Sprout Social
Sprout SocialExternal reviews
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Fantastic social media management tool with a few areas for improvement
What do you like best about the product?
The ease of planning content, the multiple views, the filters, and the ease of managing multiple social media accounts from one site.
What do you dislike about the product?
tag and report features could be better and include more social profiles, and newer social media platforms don’t have full support when reviewing reports
What problems is the product solving and how is that benefiting you?
How to post a large variety of content across different social media platforms
Easy Social Media Management and Insightful Analytics
What do you like best about the product?
I like that Sprout Social is really easy to use, especially the calendar for scheduling. I also really like all the reports that you can pull from it, which help us analyze and stay on top of all our work each week.
What do you dislike about the product?
We sometimes run into limitations with Sprout Social when trying to properly tag or adjust how reports are made, like naming titles of videos and things like that. It feels like we hit a wall with what we can do and need more flexibility in customizing our reports and naming conventions.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to bulk organize uploads for clients and analyze analytics across platforms, helping us see what works and report to clients effectively.
8 years of social media experience and Sprout is still my preferred tool
What do you like best about the product?
Ease of use, UI, and toolsets. It facilitates the scheduling process while giving me insights to easily see performance.
What do you dislike about the product?
Sometimes you do need to reset accounts because data might be off, but customer service has been quick to help fix things.
What problems is the product solving and how is that benefiting you?
Helps expedite the scheduling process, each month it also helps with my MoM social reports
Game changing tool for organisation & ease for engagement!
What do you like best about the product?
As a boutique agency that focuses deeply on real relationships and engagement (not just content), we were initially drawn to Sprout Social for its robust tools — and overall, it delivered on a lot of fronts.
What we love:
The Smart Inbox – Game changer. Having all our DMs, comments, and mentions from multiple platforms in one place made our team’s daily engagement flow so much smoother. It saved time, minimized things slipping through the cracks, and made it easier to respond with heart.
Social Listening Tools – As an agency obsessed with genuine connection, this feature helped us track conversations happening around key topics and client brands. It allowed us to join in on relevant discussions in real-time, spot trends, and keep a pulse on what mattered to our clients’ audiences.
What we love:
The Smart Inbox – Game changer. Having all our DMs, comments, and mentions from multiple platforms in one place made our team’s daily engagement flow so much smoother. It saved time, minimized things slipping through the cracks, and made it easier to respond with heart.
Social Listening Tools – As an agency obsessed with genuine connection, this feature helped us track conversations happening around key topics and client brands. It allowed us to join in on relevant discussions in real-time, spot trends, and keep a pulse on what mattered to our clients’ audiences.
What do you dislike about the product?
There were a few things that made it less than ideal for our season of business:
Long-Term Contracts – While we understand the need for commitment on their end, we really wish there were more flexible options — especially for small teams or businesses in a season of pivot or growth. It felt hard to justify the investment long-term when our business needs shifted.
Limited Downgrade Options – There weren’t many scalable ways to stay on the platform if you needed to pull back temporarily, which made it feel a bit all-or-nothing.
Long-Term Contracts – While we understand the need for commitment on their end, we really wish there were more flexible options — especially for small teams or businesses in a season of pivot or growth. It felt hard to justify the investment long-term when our business needs shifted.
Limited Downgrade Options – There weren’t many scalable ways to stay on the platform if you needed to pull back temporarily, which made it feel a bit all-or-nothing.
What problems is the product solving and how is that benefiting you?
As a business that lives and breathes online relationship-building, we can’t afford to miss DMs, comments, or replies. The Smart Inbox brings everything — from Instagram to Facebook to LinkedIn — into one clean, manageable space. It helps us respond quickly, personally, and thoroughly, without constantly toggling between platforms or missing a message.
Social listening allows us to tune into what’s being said about our clients’ brands, industries, or key topics without them being tagged. This is huge for us, because we’re focused on starting conversations — and Sprout makes it easy to jump into relevant ones in real-time, nurture those threads, and identify warm leads. It helps us be more proactive, not just reactive.
Social listening allows us to tune into what’s being said about our clients’ brands, industries, or key topics without them being tagged. This is huge for us, because we’re focused on starting conversations — and Sprout makes it easy to jump into relevant ones in real-time, nurture those threads, and identify warm leads. It helps us be more proactive, not just reactive.
