Sprout Social
Sprout SocialExternal reviews
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Very easy to use and streamlined platform.
What do you like best about the product?
Easy interface and performance metrics at your fingertips.
Several options for looking at content progress.
Several options for looking at content progress.
What do you dislike about the product?
I wish the weekly metrics didn't combine all of my channels together. I'd like a summary per page.
What problems is the product solving and how is that benefiting you?
Our previous platform had reliability issues. Sprout has been reliable and very easy to use from the start.
Modern All In One Social Management Platform
What do you like best about the product?
Customizable and adaptable metrics, excellent dashboards and packaged output make it easy to show ROI to clients and demonstrate trends or highlight areas of improvement or channel suggestions.
What do you dislike about the product?
They have consistently improved and added virtually every modern content platform, but their pace is not always in keeping with the rapid state of change in social.
What problems is the product solving and how is that benefiting you?
Single pane of glass social management. Also used across all teams, whereas before Project Managers and AE's were leveraging different platforms based on expected engagement demographics.
Great Tool for Managing Social Media Accounts
What do you like best about the product?
being able to blast out social media posts to different platforms from one website
the draft to approval to post pipeline
the draft to approval to post pipeline
What do you dislike about the product?
Tagging users can be faulty
Can't create twitter threads through Sprout
Can't create twitter threads through Sprout
What problems is the product solving and how is that benefiting you?
Needing employees to have social media posts approved by managers -- quickly do so through Sprout
Being able to have comms calendar so we can schedule posts for the month
Being able to have comms calendar so we can schedule posts for the month
Great software!
What do you like best about the product?
Comprehensive service with scheduling, tagging, reporting, and more. Fulfills all of our major social media needs. The administrative permissions and Groups are also very thorough, particularly for the Approval Workflow process. The Optimal Times feature for scheduling is my favorite and I love that it's customized for each of the different social media platform types.
We didn't like Hootsuite for a couple of minor reasons that Sprout Social didn't have, including the fact that the interface for Hootsuite was very navy blue and hard on the eye, and it didn't allow for minute-by-minute scheduling, only 5-minute interval scheduling.
We didn't like Hootsuite for a couple of minor reasons that Sprout Social didn't have, including the fact that the interface for Hootsuite was very navy blue and hard on the eye, and it didn't allow for minute-by-minute scheduling, only 5-minute interval scheduling.
What do you dislike about the product?
I wish the reporting had more visually-appealing data visualization, such as bar charts or pie charts, for more of its analytics instead of just black and white tables with words and numbers. There are one or two line graph options, but it's limited to only a couple of analytics. It's nicer for our funders to see quick, clear colorful charts as opposed to tables with numbers.
The tagging feature for Twitter and LinkedIn is also not the strongest i.e. on LinkedIn, you can only tag other Companies, not any individuals, and for Twitter, you really have to know the full Twitter handle because the dropdown autofill feature is close to useless compared to doing it on Tweetdeck or natively on Twitter. I am guessing this is a limitation that exists across other social media management platforms though and is likely not the fault of Sprout Social specifically.
It would also be nice to have unlimited Tags (10,000 is a lot, but we're a large organization and I fear we will hit that quota in a year or so and have to do painstaking cutting). I believe Oktopost has unlimited tags. It's also a bit painstaking to create new tags and make sure each different Group in your Sprout Social account has access to them.
I also think it's pretty expensive to have multiple users, which is limiting for our large organization and teams.
The tagging feature for Twitter and LinkedIn is also not the strongest i.e. on LinkedIn, you can only tag other Companies, not any individuals, and for Twitter, you really have to know the full Twitter handle because the dropdown autofill feature is close to useless compared to doing it on Tweetdeck or natively on Twitter. I am guessing this is a limitation that exists across other social media management platforms though and is likely not the fault of Sprout Social specifically.
It would also be nice to have unlimited Tags (10,000 is a lot, but we're a large organization and I fear we will hit that quota in a year or so and have to do painstaking cutting). I believe Oktopost has unlimited tags. It's also a bit painstaking to create new tags and make sure each different Group in your Sprout Social account has access to them.
I also think it's pretty expensive to have multiple users, which is limiting for our large organization and teams.
What problems is the product solving and how is that benefiting you?
As a large organization, it was very difficult to know who was publishing what and when and it was hard to coordinate messaging. Now, we have a way to globally see what's going on, while still schedule/publish content to social media, but we can still segment out our own team's work if we need to.
Good scheduling tool, with useful analytics and content management features
What do you like best about the product?
Being able to schedule and manage content
What do you dislike about the product?
Not being able to tag people on LinkedIn
What problems is the product solving and how is that benefiting you?
Scheduling in one central tool. Aggregating organic and paid performance
Great customer service
What do you like best about the product?
I like the app and the ease of scheduling posts. Customer service is phenomenal, as are training sessions.
What do you dislike about the product?
The cost is pretty high, but worth it if you're a large enough business that you can afford it.
What problems is the product solving and how is that benefiting you?
Sprout is helping me monitor my social posts, interactions and impressions in an easy-to-use way.
Sprout Social is Convenient To Use
What do you like best about the product?
We have the option to create a view and select specific sources, message types, or tags.
What do you dislike about the product?
It gets slow sometimes, especially when you don't refresh it.
What problems is the product solving and how is that benefiting you?
It helps us organize our message types through the "tags". For example, if a customer wants to cancel, all messages about cancellation will come out in one view.
Powerful, dedicated tool
What do you like best about the product?
Sprout Social is great because it is a no-compromise solution. Some of the built-in tools are good on various platforms, but they fall short of having everything that we want or need. Sprout has all of the bells and whistles in a single tool that allows us to focus our mobile efforts.
What do you dislike about the product?
As is the case with many exhaustive, dedicated tools, navigation and user-friendliness can be a struggle. IT support is often necessary to help with training and enablement.
What problems is the product solving and how is that benefiting you?
It is allowing increased control over our social behavior and providing more detailed reporting on the engagements we experience on various campaigns. These two things together have dramatically increased how organized our social efforts are.
A nice platform
What do you like best about the product?
Being able to coordinate campaigns in one view.
What do you dislike about the product?
I have no dislikes at this point. No complaints.
What problems is the product solving and how is that benefiting you?
Scheduling posts.
Versatile & user-friendly for social teams
What do you like best about the product?
The Smart Inbox makes it easy to collaborate on community management, especially since my colleagues are all on different time zones. The post performance reports are also useful for quickly getting insights in a visually-presentable way that we can share out with the wider team. The spike alerts have been useful for tracking viral moments or crisis comms. The customer service has been first class and is probably the top reason I come back to Sprout time and time again, 5 years and counting.
What do you dislike about the product?
I wish their listening capabilities were more powerful, but they're still pretty good with the basic package. I would love to see them incorporate more brand metrics and reputation management features. No social tool is perfect, but Sprout seems to check the most boxes for me.
What problems is the product solving and how is that benefiting you?
- Cross-team collaboration
- Reporting & analysis
- Community management
- Social listening
- Sentiment reports
- Very thoughtful & responsive client managers and support team
- Reporting & analysis
- Community management
- Social listening
- Sentiment reports
- Very thoughtful & responsive client managers and support team
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