Sprout Social
Sprout SocialExternal reviews
6,026 reviews
from
and
External reviews are not included in the AWS star rating for the product.
Sprout Social has helped The Baby Academy grow our social media following by 287% since adoption
What do you like best about the product?
A number of features. The ease of scheduling content, and picking a best time to post it across multiple profiles in different geographies. The power of the data from both of comepetition, but also our own content, to know what content drives shares vs what drives followers. And finally to be reactive to going viral, as Sprout gives us insight into real-time external upticks.
Getting started was super easy, as the customer support team had an onboarding call with us to ensure we knew how to use the tool and all its features.
We use Sprout Social Daily.
Getting started was super easy, as the customer support team had an onboarding call with us to ensure we knew how to use the tool and all its features.
We use Sprout Social Daily.
What do you dislike about the product?
Nothing. Sprout has been our go to platform as we've scaled over the last three years. The team have been wonderful to work with.
What problems is the product solving and how is that benefiting you?
Sprout enables us to post content across multiple social media profiles in the four countries we operate in. A key importance for us is being able to schedule our content ahead of time, so that there are now gaps in our content delivery. We are also able to leverage the advanced data to make decisions to grow our social profile, but also identify key figures to build relationships with.
Sprout is the best tool for my day to day planning and executing stategies on social media
What do you like best about the product?
The features and ease of use offers strategic resources.
What do you dislike about the product?
The programming tool for LinkedIn doesn't let you tag people precisely.
What problems is the product solving and how is that benefiting you?
the multiplatform management and analytics of different social media in one place.
Sprout makes it easy to schedule my posts quickly
What do you like best about the product?
Great way to schedule in batches quickly. I can schedule for my colleagues in minutes and not have to worry about it anymore. I think it's a great tool to use to publish on social media fast. I love scheduling on the recommended time to get more views when users are more active on socials.
What do you dislike about the product?
Sometimes, it does fail to post because there is an issue with IG, but that's not Sprout Social's fault in any way.
What problems is the product solving and how is that benefiting you?
It helps me to schedule proactively and effectively.
Sprout Social Saves Social Media Managers Sanity
What do you like best about the product?
The ease of use, and how it is tailored exactly to the needs of a social media team (whether that's a team of 1 or 10). From content scheduling and approvals to reporting and listening tools, Sprout really helps with workflow and overall eases our workload. We use it every single day!
What do you dislike about the product?
They have limitations based on APIs of certain social apps and there are some issues with Bitly link usage, but overall there is nothing to complain about.
What problems is the product solving and how is that benefiting you?
Sprout helps greatly with customer management and community building, content scheduling, and reporting. It saves us a ton of time, and also allows us to get a better/accurate feel of what our audience is saying about our brand and the industry at large.
Sprout has been incredibly effective in improving work flow efficiencies for my team.
What do you like best about the product?
Sprout Social excels at simplifying social media management through its seamless scheduling tools and robust cross-platform reporting. Its intuitive calendar interface makes it easy to plan, preview, and publish content across multiple channels from one place, while collaborative features keep teams aligned. On the analytics side, Sprout’s unified reporting pulls data from all connected platforms into clear, comprehensive reports—saving time and providing a holistic view of performance without the need to jump between apps.
What do you dislike about the product?
Sprout Social could significantly improve its platform by making key metrics more easily accessible within the user interface. Currently, finding performance data often requires navigating through multiple tabs or custom reports, which slows down quick insights. Streamlining analytics — for example, surfacing top-performing posts, engagement trends, and follower growth directly on the dashboard — would make the platform more intuitive and actionable. Simplified data visualization and customizable quick-view widgets could empower users to monitor performance at a glance and make faster, more informed content decisions.
What problems is the product solving and how is that benefiting you?
Sprout Social’s social listening tool is a powerful way to stay ahead of conversations that matter. It helps brands monitor keywords, hashtags, and sentiment across platforms, offering real-time insights into audience perceptions, trending topics, and competitor activity. By turning social chatter into actionable data, Sprout enables teams to spot opportunities, manage brand reputation, and inform strategy with a deeper understanding of what their audience truly cares about.
Best Social Media Management Platform - Hands Down
What do you like best about the product?
Our favorite feature has always been the sheer power and elegance of the platform's engagement and collaboration tools. As an agency that operates within Sprout all day, every day, these tools are absolutely indispensable for working at scale. When you're managing hundreds of client profiles across multiple networks, message volume quickly becomes unmanageable, but Sprout’s Smart Inbox makes handling that chaos feel effortless. Having a single, unified stream for all incoming DMs, mentions, and comments—complete with collision detection, real-time activity updates, and AI-powered sentiment analysis—means our team can provide prompt, personalized customer care across dozens of brands at an exceptional velocity. This streamlined workflow, combined with the Collaborative Content Calendar and customizable content approval processes, is what truly allows us to serve our clients efficiently without ever dropping the ball on a time-sensitive inquiry or crucial post.
What truly elevates Sprout Social beyond its competitors is its robust and presentation-ready analytics suite, which is non-negotiable for proving marketing ROI in the advertising world. We deeply value the functionality that allows us to organize our profiles into custom client groups and pull granular, cross-network performance reports that include both organic and paid social metrics in one place. This level of comprehensive, easy-to-digest data—which also includes competitive reports and Optimal Send Times—is why we’ve stuck with Sprout for over six years. Backed by fantastic customer support and the platform’s continuous innovation, the strategic insights we gain prove that the features deliver such indispensable value that the investment remains a fair and superior choice in the enterprise social management space.
