Sprout Social
Sprout SocialExternal reviews
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Sprout Social — Put your social media management under one umbrella
What do you like best about the product?
I like the ability to manage multiple client accounts and generate great reports to send to our clients.
What do you dislike about the product?
Sometime it is difficult to schedule certain types of content (large images, videos, multiple image posts). Also, scheduling to Facebook is a bit more nuanced than Sprout offers at this time (populating links, etc.)
What problems is the product solving and how is that benefiting you?
A centralized place to host all social interaction. Also, we love being able to monitor social media for keywords being used when our specific tags are not being mentioned.
Recommendations to others considering the product:
This is a great software and helpful if you're looking to aggregate all of your social media marketing to one place.
Making social media management easy
What do you like best about the product?
The interface is intuitive and user-friendly. I especially like the visually-oriented reports it generates where I can quickly grasp which posts are the top performers and what our audience breakdown looks like.
What do you dislike about the product?
Things I dislike relate to not having features available in my price tier or features that were taken away due to an API change. So there's nothing I inherently dislike about Sprout Social.
What problems is the product solving and how is that benefiting you?
It has made social listening much more efficient. I like being able to manage all my accounts in one place and being able to compare them.
Difficult at first, but quickly got used to the platform and it's become second nature.
What do you like best about the product?
I like being able to schedule my social media posts and see all of my posts laid out on a calendar. It is easy to edit the posts and change the time/day if I need to move things around. The most engaging time to post according to sprout is a very cool feature.
What do you dislike about the product?
I don't like that you can't add a video and a picture into one post on sprout social. Although there is a feature to add the first comment, that feature disappears when I assign a publisher. It would be helpful to have that feature still available.
What problems is the product solving and how is that benefiting you?
Sometimes my scheduled post will send but an error happens and I get a notification in the email. Then the post is no longer visible on the calendar or in my notifications and I'll have to write it out again. The most engaging time to post according to sprout has been beneficial to me.
Recommendations to others considering the product:
It's a great platform to use for starting businesses or businesses that are still new to social media. It's great to use if you have multiple people managing a social media page because you can add more people to the account. Although you can schedule posts directly from the social media platforms, sprout social allows you to see everything laid out on a calendar and reminds you when it's time to post.
Great for reporting and scheduling
What do you like best about the product?
Sprout gives us great reporting options with a user-friendly interface. Love the scheduling tools as well.
What do you dislike about the product?
It would be nice to customize the comparison dates within the reports (i.e. change between month over month, year over year, etc.). We would also like the option to preview the Instagram grid on desktop.
What problems is the product solving and how is that benefiting you?
Sprout minimizes time spent putting together reports and allows us to schedule all our social content from one central platform.
Recommendations to others considering the product:
Great tool
A Great Drafting, Scheduling, Calendar and Response Tool
What do you like best about the product?
Love the ability to schedule out our social calendar for the week(s) ahead, have multiple team members draft posts for review and posting later, post to all of our social accounts in one place, and handle reactive social (customer complaints) in one place.
What do you dislike about the product?
Better integration with Salesforce (specifically the feedback section) for our brand awareness and customer complaints. More training and hands on guidance from account rep on things like the new social listening tool would be nice.
What problems is the product solving and how is that benefiting you?
Near real-time response across teams to customer complaints. Better ability to plan our social calendar.
Recommendations to others considering the product:
Great tool that can easily handle social monitoring and scheduling across multiple team members.
Great way to stay organized
What do you like best about the product?
The social calendar aspect and UI are clean and intuitive. Users from other content planning models feel at home instantly.
What do you dislike about the product?
Things feel too segmented. Having a look at how past posts did alongside how future posts are doing might help in faster pivoting or adaptation of content strategies.
What problems is the product solving and how is that benefiting you?
