Sprout Social
Sprout SocialExternal reviews
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It has worked great for us and saved us a lot of time
What do you like best about the product?
Sprout Social is a helpful tool that has significantly streamlined our social media management. The ability to plan and schedule content across multiple platforms in one place has been a huge time-saver and helps us get a good overview of the content we've been creating. I also appreciate the integration of paid social ads performance data, providing a comprehensive view of our overall social media performance. The Sprout team has been very helpful and proactive, offering valuable insights and support.
What do you dislike about the product?
I find the search functionality for past and planned content a bit challenging find specific posts that use a certain phrase, for example. While the PDF reports are helpful, the layout can be confusing and difficult to navigate. The gaps in the design disrupt the flow of the story of the report and make it harder to extract key insights.
What problems is the product solving and how is that benefiting you?
Streamlining our content planning and scheduling so we can ensure each of our segments get's the exposure and social presence. It's a true time saver for us.
Sprout Social Review
What do you like best about the product?
I like the ability to schedule posts and get brief insights on post performances
What do you dislike about the product?
The dashboard could be a little more user-friendly
What problems is the product solving and how is that benefiting you?
Connecting all of the platforms in one place for easy post scheduling. This tool also helps with collecting analytics for reports and recaps
Sprout makes it easy!
What do you like best about the product?
Sprout makes it easy to upload social media content for use by other members of our team. I especially like the interface and the visuals of the asset library.
What do you dislike about the product?
I haven't encountered a downside. No complaints!
What problems is the product solving and how is that benefiting you?
Sprout allows us to collect content in one place for use by our team.
Does what I need it to do!
What do you like best about the product?
Easy schedualing. On desktop its easy to move things around and duplicate posts.
What do you dislike about the product?
The app version of Sprout isn't as good of an experience. Also posting reels is not good on Sprout. I still do them nateively on IG.
What problems is the product solving and how is that benefiting you?
Keeping tracking of our platforms growth and being able to tag content for nice reports for specific campaigns.
Streamlining Our Social Strategy with Sprout Social
What do you like best about the product?
As Marketing Specialist at Trend Hunter, we’ve been using Sprout Social for the past year to efficiently schedule our content across LinkedIn, Twitter, Facebook, Instagram, and more. The unified publishing calendar makes it effortless to visualize our entire social plan, drag-and-drop posts between days, and ensure every campaign is perfectly timed. Custom approval workflows keep our team on the same page, cutting down on back-and-forth emails and enabling us to hit publishing deadlines with confidence.
Beyond scheduling, Sprout’s robust auditing tools have become indispensable for our quarterly social reviews. With just a few clicks, we can generate detailed reports on audience growth, engagement trends, hashtag performance, and post reach. The “audit” feature even highlights content gaps—helping us discover which topics resonate best and where we have room to expand. These insights feed directly into our content strategy, allowing us to optimize posting times and formats based on real data rather than guesswork.
Key Highlights:
Intuitive Calendar & Queue: Drag-and-drop planning, flexible queues, and cross-network scheduling keep our workflow smooth.
Approval & Collaboration: Role-based permissions and in-app commenting streamline team reviews and sign‑offs.
Comprehensive Audit Reports: Ready‑to‑share analytics on engagement rates, audience demographics, and hashtag performance.
Customizable Dashboards: Tailor metrics to our KPIs, then export clean, branded reports for stakeholders.
Responsive Support: Sprout’s customer success team is prompt, knowledgeable, and always happy to help with onboarding new features.
Recommendation:
If you need a single platform to both schedule your social content and perform in‑depth audits, Sprout Social is hard to beat. It’s boosted our team’s productivity, given us clearer visibility into performance, and turned what used to be a manual reporting slog into a strategic advantage. Highly recommended for any organization serious about scaling its social media efforts.
Beyond scheduling, Sprout’s robust auditing tools have become indispensable for our quarterly social reviews. With just a few clicks, we can generate detailed reports on audience growth, engagement trends, hashtag performance, and post reach. The “audit” feature even highlights content gaps—helping us discover which topics resonate best and where we have room to expand. These insights feed directly into our content strategy, allowing us to optimize posting times and formats based on real data rather than guesswork.
Key Highlights:
Intuitive Calendar & Queue: Drag-and-drop planning, flexible queues, and cross-network scheduling keep our workflow smooth.
Approval & Collaboration: Role-based permissions and in-app commenting streamline team reviews and sign‑offs.
Comprehensive Audit Reports: Ready‑to‑share analytics on engagement rates, audience demographics, and hashtag performance.
Customizable Dashboards: Tailor metrics to our KPIs, then export clean, branded reports for stakeholders.
Responsive Support: Sprout’s customer success team is prompt, knowledgeable, and always happy to help with onboarding new features.
Recommendation:
If you need a single platform to both schedule your social content and perform in‑depth audits, Sprout Social is hard to beat. It’s boosted our team’s productivity, given us clearer visibility into performance, and turned what used to be a manual reporting slog into a strategic advantage. Highly recommended for any organization serious about scaling its social media efforts.
What do you dislike about the product?
maybe the price? but thats understandable.
What problems is the product solving and how is that benefiting you?
Sprout Social helps solve several key problems for our team, particularly around content management, collaboration, and performance insights.
Before Sprout, coordinating posts across multiple social platforms was time-consuming and fragmented. Sprout’s centralized scheduling and publishing tools now allow us to manage all our social content in one place—saving hours each week and reducing the risk of errors or duplicate efforts.
