Sprout Social
Sprout SocialExternal reviews
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Effortless Collaboration and User-Friendly Interface for Reliable Publishing and Reporting
What do you like best about the product?
Collaborating in Sprout Social, especially when it comes to approvals, edits, and comments, is more straightforward than with any other tool I’ve used. I also really appreciate how user-friendly the interface is, both for publishing content and for generating reports.
What do you dislike about the product?
It's hard to find a real downside to using Sprout Social. While I believe some other tools may be quicker to integrate with new social media channels, Sprout Social consistently does an excellent job of releasing integrations once they are fully ready and able to meet users' expectations. The only other thing is that it can be annoying to reconnect your social media channels so frequently when you have lots of posts that need to go out.
What problems is the product solving and how is that benefiting you?
Sprout Social has simplified the process of editing, reviewing, and approving posts for me across different products and platforms. It also allows me to more easily track how those posts are performing. I enjoy the listening tools as well and being able to find trends quickly.
Convenient Multi-Account Scheduling, But Pricey and Lacks Reel Sound Support
What do you like best about the product?
One feature I appreciate is the ability to link multiple accounts on Sprout for scheduling. This makes managing different profiles much more convenient.
What do you dislike about the product?
The monthly cost of $430 feels quite high. Additionally, I’m disappointed that I can’t schedule reels with trending sounds—I still have to handle that manually within Instagram.
What problems is the product solving and how is that benefiting you?
Managing several brands, each with its own social media profiles, can be challenging, so I find it extremely useful to have everything consolidated in one platform where I can schedule content in advance. I also appreciate the ability to generate reports for all the brands from the same place.
Effortless Social Sharing
What do you like best about the product?
Makes it easy to share on social for multiple brands
What do you dislike about the product?
I wish it would shorten URLs indefinitely but we only get a certain amount per month.
What problems is the product solving and how is that benefiting you?
Easy posting and reporting on engagement
Game changing for small business managing multiple profiles.
What do you like best about the product?
The publishing calendar, posting at multiple locations easily, and the smart inbox! The program was really easy to learn, and while I do not use the team features, they would be easy to teach others as our department grows. Customer support and the onboarding process was great. I love being able to schedule things out really far in advance for a base line, and then add more posts as I want to.
What do you dislike about the product?
I've had trouble with it automatically adding new profiles I create, even with changed settings and I have to manually add them - which is easy on Sprout but sometime a pain with Meta, etc.
What problems is the product solving and how is that benefiting you?
No longer having to log into multiple profiles for multiple businesses to manage each of their social profiles. Stream lined my process and saved me about 15 hours per week of work so I can concentrate on other areas of my department.
Effortless Social Media Management with AI Assistance
What do you like best about the product?
I have been using Sprout Social for about a year predominantly for handling customer concerns via social media. I find it very beneficial because it aids me significantly in navigating tools to efficiently address customer queries and check their status updates. The setup process was very straightforward and easy, which was a great start for me. One of the specific features I admire is the AI navigation tool; it helps me construct sentences and correct grammatical errors, which enhances my communication. Another AI feature, AI AutoRight, is particularly useful as it allows me to take simple sentences and extend them or professionalize them effortlessly. I also appreciate how it integrates seamlessly with Salesforce, which further simplifies answering customer queries. Overall, it is not complicated unlike other tools I have used, which are often cumbersome. These features combined make Sprout Social an extraordinary tool for my work in social media customer service.
What do you dislike about the product?
I find the interface of Sprout Social to be a bit dry and outdated. Given that it's 2025, I believe there should be improvements to make it more modern and visually appealing.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to navigate tools for answering customer queries and checking status updates easily, especially during my starting days. The AI tool helps me construct sentences, correct grammar, and improve professional communication.
Comprehensive data analysis and insights
What do you like best about the product?
I love the depth of information we have access to - whether it's review data across multiple locations, content performance data, or the ability to have our team in the loop on all elements of our content. It really is a one-stop-shop platform for our team.
What do you dislike about the product?
There are elements of Sprout we don't use or apply to our business, so often times the dashboard and system can feel clunky.
What problems is the product solving and how is that benefiting you?
Streamlining access to see reviews across multiple locations, content drafting and publishing across our team and social content analytics.
Reports and insights are excellent, but the listening can be confusing at the beginning.
What do you like best about the product?
The insights it provides you. The ease of the reports. The ease of scheduling content since I use 15 accounts at the same time. It integrates very well with the APIs we connect with for the use of our CRM, which in this case is Salesforce.
What do you dislike about the product?
I find the topic of listening a bit difficult, I think it's somewhat confusing. Obviously, once you know how to apply it, it becomes easy, but not at the beginning.
What problems is the product solving and how is that benefiting you?
The management time is minimal, it saves me quite a bit of time on basic social media administration operations.
Simplifies Social Media Management for Customer Support
What do you like best about the product?
I use Sprout Social for monitoring and replying to posts and comments on social media platforms. I really appreciate having all my brands and platforms in one place, which is incredibly convenient. I like the ease of use that Sprout Social offers, as it comes with very little limitations. I find the Use Cases particularly useful as they aid in customer support by ensuring no complaints or inquiries get missed, allowing me to be proactive rather than reactive.
What do you dislike about the product?
I don't like the small limitations, like not being able to like Instagram posts or reshare stories.
What problems is the product solving and how is that benefiting you?
Sprout Social brings all brands and platforms in one place, helps record volumes, and addresses Customer Service issues. It ensures no complaints are missed, making me proactive rather than reactive.
Easy Scheduling, But Limited Facebook Page Integration
What do you like best about the product?
The scheduling tool is very easy and timesaving to use
What do you dislike about the product?
I wish you could add other facebook pages that werent connected to your main account like we have a factory store page that needs to be connected but it wont let me.
What problems is the product solving and how is that benefiting you?
Its making it easier to get analytics and also posting bulk content to make it easier to do other work related tasks for my job.
Social Media Manager
What do you like best about the product?
All the different analytics that are tracked as well as the very user friendly ability to navigate and post from
What do you dislike about the product?
That there’s no story analytics tracked.
What problems is the product solving and how is that benefiting you?
The ability to track impressions and enagagement rates for each of our sponsors and the ability to mass post extremely quick.
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