Sprout Social
Sprout SocialExternal reviews
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Sprout has been great for scheduling, managing my team, and analytics.
What do you like best about the product?
The notes feature allows me to plan with my team and communication is great within the platform
What do you dislike about the product?
Could use some updated analytics; it's missing reach.
What problems is the product solving and how is that benefiting you?
Having the analytics in one place is great: the breakdown of analytics by platform is also great.
Sprout is a great platform to use for all social media needs
What do you like best about the product?
I love that Sprout allows you to add links to Instagram accounts and pulls KPI reports each month.
What do you dislike about the product?
I wish Sprout kept more up to date with the latest features on Instagram and TikTok.
What problems is the product solving and how is that benefiting you?
Sprout helps me keep up with the monthly reports and tracks how many people click to our news articles which wouldn't be possible without Sprout.
Improved Management of LinkedIn for B2B Saas Startup
What do you like best about the product?
It streamlines our entire LinkedIn workflow from AI-assisted message drafting to scheduling posts at the right time, gathering actionable insights, and simplifying the approvals process so our team stays aligned.
What do you dislike about the product?
We're really focused on LinkedIn, and it currently doesn’t surface industry LinkedIn posts we can easily re-share, which would help keep us relevant to industry news.
What problems is the product solving and how is that benefiting you?
Sprout Social is solving the challenge of managing consistent, high-quality LinkedIn content by streamlining approvals, optimizing post timing, and providing AI for message drafting, saving us time and helping us stay on-brand and data-driven.
Using Sprout for Higher Ed Social
What do you like best about the product?
Sprout makes things fairly easy and streamlined. It's pretty user-friendly and easy to hit the ground running with social and content creation.
What do you dislike about the product?
Having used a few other services (i.e. Hootsuite, etc.), I noticed there's a few quirks, particularly when it comes to posting to LinkedIn. There are discrepancies with features available in Sprout compared to posting/scheduling natively.
What problems is the product solving and how is that benefiting you?
Sprout is serving for me as mostly a content calendar and a way to streamline community management. It is nice to see all of the content in one place and it makes it easy to share posts across-platforms.
A powerful tool with good UI but could have better options for custom report
What do you like best about the product?
As a member of analytics team from the agency standpoint, I like sprout because for organic social management, it always gets messy; sprout gives it a one-stop shop for all posts made under one campaign or tag. It's look and feel really makes it easy to use not just for our team but for client as well. Our organic social team finds it easy to implement comparing to using the native platforms for measurement and keep tracking of the campaigns. The entire integration process took less than a month so it wasn't difficult to integrate into our current organic social reporting ecosystem.
What do you dislike about the product?
I had trouble building custom report, the custom builder feature wouldn't allow you to add two metrics at the same time; sometimes I just need a custom report of a data table, no frills or data viz.
What problems is the product solving and how is that benefiting you?
I use Sprout mainly for analytics, it has strong pre-built dashboards that gives you a quick glimpse of campaign performance. But honestly it could have been better because the analytics tools are limited; it doesn't support robust custom report builder that allows you to create a nice looking dashboard with the data tables that includes more than one line of metric. I know you could export CSV but a dashboard will be better.
Sprout for Social Analytics
What do you like best about the product?
Sprout provides very thorough insights to all social platforms that I need to track. Their customer support is always available to chat, which is great.
What do you dislike about the product?
It's not as user friendly as some of the other social analytic tracking tools I've used. It definitely takes some time to learn the user interface.
What problems is the product solving and how is that benefiting you?
Sprout gives a lot more insights than I can get from the platforms directly.
It's the little things that count....
What do you like best about the product?
While Sprout handles all of the traditional things you'd want in a social management platform, there are two smaller/less prominent features I like the most compared to other platforms I've used in the past.
1. The posting queue is great for things that need to go out but not at an exact day or time. Sprout optimizes when that should get posted (and its different per channel), and even gives you suggested optimal times for things that do need a certain day. That alone has helped us see an increase in metrics in the first 4 months.
2. The listening feature - specifically on reddit. Our community is very active on Reddit and having something that notifies us of mentions and key terms is a game changer.
1. The posting queue is great for things that need to go out but not at an exact day or time. Sprout optimizes when that should get posted (and its different per channel), and even gives you suggested optimal times for things that do need a certain day. That alone has helped us see an increase in metrics in the first 4 months.
2. The listening feature - specifically on reddit. Our community is very active on Reddit and having something that notifies us of mentions and key terms is a game changer.
What do you dislike about the product?
There's nothing at this point I "dislike". Any complains I'd have are more about the depth of the product and me not knowing my way around. I know they have good trainings too that I've glanced at for quick help, but nothing really. It took us a minute to figure out to connect somethings, but again, it was more of just trying to figure out where to go then anything.
What problems is the product solving and how is that benefiting you?
Improved efficiency across our team members that handle social - posting, reviews/approvals, listening, responding, metrics, etc. All of it just became easier once we moved to Sprout.
Good all round social media software
What do you like best about the product?
Publishing and analytics are easy to use and provide useful functionality.
What do you dislike about the product?
Customer service team is based in USA so sometimes a bit of an issue getting a hold of them during UK working hours.
What problems is the product solving and how is that benefiting you?
We have a number of accounts that we manage and sprout makes it possible to keep our content as up to date as possible across all of them while providing a good analytical framework for us to consult.
Great social management tool for organisations of any size
What do you like best about the product?
Love that Sprout lets you have multiple accounts under one roof and easily post across your social pages. The 'campaign' tool is great for performance and metric tracking. The user face is super user friendly and easy to navigate.
What do you dislike about the product?
I dont have any downsides that i can list. Compared to other social publishing tools Sprout is very easy to navigate. One improvement would be if it allowed you to crop images within the platform (eg when they dont meet instagram specs)
What problems is the product solving and how is that benefiting you?
Sprot keeps all of our business accounts under one roof allowing easy management of social pages and able to post to multiple. We can tag campaigns and easily review their success and performance
Streamlined Social Media Management with Great Insights
What do you like best about the product?
I really like the clean and intuitive user interface, which makes managing multiple social media accounts much easier. The reporting and analytics tools are especially useful for tracking performance and making data-driven decisions. The Smart Inbox helps consolidate all messages, comments, and interactions into one convenient place, saving a ton of time.
What do you dislike about the product?
While Sprout Social offers great features, the pricing can be a bit steep for small businesses or solo marketers. Some advanced features are locked behind higher-tier plans, which might not be feasible for all users. I’ve also experienced occasional delays in post publishing or syncing with some platforms.
What problems is the product solving and how is that benefiting you?
Sprout Social is helping me streamline social media management across multiple platforms by centralizing everything in one place. It solves the issue of jumping between different apps and accounts by providing a unified dashboard for publishing, engagement, and analytics. This has saved me a lot of time and improved my team’s collaboration. The scheduling tools help keep our content consistent, and the in-depth reporting allows us to better understand what’s working and adjust our strategy accordingly.
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