Solving campaign level planning and time lost due to big amounts of content coming out of the pipeline. Double this with being able to listen in and catch trends as they come and go is also a key aspect in being able to always stay true to the built audience while also cultivating a new one
Recommendations to others considering the product:
Great all around tool for those who are looking to get things organized while being able to look up insightful metrics pertaining to competition, trends and deep audience analysis. Many of the tools do seem segmented from each other in terms of reporting / measuring to posting and scheduling, but the adjustment isn't offputting and allows a user to really dial in on the tasks at hand.
Nice platform with some weaknesses
What do you like best about the product?
Easy to schedule several platforms at once, over a long period of time. Reports are quick and easy to personalize. The platform is user-friendly, with some exceptions.
What do you dislike about the product?
The phone application and the inability to schedule IG multiple images/stories is a major issue. I handle scheduling for several accounts and I would need to log in to their accounts on my phone to post something that I had already scheduled. This is a waste of time, energy and opens the door to errors and incorrect posting. This needs to be addressed and made possible via the standard platform. No YouTube.
What problems is the product solving and how is that benefiting you?
Programming social media for several companies a month in advance and being able to see the calendar for all is helpful. The reports are quick and easy to read.
Recommendations to others considering the product:
Do not use this if you plan on doing YouTube, Instagram stories or posting several images at once.
Best Social Scheduling Solution So Far
What do you like best about the product?
The dashboard is extremely easy to use. It is laid out in a manner that keeps everything organized so we can work quickly.
What do you dislike about the product?
We have had numerous occasions in which we have changed the image on our Facebook posts and then the default image ends up getting posted. This has been frustrating when we have shared "best of" articles and one of our competitors ends up being the default image in the post. We then have to quickly delete the post and manually resubmit.
What problems is the product solving and how is that benefiting you?
Sprout dramatically decreases the time to post to our social media accounts. It's our one stop shop for Instagram, Facebook, and Twitter.
Easy To Use Platform!
What do you like best about the product?
My favorite parts of sprout are the analytics and listening tools. It makes it very easy for us to see what's going on on all of our pages and interact or assist patrons when needed. Not only does our marketing department utilize sprout, our customer service does as well and it's easy to give everyone the right permissions for them to best do their job.
What do you dislike about the product?
Though the platform is very user friendly, it's not very friendly to those with multiple pages (we have 50+) since we're a large retailer with multiple stores. For example, when setting up a post, I have to hand select all 50+ facebook pages 1 at a time instead of being able to select them all at once. It's little things like this that still make managing all of this very cumbersome for someone with more than 5 pages. Also, it would be great to be able to segment pages into groups. For example, we have a lot of stores in Ohio with their own pages. It would be great if I could set up a group for just those stores, so we have have an event going on, I can market it just to them. Trying to fish them out 1 at a time is a pain!
What problems is the product solving and how is that benefiting you?
I think the greatest problem solved for us is in the customer service department. We're on so many different platforms, it was difficult for us to keep up with questions and comments. Now between Sprout platform and YEXT, we can manage everything coming in more efficiently. Where as in the past, someone would ask a question and it would never be answered or it would be weeks before it even seen.
Recommendations to others considering the product:
Hire a team to use this platform. It does make it easier if you are 1 person, but you miss out on a lot unless you're spending your whole day working with this platform. There are A LOT of features to take advantage of!
Great tool for social media marketers and marketing teams
What do you like best about the product?
What I love most about sprout is the robust reporting feature - it helps me get a quick overview of what is working and what is not working, our overall numbers and insights on hashtags and competitors. The prescheduling tool (publisher) is a Godsend for us since we have 10 accounts to manage!
What do you dislike about the product?
I wish I could post carousel and stories from the desktop version.
What problems is the product solving and how is that benefiting you?
With optimized time (Sprout Smart Queue) it takes the guesswork and time out of having to figure out when we should be posting and where. I have very limited bandwidth here and numerous accounts, the more that I can automate and systematize the more I can get done. We used to use 3 separate tools - one for twitter, one for Instagram and one for reports - consolidating into Sprout has streamlined out content scheduling process!
Recommendations to others considering the product:
It is an investment compared some of the other tools out there but I promise you nothing has more robust metrics than Sprout.
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