Sprout Social
Sprout SocialExternal reviews
6,235 reviews
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Convenient Multi-Account Scheduling, But Pricey and Lacks Reel Sound Support
What do you like best about the product?
One feature I appreciate is the ability to link multiple accounts on Sprout for scheduling. This makes managing different profiles much more convenient.
What do you dislike about the product?
The monthly cost of $430 feels quite high. Additionally, I’m disappointed that I can’t schedule reels with trending sounds—I still have to handle that manually within Instagram.
What problems is the product solving and how is that benefiting you?
Managing several brands, each with its own social media profiles, can be challenging, so I find it extremely useful to have everything consolidated in one platform where I can schedule content in advance. I also appreciate the ability to generate reports for all the brands from the same place.
Effortless Social Sharing
What do you like best about the product?
Makes it easy to share on social for multiple brands
What do you dislike about the product?
I wish it would shorten URLs indefinitely but we only get a certain amount per month.
What problems is the product solving and how is that benefiting you?
Easy posting and reporting on engagement
Game changing for small business managing multiple profiles.
What do you like best about the product?
The publishing calendar, posting at multiple locations easily, and the smart inbox! The program was really easy to learn, and while I do not use the team features, they would be easy to teach others as our department grows. Customer support and the onboarding process was great. I love being able to schedule things out really far in advance for a base line, and then add more posts as I want to.
What do you dislike about the product?
I've had trouble with it automatically adding new profiles I create, even with changed settings and I have to manually add them - which is easy on Sprout but sometime a pain with Meta, etc.
What problems is the product solving and how is that benefiting you?
No longer having to log into multiple profiles for multiple businesses to manage each of their social profiles. Stream lined my process and saved me about 15 hours per week of work so I can concentrate on other areas of my department.
Effortless Social Media Management with AI Assistance
What do you like best about the product?
I have been using Sprout Social for about a year predominantly for handling customer concerns via social media. I find it very beneficial because it aids me significantly in navigating tools to efficiently address customer queries and check their status updates. The setup process was very straightforward and easy, which was a great start for me. One of the specific features I admire is the AI navigation tool; it helps me construct sentences and correct grammatical errors, which enhances my communication. Another AI feature, AI AutoRight, is particularly useful as it allows me to take simple sentences and extend them or professionalize them effortlessly. I also appreciate how it integrates seamlessly with Salesforce, which further simplifies answering customer queries. Overall, it is not complicated unlike other tools I have used, which are often cumbersome. These features combined make Sprout Social an extraordinary tool for my work in social media customer service.
What do you dislike about the product?
I find the interface of Sprout Social to be a bit dry and outdated. Given that it's 2025, I believe there should be improvements to make it more modern and visually appealing.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to navigate tools for answering customer queries and checking status updates easily, especially during my starting days. The AI tool helps me construct sentences, correct grammar, and improve professional communication.
Comprehensive data analysis and insights
What do you like best about the product?
I love the depth of information we have access to - whether it's review data across multiple locations, content performance data, or the ability to have our team in the loop on all elements of our content. It really is a one-stop-shop platform for our team.
What do you dislike about the product?
There are elements of Sprout we don't use or apply to our business, so often times the dashboard and system can feel clunky.
What problems is the product solving and how is that benefiting you?
Streamlining access to see reviews across multiple locations, content drafting and publishing across our team and social content analytics.
Efficient Social Management with Minor Navigation Hiccups
What do you like best about the product?
I use Sprout Social for managing our client's social media pages. I appreciate being able to have all profiles in one place, which really simplifies things for me. The Smart Inbox and case management features are very beneficial. Having all platforms in one feed is really useful, and case management allows me to streamline our customer service process. The initial setup of Sprout Social was very easy.
What do you dislike about the product?
The new layout after the recent update has made locating certain places more difficult. I find switching between folders slower and identifying which folders I'm in more time-consuming.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to manage all social media profiles in one place. The Smart Inbox and case management streamline customer service, which is very beneficial.
Easy Scheduling, But Limited Facebook Page Integration
What do you like best about the product?
The scheduling tool is very easy and timesaving to use
What do you dislike about the product?
I wish you could add other facebook pages that werent connected to your main account like we have a factory store page that needs to be connected but it wont let me.
What problems is the product solving and how is that benefiting you?
Its making it easier to get analytics and also posting bulk content to make it easier to do other work related tasks for my job.
Social Media Manager
What do you like best about the product?
All the different analytics that are tracked as well as the very user friendly ability to navigate and post from
What do you dislike about the product?
That there’s no story analytics tracked.
What problems is the product solving and how is that benefiting you?
The ability to track impressions and enagagement rates for each of our sponsors and the ability to mass post extremely quick.
Easy Approvals and Reporting, But Needs Faster Feature Updates
What do you like best about the product?
Easy approvals and reporting on the platform
What do you dislike about the product?
Glitches, innacurate numbers, slow implementation of capturing new social features ie. IG Reposts
What problems is the product solving and how is that benefiting you?
easily pulled reporting with tags, easy approvals with multiple external stakeholders, streamlining feedback from clients, quick links to reporting snapshots for the month or specific periods
Excellent Social Monitoring & Scheduling, But Reporting Needs Improvement
What do you like best about the product?
It is very helpful to aggregate social media mentions via the inbox feature, making real time monitoring possible. I also like the publishing function, I think it is a cleaner experience than some other interfaces and I love the ability to schedule posts for when our audience is most active.
What do you dislike about the product?
I don't love the reporting function. It doesn't feel super intuitive, despite taking the trainings offered by Sprout. I wish I could manually select certain posts, because sometimes we are looking to report about a specific series of posts that don't fall under one tag, or the tag itself is too broad. I totally acknowledge this could be a user error, but I don't pull reports very often, so using a tool that feels clunky can be challenging and I don't always have the time to sort through an entire training module to find one specific function I need.
What problems is the product solving and how is that benefiting you?
Because of the influx of messages our brand receives, it would be impossible to answer and attend to all issues across our platforms in a timely manner. It's very helpful to have a unified inbox where I can deal with issues and monitor mentions. It also makes scheduling content easy, by offering the best times to post based on our audience activity levels, which saves me time and guesswork.
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