Sprout Social
Sprout SocialExternal reviews
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Keeps everything in one place
What do you like best about the product?
Having insights into the entire social calendar, traceability of who posted what.
What do you dislike about the product?
Some challenges and limitations with the platform's workflow. However, they offer excellent support and are receptive to feedback.
What problems is the product solving and how is that benefiting you?
Collaborative social media management for our clients. Streamline toolsets and maintain better control over who does what.
Recommendations to others considering the product:
Take advantage of asking questions, watching webinars, getting certified.
Managing a social calendar in Sprout Social
What do you like best about the product?
I like that it allows you to schedule social posts in advance and tag posts to whatever campaign they belong to.
What do you dislike about the product?
I dislike that there is no metrics for posts that are tagged that other people send. I also wish there was a way that I didnt need to manually tag all the posts.
What problems is the product solving and how is that benefiting you?
We are using sprout social to promote our content. It helps me organize the different campaigns that are going on and allows me to schedule things ahead of time.
Outsource social media marketing performance analysis to Sprout Social
What do you like best about the product?
I love the PDF reports that I can download and send to individual clients! I send monthly reports for each social media channel an individual client is on, and it only takes a few minutes.
What do you dislike about the product?
Sprout Social algorithms seem to calculate data differently than that actual social media platforms so the numbers aren't apples to apples. I tested accuracy multiple times by comparing the same metric for the same time period and received different results. Also, sometimes variables such as engagement look WAY too high to be accurate and I haven't been able to pinpoint the reason.
What problems is the product solving and how is that benefiting you?
The PDF performance report by channel saves me a ton of time since I used to create them manually by downloading anyaltics data directly from Facebook, Twitter, etc. and then creating my own reports. My clients appreciate how quickly they receive the information, and the data informs social media strategy and content for the new month.
Recommendations to others considering the product:
If you're a small marketing agency who works with other small businesses, Sprout Social is a great tool for tracking and reporting on their social media performance. It's been about a year since I compared, but when I was researching social media management software, Sprout Social offered the best mix of features and affordability. Previously I looked at Hootsuite, Buffer, Social Report,, Socialbakers, and Agora Pulse.
Great platform to focus and boost posts
What do you like best about the product?
The use of call to actions in the content that engages user to respond to posts.
What do you dislike about the product?
Better targeting would make the product more useful to reaching audience
What problems is the product solving and how is that benefiting you?
Having new and fresh content that can be used across various facebook pages accross organization
Excellent for community management
What do you like best about the product?
The ability to track comments is really great. This allows us to track all of our ad comments and respond in a timely manner, thus increasing our ROI.
What do you dislike about the product?
The impossibility to schedule multi-lingual posts.
What problems is the product solving and how is that benefiting you?
It's awesome for community management, responding to ads, etc.
Collaborative Social Management and Impression Tracking
What do you like best about the product?
Sprout is a fantastic all-in-one tool for running various campaigns simultaneously. Because several members of my time end up editing and checking one another's work, Sprout makes this incredibly easy via its scheduling mechanism. The platform also makes it easy for us to get a sense of where most of our impressions come from (Twitter, in our case) and let's us look at how are closest competitors are faring on all the major social platforms.
What do you dislike about the product?
Certain elements of the GUI can be a little difficult to keep track of -- there's a LOT going on, and occasionally I find myself forgetting where to find tools. Even after ample experience with the platform, this still happens at least once or twice a week. This is partially due to the fact that there is simply a lot to do on Sprout, but I think nesting some of the analytics menus under broader categories (e.g., everything Twitter, everything Facebook, etc) might make the interface more intuitive.
What problems is the product solving and how is that benefiting you?
Sprout really powers how we approach social media - before we started using managed software, most of our social was simply guesswork. With Sprout, we get great data on how our posts are performing in both an objective sense and relative to our competitors. Sprout is especially useful for managing the Twitter accounts of several of our staff, particularly when at major events or conferences. With Sprout, we've seen major improvement in a number of our key publishing metrics.
Recommendations to others considering the product:
If you're a small-ish startup like us that's looking to have an outsize impression on social media, Sprout is a great way to maximize return on the time you're putting into social. We've seen a huge uptick in overall impressions since we started integrating Sprout with our leadership teams' accounts, and it's a good way to make sure the many diverse voices within your organization are getting their names out into the ether.
Overall great experience.
What do you like best about the product?
We rely on this tool almost entirely for mass posting and for inbox management which are box great tools and easy to use. The customer service is also great about following up.
What do you dislike about the product?
You need to approve each user to have access to each profile. When you have 200+ profiles this becomes time consuming. There is also no integration with ad creation in Facebook so you can only post, not boost or promote directly from the platform.
What problems is the product solving and how is that benefiting you?
Mass posting ads, incoming comments, messages, etc. We have improved customer service and better time management with regards to campaign set up.
Recommendations to others considering the product:
Explore and test beforehand. Many tools are not useful to us, yet we still pay for them.
Excellent Social Media Reaching Platform
What do you like best about the product?
The ease of sending the same post to multiple social media platforms and customizing the links and content to each specific platform.
What do you dislike about the product?
The admin/user interaction is frustrating and I would have to submit posts for approval and that would take a long time with my boss.
What problems is the product solving and how is that benefiting you?
The integration of twitter and Instagram posts with Facebook as well have been issues in the past with updating each platform one at a time and that has been hard, but with Sprout it is easier and faster.
Easy to use, track tasks and respond to consumers
What do you like best about the product?
No more multiple tabs to monitor and respond to consumers of our products. The ability to assign tasks internally to our team for escalations and additional support is crucial to our business and a huge time saver.
What do you dislike about the product?
The fact that if you want all elements of the system (additional reporting, insights, etc) this becomes too cost prohibitive.
What problems is the product solving and how is that benefiting you?
Ability to assign tasks to different team members and respond to consumers on multiple platforms with one login. No more switching from screen to screen looking at all of our social platforms.
Sprout Works Well for Many Aspects of Social Media Management
What do you like best about the product?
I like the ease of assigning team members with tasks and scheduling content to multiple platforms. Reporting is also a great resource for quick insights and metrics. I really like pulling and exporting scheduled posts in an easy-to-see format. It's also fantastic for making quick work of editing photos and even comes with some standard filters, but i rarely use those as they don't tend to make photos looks any better.
What do you dislike about the product?
Managing messages could be a little more intuitive and robust, if the look and feel could match closer to native. Wish we could post to IG without a mobile to do so, but that's an API issue with IG. I really want more flexible reports so I can add or remove data points. Really would like to monitor messages in columns and not a feed.
What problems is the product solving and how is that benefiting you?
I'm managing, publishing, and monitoring multiple accounts and Sprout does really well with doing this. It's all about having almost everything under one roof.
Recommendations to others considering the product:
Sprout is a great platform, it does come with a learning curve, so take the time to really dive in and go through some training so you can get the most out of it.
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