What truly elevates Sprout Social beyond its competitors is its robust and presentation-ready analytics suite, which is non-negotiable for proving marketing ROI in the advertising world. We deeply value the functionality that allows us to organize our profiles into custom client groups and pull granular, cross-network performance reports that include both organic and paid social metrics in one place. This level of comprehensive, easy-to-digest data—which also includes competitive reports and Optimal Send Times—is why we’ve stuck with Sprout for over six years. Backed by fantastic customer support and the platform’s continuous innovation, the strategic insights we gain prove that the features deliver such indispensable value that the investment remains a fair and superior choice in the enterprise social management space.
What do you dislike about the product?
The primary challenge we encounter with Sprout Social isn't an issue with their platform itself, but rather a frustration inherent to operating in the social media management space: the volatility of the social networks themselves. It can be frustrating to see Sprout's functionality occasionally hindered or impeded when networks like Meta or X make abrupt changes to their APIs or data access policies without anticipating the impact on third-party providers such as Sprout. While Sprout's development team is exceptional in its speed to adapt and restore functionality, these external changes can temporarily disrupt key workflows, requiring our team to be flexible and resourceful until Sprout delivers a fix. This intermittent friction is the only true drawback to an otherwise flawless enterprise tool.
What problems is the product solving and how is that benefiting you?
The fundamental problem Sprout Social solves for our advertising agency is the challenge of efficiently managing complexity and scale. Managing hundreds client profiles across disparate social networks would be functionally impossible without a centralized platform, and Sprout effectively reduces this chaos by tackling three core challenges: team collaboration, message volume, and demonstrating value. By consolidating all social conversations and comments into the Smart Inbox, Sprout saves our team hundreds of hours of manual monitoring and ensures we never miss a critical client message, allowing us to maintain a reputation for rapid customer care. Furthermore, the ability to pull and deliver presentation-ready, cross-network reports that unify paid and organic data is crucial. This not only allows us to clearly prove the return on investment to our clients but also translates raw data into strategic insights that drive the future direction of their campaigns.
The best tool for reporting and scheduling content.
What do you like best about the product?
I am a social media manager working for a digital marketing agency based in South Africa, and Sprout has made my life so much easier, especially with its reporting tools and content scheduling features. My reports look clean and simple, and scheduling content has never been this easy. Shoutout to the team for introducing the feature where I can schedule for different platforms at the same time. Before, I had to schedule for Facebook first and then schedule for Instagram after because the post copy or creative would be different. Now I can do everything at once.
What do you dislike about the product?
The downside for me is that sometimes I use different browsers to access Sprout, and it always requires a code. This can be annoying when I want to do something quick and don't have access to my work email, where the code is sent.
What problems is the product solving and how is that benefiting you?
- The first thing is reporting. Sprout reports look so sleek, and they are easy to understand. Although it would be great if there were an AI that would explain what the data/numbers mean.
- Although I'm not directly involved with this, I find it very useful when it comes to Community Management. Especially the message tag feature, because at the end of the month, we are able to see which issues come up more frequently and we are able to solve them.
- Also, the content scheduling is super useful. I used to wish that Sprout would adopt the Meta Business Suite feature, which allows me to have different copy and creatives when scheduling one post without doing them separately. I'm glad Sprout introduced this.
- Although I'm not directly involved with this, I find it very useful when it comes to Community Management. Especially the message tag feature, because at the end of the month, we are able to see which issues come up more frequently and we are able to solve them.
- Also, the content scheduling is super useful. I used to wish that Sprout would adopt the Meta Business Suite feature, which allows me to have different copy and creatives when scheduling one post without doing them separately. I'm glad Sprout introduced this.
A must for Social Media Managers
What do you like best about the product?
I love how seamless Sprout makes it to cross-post across multiple platforms! The reporting tools are a weekly go-to for me—they make sharing metrics with my team effortless.
What do you dislike about the product?
I wish there were more updated features such as being able to add music onto a carousel post on Instagram. I also would love to be able to post to YouTube shorts.
What problems is the product solving and how is that benefiting you?
Sprout makes it easy to manage multiple accounts, track performance, and stay organized. The cross-posting, reporting tools, and Smart Inbox save me time and keep our social strategy running smoothly.
great way to manage socials
What do you like best about the product?
easy to manage multiple brands and platforms.
What do you dislike about the product?
the price is high considering it's a monthly subscription and i don't use all the features.
What problems is the product solving and how is that benefiting you?
solving logging into multiple accounts and scheduling posts
A Social Media Managers Best Friend
What do you like best about the product?
It's such a great tool for scheduling, reporting & social listening and I use it every day. It means we can service our clients in a well rounded way, using one tool. There is always such great support from the Sprout team if there are ever any issues, and there are lots of tutorials and trainings to get you up to speed with using the tool.
What do you dislike about the product?
Sometimes there can be inaccuracies with reporting, however the Sprout team are always on hand to help with this.
What problems is the product solving and how is that benefiting you?
We can do all of the above in one place, using one tool! It makes Social Media Management much smoother.
showing 521 - 530