It also solves our team collaboration challenges. With built-in approval workflows and task assignments, we can streamline content reviews and keep everyone aligned, which is especially important in a fast-paced environment like ours.
Before Sprout, coordinating posts across multiple social platforms was time-consuming and fragmented. Sprout’s centralized scheduling and publishing tools now allow us to manage all our social content in one place—saving hours each week and reducing the risk of errors or duplicate efforts.
It also solves our team collaboration challenges. With built-in approval workflows and task assignments, we can streamline content reviews and keep everyone aligned, which is especially important in a fast-paced environment like ours.
User friendly UI with good support
What do you like best about the product?
Everything you need for social media management in one good UI.
What do you dislike about the product?
The mobile app / workflow isn't always plain sailing. My first IG Story always seems to fail for some reason. There are also API restrictions to the platform that mean sometimes you're better doing it directly on Instagram e.g. limited to one video for Instagram posts (but you can publish a multi video or multi media carousel platform direct.
What problems is the product solving and how is that benefiting you?
Multi-platform campaign scheduling and publishing keeping campaigns organised in one place.
Great platform, AI content drafting could use improvement
What do you like best about the product?
I've used Sprout in a number of roles, it's a solid SMM platfrom with many good features.
We probably only use a tenth of the capabilities, but what we do use is reliable, intuitive and easy.
Sprout Social covers the core things you need in an SMM - publishing, reporting, listening and community management - without drama.
We probably only use a tenth of the capabilities, but what we do use is reliable, intuitive and easy.
Sprout Social covers the core things you need in an SMM - publishing, reporting, listening and community management - without drama.
What do you dislike about the product?
The AI post drafting in Sprout is limited, should be able to tell it which platform you want posts written for, how long, tone, etc etc. Easier/better to build a GPT to draft social content.
Also, not being able to how a post wil look across multiple channels is disappointing, although this is being rectified in the near future apparently.
Also, Sprout Advocacy (employee advocacy add-on) is starting to feel really dated. It's great to have one platfrom to manage organic social and employee advocacy, but Advocacy feels like a bolted in product from an aquisitions (which it was Bambu).
Also, not being able to how a post wil look across multiple channels is disappointing, although this is being rectified in the near future apparently.
Also, Sprout Advocacy (employee advocacy add-on) is starting to feel really dated. It's great to have one platfrom to manage organic social and employee advocacy, but Advocacy feels like a bolted in product from an aquisitions (which it was Bambu).
What problems is the product solving and how is that benefiting you?
Publishing and reporting
Basic reporting is OK, premium reporting is better (but at extra cost)
Basic reporting is OK, premium reporting is better (but at extra cost)
Sprout is an excellent business driver
What do you like best about the product?
The ability to consistently determine insight for clients is very clear in the platform. Communications and sharing features are excellent. The number of ways Sprout analyzes content is comprehensive.
What do you dislike about the product?
There isn't much I dislike. The price could be lower and wish there was an easier way to connect all client accounts.
What problems is the product solving and how is that benefiting you?
Sprout shows clients exactly what is happening across all of their social channels. You can provide 100% accoutability from baseline reporting through weekly and daily reports with the ability to automatically generate them.
The gold standard on the market
What do you like best about the product?
Sprout does just about everything you'd want from a social media tool, and in my experience, they've done the best job at integrating as much information as you could get into an easy platform. It's the best of its kind on the market for sure if you're managing lots of social platforms or needing actionable insights.
What do you dislike about the product?
As with many platforms like this, new feature discovery is not always easy or intuitive, and your onboarding determines a lot about what you know is there and how to find it. Some tutorials are almost a must, which can be hard when you work in a fast-paced industry.
What problems is the product solving and how is that benefiting you?
Consolidating all of our needs in one place for both social media management and customer support.
Sprout is very user friendly
What do you like best about the product?
Sprout Social provides a centralised view of all our social media channels, making it far easier to monitor and manage multiple platforms at once. The scheduling tools support planning content further in advance, ensuring that we have a clear overview of our upcoming posts.
The interface is very user-friendly, and the available reports, while basic, still offer a useful snapshot of how our content is performing.
Adding to that, the customer support and documentation are extremely helpful, enabling a smaller team like ours to onboard easily and maximise what Sprout can do.
The interface is very user-friendly, and the available reports, while basic, still offer a useful snapshot of how our content is performing.
Adding to that, the customer support and documentation are extremely helpful, enabling a smaller team like ours to onboard easily and maximise what Sprout can do.
What do you dislike about the product?
While the analytics are straightforward and helpful at a glance, there isn’t much flexibility to customise them or add narrative to the reports - as we are not subscribd to Premium Analytics. Having the option to build our own reports or integrate additional context would enhance decision-making and better align the platform with our internal reporting needs.
Another improvement would be integrating workflow or ideation tools so we wouldn’t need to rely on a separate Kanban-style app for planning. Also, it can feel expensive compared to some alternatives, so seeing these kinds of improvements would help justify the cost.
Another improvement would be integrating workflow or ideation tools so we wouldn’t need to rely on a separate Kanban-style app for planning. Also, it can feel expensive compared to some alternatives, so seeing these kinds of improvements would help justify the cost.
What problems is the product solving and how is that benefiting you?
Sprout Social addresses the challenge of managing multiple social media channels by consolidating them into one centralised platform. This removes the need to toggle between different tools, streamlining day-to-day oversight and ensuring we have clear visibility over all upcoming content. It also supports forward planning, allowing us to schedule posts well in advance, which helps maintain consistency and ensures we always have a steady flow of content for our audiences.
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