Sprout Social
Sprout SocialExternal reviews
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I'm a fan of Sprout with very few reservations.
What do you like best about the product?
I like Sprout. It is one of the best tools I've used in the almost 8 years I've been managing social media marketing for different clients, agencies, and organizations. Using it is straightforward and has most of the functionality.
What do you dislike about the product?
My biggest complaint is that I am unable to do analytics for year over year reviews. The limited time going back is frustrating.
What problems is the product solving and how is that benefiting you?
Our workflows for approvals save my rear constantly. We are able to seamlessly edit and get approved from multiple people in different areas without much trouble.
Recommendations to others considering the product:
If you're looking for a tool that can help you complete almost all of your social media management tasks in one place Sprout is the right place for you.
great for reporting and future posts
What do you like best about the product?
Facebook reports are great and we have really enjoyed the ability to future post.
What do you dislike about the product?
Has a lot of features we pay for that we do not use.
What problems is the product solving and how is that benefiting you?
Tracking of competitors and keywords.
Makes Social A Breeze
What do you like best about the product?
I love the ease of duplicating posts across channels. I love seeing the calendar of the posts laid out making it easy for my clients to review.
What do you dislike about the product?
I wish exporting the calendar could be at a weeks time with the full post. I wish reporting could be duplicated across accounts.
What problems is the product solving and how is that benefiting you?
Being able to schedule my posts for my clients with ease.
Reliable and Insightful Social Media Management Platform
What do you like best about the product?
It comes down to the ease of previewing your posts and scheduling content as needed (i.e., frequency, urgency, category, etc.) onto your social media platforms.
What do you dislike about the product?
We're in an older grandfathered plan, so there are limitations to knowing what is being said in the market place and organizing content by categories.
What problems is the product solving and how is that benefiting you?
The biggest is scheduling content as we need it to go live. With different compliance updates and regulations, the platform allows for a blast on all channels with a preview to see the post, if it is too long, etc.
Recommendations to others considering the product:
Schedule an intro call and establish your social media objectives. From there, make sure that Sprout has those at the top of mind and how they can be addressed through a live demo of the platform. Be open and ready to discuss!
Great Tool To Streamline Publishing, Community Management and Reporting
What do you like best about the product?
Community management and reporting. These two features have saved our team a ton of time!
What do you dislike about the product?
Not able to schedule posts on Glassdoor.
What problems is the product solving and how is that benefiting you?
Streamlining reporting has been a huge win for our team.
Recommendations to others considering the product:
This is one of the most robust social media management tools on the market with excellent customer service. My team is very happy we chose Sprout Social!
Higher ed and Sprout Social
What do you like best about the product?
The easy reporting tools that keep getting better are the most impressive and used feature for my department.
What do you dislike about the product?
Messages and monitoring or keywords/geo/hashtags is clunky and could be better for higher ed purposes. Messages is pretty difficult to get how we'd like it because we offer so many programs we'd need to track a lot of keywords, phrases and locations.
What problems is the product solving and how is that benefiting you?
Tracking of campaigns has been much easier with Sprout Social than Hootsuite (what was used before), we're able to see more impactful data now than ever before and inform future campaigns.
Recommendations to others considering the product:
Make sure to talk to a rep on the phone and get a walkthrough, also join a webinar. They're very helpful and easy to talk to and willing and eager to help users get started right.
Great product to streamline your social media efforts.
What do you like best about the product?
Reposting, Scheduling and previewing are fantastic. Being able to work ahead with scheduling, preview what it will look like on the native platform, and to repost content from followers either immediately or on a schedule allow for a huge amount of flexibility.
What do you dislike about the product?
I'd really like for there to be bulk scheduling built-in at all levels. This seems like a basic feature.
What problems is the product solving and how is that benefiting you?
Taking a task that could take up hours of my day every day and compressing it into a single channel or a single day to program out weeks of content has been amazing. It is allowing one person to do the job of a team.
Great service, needs fixes for Instagram
What do you like best about the product?
Scheduling, tracking, and reporting on posts is seamless and easy to use. Also, very easy to train others on how to use. The interface is extremely friendly and reports are designed in a way that needs very little adjustment before presenting to clients. Customizations for posting content (i.e. tags, location etc) are also very easy to use. Bonus points for having an 'individual' mode that is free for people who use Sprout while at work.
What do you dislike about the product?
I would like to see a more robust system for Instagram. Currently posting to IG is a bit buggy when our account has more than one user, I believe this problem is something on the back end regarding account security. Using this for an individual is fine, but if an agency has multiple users, this can be a problem.
What problems is the product solving and how is that benefiting you?
Being able to schedule posts across a calendar and then adjust that calendar based on tracking and reporting is easy to use and presented in a way that clients easily understand. We work with clients that change their social media strategy often, and Sprout allows us to be nimble when those requests come in. Furthermore, our clients have their own reporting, but the data we receive from Sprout is a great way to cross-check the learning they have.
Recommendations to others considering the product:
Excellent service for managing Facebook and Twitter accounts. Would recommend for both agencies handling multiple accounts, as well as individual users who are running small businesses. This service is easy to learn, so training new employees/social media managers will be seamless.
Have loved my Sprout experience
What do you like best about the product?
It is very user-friendly, support staff is helpful and a very intuitive program.
What do you dislike about the product?
I wish there were more listening tools available.
What problems is the product solving and how is that benefiting you?
Sprout has helped in scheduling and analyzing results for our clients' social media needs.
Recommendations to others considering the product:
Consider Sprout and all of the tools they have to offer. Work with their team if there is anything you would like adjusted, they are receptive to feedback.
Helpful, but still wanting more functionality
What do you like best about the product?
How easy Sprout makes it for me to schedule our content calendar and plan content months ahead across all channels and using multiple types of media. Additionally, the Instagram business analytics are pretty strong (would love some more capabilities but I know that is API contingent), for example, tracking saves on posts and follower growth is very useful.
What do you dislike about the product?
I would like more clarity around how data is pulled and how metric terms are defined in Sprout -- especially when you find discrepancies between Sprout and native analytics on the platform (e.g. Instagram). The definitions provided are too vague. Furthermore, there are some UX/UI issues that I've encountered as a user, which I think could easily be solved to make the experience of using Sprout more intuitive. Additionally, Sprout has not been a successful tool for identifying mentions of our company from blog posts, I was under the impression that this was possible. Finally, I would love to know the road map for enhanced Instagram tracking, especially any developments for Stories (I understand this is API dependent).
What problems is the product solving and how is that benefiting you?
Managing social posts across all channels from two company accounts, social listening and analytics. We have seen the greatest benefit from the scheduling tool in Sprout to populate our social media channels with evergreen content. I am still diving into how best to leverage the listening tool, however, would love more control as a user.
Recommendations to others considering the product:
Really solid tool for high-level listening and platform management (ie. scheduling). Has some tracking functionalities that would be great if they weren't so manual (ie. tagging posts) and still wanting for broad social media platform analytics (e.g. very Twitter heavy), but I know that that is API dependent.
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