Efficient, Clean, and Reliable
What do you like best about the product?
Despite the number of moving parts, Sprout is reliable and puts me at ease in preparing our content and reports.
What do you dislike about the product?
Setting up social listening could be a little more user-friendly, but it's not bad.
What problems is the product solving and how is that benefiting you?
We can present social calendars to our outside partners and keep them updated as the dates change. This was not possible before. I appreciate the amount of detail we can do in our analytics with tags, as that allows our reports to be really effective to present internally.
Efficient Social Media Management with Room for Improvement
What do you like best about the product?
I like that Sprout Social offers a way for me to schedule out posts across several of my clients and several platforms. I also like the feature where I can just vary the post slightly. It saves me a lot of time. The optimal time experience helps me reach the audience when they are on social media, and most of my clients use multiple platforms with the same content. So being able to alter the content all in one place is helpful.
What do you dislike about the product?
I don't like how I can't upload HEICs. I also don't like how I'm not able to upload video Pins to Pinterest.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for reporting and analytics, which helps me prove social media effectiveness to clients. It saves me time by scheduling posts across platforms and allows slight variations easily. It also identifies optimal posting times, ensuring I reach my audience effectively.
Easy management tool that allows my agency to work efficiently.
What do you like best about the product?
One of the best reasons to love Sprout Social for social media management is its Smart Inbox feature. This tool consolidates all your social media interactions—messages, comments, mentions, and more—across multiple platforms like Instagram, Facebook, Twitter, and LinkedIn into a single, streamlined dashboard. It saves you from juggling multiple tabs or apps, allowing you to respond quickly and efficiently to your audience while staying organized. The AI-powered features, like automated routing and message classification, further prioritize urgent messages, making it easier to engage with customers in real time and maintain a responsive online presence.
What do you dislike about the product?
Pricing can be more on the expensive side as they increase year over year.
What problems is the product solving and how is that benefiting you?
Ability to add Threads on the platform.
Lifesaver!!
What do you like best about the product?
Not only does Sprout Social save so much time from having to navigate different platforms, it is the most user friendly scheduling software I have used. It easily allows you to crop your photos, answer DMs, use all the features in captions, and more. It is great for visual people, as the calendar allows you to track what you have posted, and stay on task with social cadence.
What do you dislike about the product?
I wish there was a way to schedule IG & FB posts at the same time, with a feature to edit for each platform individually, since they can vary in their captions and photos.
Also, it frequently disconnects my accounts which is a little frustrating, but usually easy to fix.
Also, it frequently disconnects my accounts which is a little frustrating, but usually easy to fix.
What problems is the product solving and how is that benefiting you?
It is solving the issue of missing posts or scheduling at inactive times. It's a great tool to make sure we are staying relevant and in tune with our social audience.
Good platform, reporting could be a little more user friendly
What do you like best about the product?
Tagging feature for reporting is great. The posting calendar is super helpful. If we had a bigger team I think we would get more out of Sprout.
What do you dislike about the product?
The reporting is not very user-friendly and feels dated and not cohesive
What problems is the product solving and how is that benefiting you?
Reporting is where we are currently lacking, but the reporting functionality is not the best
Sprout Social helps me daily and makes my social media work so much easier.
What do you like best about the product?
I use sprout social daily and I love that I can schedule my content for multiple platforms beyond todays date so I can plan in advance. I can assign our student worker with social content work and I can easily review it on the platform before approving and scheduling it. My monthly reports are a breeze and I can do them all in one place, rather than toggling from various platforms to get the analytics I need to report on our monthly social activity. I also like that I can see what people are saying about us without having to tag us, which is so immensely helpful. This helps us engage with potential students, current students or listen if people are having issues.
Sprout social just has so many features all in one place, and it is easy to use and integrate into our evveryday work I would be lost without it.
Sprout social just has so many features all in one place, and it is easy to use and integrate into our evveryday work I would be lost without it.
What do you dislike about the product?
I wish that sprout social also had the capability to schedule content for BlueSky social media platform. We have started to post more on that account and that is the only one that I cannot schedule on sprout.
What problems is the product solving and how is that benefiting you?
Content planning, content scheduling, Reporting, Analytics, listening tool and as a form of engagement.
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