Sprout Social
Sprout SocialExternal reviews
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Sprout Social is my go-to for social media management and couldn't do my job without it.
What do you like best about the product?
I like that Sprout is a comprehensive source to not only schedule and plan my content, but also monitor its performance, evaluate responses to our content and see conversations in our sector. I truly wouldn't be able to do my job well without it.
What do you dislike about the product?
I wish the additional features were not so expensive when looking to upgrade. It seems that they would want to incentivize returning customers by providing discounts to new features. Also, the reporting functionality can be challenging to manipulate to get a customized report if you don't have the advanced reporting. It seems like that should just be included.
What problems is the product solving and how is that benefiting you?
Sprout Social helps us understand how our social media content is performing so that we can make better decisions in the future to reach organizational goals.
Sr Instructor of Marketing DePaul Business School
What do you like best about the product?
Frantastic listening platform. Very user friendly interface and filters helping user wade through the millions of messages to get to actionable insights. Also allows for comparison data so can see the change over time around sentiment, engagements, conversation changes. Really great and immediately usable with little to no training, very intuitive user interface. I use this in my undergraduate course. Students with no experience in the Sprout platform or any Listening study, quickly get up to speed on how to navigate and create actionable insghts and conclusions within a few days.
What do you dislike about the product?
Only downside is more of a downside of Listening overall vs specific to Sprout. So much data and much of it not useful. Need clear question or hypothesis to investigate and then use filter tools to narrow down to relevant info.
What problems is the product solving and how is that benefiting you?
I am using the Listening Platform to teach students how to gain insights off of social media conversations.
User friendly but missing some features
What do you like best about the product?
It's intuitive and easy to use for social media scheduling. Reports are simple to produce and interpret.
What do you dislike about the product?
Employee advocacy is done through a seperate webiste, unlike some competitors. You can only see a year of published posts and reporting, which can make seeing historical data difficult.
What problems is the product solving and how is that benefiting you?
Showcasing our brand on social media. This helps us to heighten brand awareness and highlight product features, thought leadership, and more.
Keeps me organized and lots of great features
What do you like best about the product?
That I can schedule my posts for multiple different accounts and have links associated with posts as well as organize posts by tags. It also helps recommend time of day for best engagement and lets me plan content for months in advance which is especially helpful when I travel. I use it everyday if not every week to check engagement, competition, followers, etc.
What do you dislike about the product?
Sometimes there are too many features and it can be overwhelming for some users, but they have great support to assist if needed. I still do a lot of things natively but they make a lot of things streamlined if desired.
What problems is the product solving and how is that benefiting you?
Sprout saves me alot of time and helps with strategy. This makes it less stressful when traveling or other tasks keep me busy. I don't have to worry about things posting correctly or how my content is doing.
All the social tools and analytics we need.
What do you like best about the product?
We have used Sprout Social for 2 years to manage all of our social media platforms. The feature set and analytics are superior to other platforms, allowing us to drill down into data in multiple ways and be more strategic. I like that I can create a custom report that's easy to understand and share it as a PDF with management. The publishing calendar is great for an at-a-glance view of everything posted and scheduled to post for the month. Last year, we also added the Employee Advocacy platform with 100 licenses. It was one of the most affordable options for us to test an employee advocacy program and is definitely a more basic option, but worked for our needs to get started. That platform allows us to publish a story for employees directly from our publishing calendar in Sprout Social which is helpful. Overall, I would recommend Sprout Social for companies looking for more than the basic features and analytics, while staying within a reasonable budget.
What do you dislike about the product?
Cost of employee advocacy program and other add-ons are somewhat expensive for the features.
What problems is the product solving and how is that benefiting you?
The ability to schedule and post social content consistently with an approval process to prevent mistakes. Also great analytics to understand post and profile performance. The employee advocacy platform is helpful to expand our reach on LinkedIn with minimal effort.
The most robust social media management tool out there
What do you like best about the product?
We use Sprout every. single. day. Premium analytics are a game changer and I like that they are on top of quickly adding new features when social platforms update.
They seem to really get what users want and need from the product - I like AI assist and the asset library function to make my team quicker.
If we ever have an issue, their team and support is very quick to respond to try to get things resolved. A+.
They seem to really get what users want and need from the product - I like AI assist and the asset library function to make my team quicker.
If we ever have an issue, their team and support is very quick to respond to try to get things resolved. A+.
What do you dislike about the product?
Sprout is pricey. It's worth the investment for my agency, but it can be hard to recommend to smaller orgs or brands.
I also wish Sprout had customizable reports that could be whitelabeled with a client's colors and branding. I'm often recreating reports from Sprout to fit in with the style of reporting decks.
I also wish Sprout had customizable reports that could be whitelabeled with a client's colors and branding. I'm often recreating reports from Sprout to fit in with the style of reporting decks.
What problems is the product solving and how is that benefiting you?
Sprout is a one stop shop. We schedule to all platforms from one place. We can monitor and respond to comments from across all platforms in one place. We do all of our organic social reporting from Sprout, including tracking sentiment.
Sprout saves us hours and hours of time that we would spend if we didn't have it.
Sprout saves us hours and hours of time that we would spend if we didn't have it.
Sprout Social is peak social media management
What do you like best about the product?
The analytics and social listening on Sprout are top-notch. The reports are beautiful and easy to read.
What do you dislike about the product?
The cost is definitely higher than other social media schedulers. I would also like to see more AI tools incorporated.
What problems is the product solving and how is that benefiting you?
It streamlines scheduling social media posts and organizing my calendar. It also helps with analytics and knowing when to post and what is doing well.
Enterprise tool for social media--from publishing & scheduling workflow to analytics & listening.
What do you like best about the product?
The workflows of Sprout are some of the best out there for managing multiple stakeholders. The analytics and social listening tools are the best I've seen from anyone.
What do you dislike about the product?
It's expensive. Even with a nonprofit discount, it is prohibitively expensive for most small to mid-sized organizations.
What problems is the product solving and how is that benefiting you?
We manage socials for 6 brands across 21 channels with 10 different stakeholders. Without sprout workflow, it would not be possible to get efficient approvals.
Sprout also has the most comprehensive analytics of the tools we surveyed.
Sprout also has the most comprehensive analytics of the tools we surveyed.
Fully featured social media management platform
What do you like best about the product?
Workflows for scheduling, post approval, and long list of integrations.
What do you dislike about the product?
Adovcacy platform is very limited. LinkedIn tagging is buggy.
What problems is the product solving and how is that benefiting you?
Makes scheduling social content and analyzing results easy to do. Helps keep marketing team in sync on posts, approvals, and metrics.
Easiest reports ever
What do you like best about the product?
As we work with temas accross de world, having the chance to filter post by user, region or content type works amazing. It allow us to generate reports for each region every day, month or quarterly. We don't need to worry about erros on amount of post, just make clear tagging. This also is great because creating tags is easier as just give 2 clicks. It saves a lot of time and let us focus on the important part of business
What do you dislike about the product?
Sometimes I found hard the language of the platformm, it would be great if if have more languages like Portuguesse. Ussually the IA suggestión are only at english, but it also save us a little time, we just need to translate it to aou native language.
What problems is the product solving and how is that benefiting you?
Using Sprout help us to manage a big team and save time all at once. As we are an international team working on the platformm it allow us to have roles and keep the workflow. We dont need to worry about unanswered messages or pending post as they are assigned to specific team members. Sprout hae a tag system for each post so we can segregate topics or regions easily. This help us to improve our campaing report's time.
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