers are dealt with quickly.
What problems is the product solving and how is that benefiting you?
We have much deeper insight into our users behaviors and are abel to turn this around and provide data driven solutions across our customer base.
Recommendations to others considering the product:
I attribute a lot of our success to our working with the Snowplow team in a rollout engagement. I would recommend you include at least some of the support services as part of your project.
Great analytics at a great price
What do you like best about the product?
having clickstream data without paying for GA360
What do you dislike about the product?
There is a lack of set up documentation which makes it difficult for our team to set up
What problems is the product solving and how is that benefiting you?
lots of questions about website behavior, effectivenss of freetrials for SAAS companies, etc
Granular web data for your own data warehouse made easy
What do you like best about the product?
We transitioned to Snowplow in 2014 when we were looking for a way to control all of our own web data. We made the move from Google Analytics and never looked back. Snowplow gives us total control of what we can and can't track. It also has a great standard set of tracking for example, everything you'd want to know about a page view. The team at Snowplow is great to work with, professional, attentive, and flexible.
What do you dislike about the product?
Setting up a thoughtful structure for your data, web events, and then making it usable to your organization with analytics tools takes time. Snowplow makes it easier, but there's no getting around that you need someone internally to take responsibility for the initiative. Great analytics isn't plug and play - but once you get it set up properly with snowplow, it just works!!
What problems is the product solving and how is that benefiting you?
We have fully integrated data analytics the cover everything from a user coming to our website to the messages they send in our system to sales to profits, etc. It's all integrated in our Redshift warehouse so that we can do analytics we need to in Looker. Before snowplow we had to hace out parts of the data we needed from Google Analytics, export from SQL and then put everything together in a spreadsheet. Those days are over - and are replaced by self-updating dashboards, etc. in Looker.
Recommendations to others considering the product:
Their support and pipeline management is awesome - I'd recommend having them manage that for you. It keeps everything running smoothly.
Awesome Data Model for analysis and divine Customer Support
What do you like best about the product?
The best thing in my opinion is their super fast and super helpful customer support of very knowledgeable support engineers.
But for me as an analyst I also have to say that their data model is (for analysis) very nice and easy to be used and allows for more customization than lets say Mixpanel.
But for me as an analyst I also have to say that their data model is (for analysis) very nice and easy to be used and allows for more customization than lets say Mixpanel.
What do you dislike about the product?
While the documentation is most of the time rather extensive it can become a bit thin when it comes to details like contexts.
What problems is the product solving and how is that benefiting you?
Tracking guest behavior on the website. Awesome is the ability to have self-describing events that merge several important metrics in one row :).
Recommendations to others considering the product:
Their support is superb
Outstanding support
What do you like best about the product?
I've found snowplow analytics after one year trying to work on third part solutions for my in-house analytics application, and I am finally owner of all my data. They helped me implementing best practions in my data layer, my data pipeline and my data visualisation. Their workshop materials were really well developed, uptodate and useful during and after implementation. Their support time (response) was really good, usually in the same day. Snowplow has helped my Mission to democratize data in my company, as we can move to a single source of truth in which we can find most of the answers we have about our business, our users and our product.
What do you dislike about the product?
For startups, the price is fair, but usually not affordable for starting business (specially because it is in US dollars). For a few users in my team, English was a barrier to following the workshops, but I do understand that Portuguese material would not be a priority for your solution (everything was in English).
What problems is the product solving and how is that benefiting you?
Snowplow has helped my Mission to democratize data in my company, as we can move to a single source of truth in which we can find most of the answers we have about our business, our users and our product.
Recommendations to others considering the product:
You should take a look at their docummentation and as for a demo call with their team. I did have some difficulties getting in touch in the first time, but it did not repeated.
Easy to get up and running
What do you like best about the product?
The Snowplow platform is so powerful. It is allowing us to rethink how we do analytics in our products and it's opening new avenues for us to explore both internally and with our clients.
The ability to send entities with each event that are specific to our organisation and business domain has become a very powerful tool and the quality of the data on the other side of the pipeline when it ends up in Google BigQuery makes it very easy to work with.
Combined with Looker as a BI tool, we're able to very quickly inspect and find insight from our products.
The ability to send entities with each event that are specific to our organisation and business domain has become a very powerful tool and the quality of the data on the other side of the pipeline when it ends up in Google BigQuery makes it very easy to work with.
Combined with Looker as a BI tool, we're able to very quickly inspect and find insight from our products.
What do you dislike about the product?
It's definitely has a steeper learning curve than some other tools but with the help of the Snowplow team we've ended up with a solid implementation very quickly. The documentation is very tailored to the Open Source community and isn't as useful for those on the Snowplow Insights platform although that seems to be improving all the time.
What problems is the product solving and how is that benefiting you?
We've got so much more granularity in the available data that we're able to be very precise with how our users are using our products across the web. The fact our data isn't sampled and we are get access to the row level data is incredibly useful.
It's already helping to inform the next phase of product development across our development teams.
It's already helping to inform the next phase of product development across our development teams.
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