Sprout Social
Sprout SocialExternal reviews
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15 years in SMM and this is my favorite partner and resource
What do you like best about the product?
Cross-solution functionality that gets stronger every year. It is truly a one-stop-shop for managing social media at scale. Additionally, my customer and client service experiences have always been top-notch. Sprout may not be the cheapest option out there, but it's certainly the best in the game.
What do you dislike about the product?
Cost per seat as gate can be hard to sell at times, versus a flat rate for buckets of users.
What problems is the product solving and how is that benefiting you?
Content and channel management, customer care and reporting. I don't have to jump between platforms for publishing or reply to customer inquiries. I can see it all in Sprout and run reports on just about anything.
Sprout for the Win
What do you like best about the product?
Sprout social offers robust and versatile social media management platform. I am able to keep up with my workload of over 20 social media pages easily and effeciently. I love the planning out social posts and being able to see a calendar with the schedule. I laso love the reporting tools. I am asked often about metrics and data. I can easily create a report in minutes.
What do you dislike about the product?
At this point I do not have a dislike for Sprout Social. All the tools I have I use and are helpful.
What problems is the product solving and how is that benefiting you?
Time management. I am able to pull reports quickly and look at results. I also love the scheduling calendar.
Sprout Social is a user-friendly and comprehensive tool for all our marketing team's needs.
What do you like best about the product?
The customizability of the reports and smart inbox, the reliability of the platform, how user friendly it is, and the consistent updates to respond to user feedback. I also have been loving the new Canva integration!
What do you dislike about the product?
Not being able to tag users in Instagram videos.
What problems is the product solving and how is that benefiting you?
Scheduling content in advance to batch my work, providing AI tools to help improve the quality of our digital output, collecting social engagement in one space so that it's quick and easy to respond to, and ensuring many different ways to report on our successes to leverage with leadership.
Love Sprout
What do you like best about the product?
As a community manager, Sporut's social listening tool significantly streamlines my workflow and makes my job much easier.
What do you dislike about the product?
I can't really think of many things I don't like about Sprout.
What problems is the product solving and how is that benefiting you?
The main reason I love Sprout is its powerful social listening tool. It allows me to effortlessly track all conversations about our brand and generate easy-to-create reports. Additionally, because Sprout pulls data in real time, I'm able to respond to customers quickly and efficiently.
Riskonnect's Global Social Program is Powered by Sprout Social
What do you like best about the product?
Sprout makes it easy to remain organized - though we have team members across the globe who contribute social post copy and images to our program.
The integration with Grammarly means that nothing goes out with incorrect grammar or spelling - incredibly useful on days when we're moving quickly from one post to another and also for our Social Team members who speak a different dialect of English.
The integration with Grammarly means that nothing goes out with incorrect grammar or spelling - incredibly useful on days when we're moving quickly from one post to another and also for our Social Team members who speak a different dialect of English.
What do you dislike about the product?
Sprout doesn't allow us to sync with our Reddit for social listening which is not ideal. That means I need to go into Reddit myself and manually search for terms to see what's being posted about our brand there. That's a big miss to me, as often if someone is going to complain anywhere, Reddit is the place they'll do it, since it's more anonymous.
I also wish that Social Listening features were automatically included in the base plans instead of the new functionality - where that's actually an additional feature and cost.
I also wish that Social Listening features were automatically included in the base plans instead of the new functionality - where that's actually an additional feature and cost.
What problems is the product solving and how is that benefiting you?
Sprout Social makes it easy for my Social Team to schedule posts ahead of time so that we can stay ahead of the game from week-to-week.
For example, at the start of every year, we'll create and schedule all of our Holiday posts for that particular year all in the course of one day. The native LinkedIn platform would not allow my Social Team to schedule posts for Jan. 2026 in Dec. 2025 - but Sprout Social will allow me to do that for our brand across LinkedIn, Facebook, X, and beyond.
Additionally, scheduling video content to go out across multiple platforms (LinkedIn, Facebook, YouTube) is simple - allowing me to add the video title, YouTube playlist, .srt video caption file, and video thumbnail all via Sprout in one quick post draft.
Beyond all of these great features - I've found nothing that can compete with the incredible analytics reporting for social that Sprout Social offers especially for the LinkedIn platform. Our brand relies on Sprout each month to provide us with Year-Over-Year and Monthly analytics so that we can tweak and tailor our program based upon the data insights that we're seeing. Having strong metrics for us has meant getting buy-in from the C-Suite and that makes all the difference in terms of getting more support from leadership and funding for social tools when needed.
For example, at the start of every year, we'll create and schedule all of our Holiday posts for that particular year all in the course of one day. The native LinkedIn platform would not allow my Social Team to schedule posts for Jan. 2026 in Dec. 2025 - but Sprout Social will allow me to do that for our brand across LinkedIn, Facebook, X, and beyond.
Additionally, scheduling video content to go out across multiple platforms (LinkedIn, Facebook, YouTube) is simple - allowing me to add the video title, YouTube playlist, .srt video caption file, and video thumbnail all via Sprout in one quick post draft.
Beyond all of these great features - I've found nothing that can compete with the incredible analytics reporting for social that Sprout Social offers especially for the LinkedIn platform. Our brand relies on Sprout each month to provide us with Year-Over-Year and Monthly analytics so that we can tweak and tailor our program based upon the data insights that we're seeing. Having strong metrics for us has meant getting buy-in from the C-Suite and that makes all the difference in terms of getting more support from leadership and funding for social tools when needed.
Excellent Tool for Comprehensive Social Media Management
What do you like best about the product?
Sprout is an excellent tool for organizing, publishing, and analyzing social media content. It is a single dashboard for all major social networks, including Instagram, LinkedIn, Facebook, X, LinkedIn, TikTok, and TripAdvisor, and more. Sprout Social’s analytics feature is a significant advantage for the tool, providing detailed insights into post performance, follower growth, and engagement rates. With its collaboration capabilities, Sprout Social is well-suited for teams, facilitating smooth workflows and straightforward content approvals. Additionally, it includes a social listening feature that helps track mentions, keywords, and trends across social media. The AI feature that offers 3 alternative copy options for publishing content is a huge win as well, for when the creativity isn't flowing as easily to create dynamic posts that resonate with customers.
What do you dislike about the product?
I wish there was a way to schedule Instagram Stories within the interface. At this time, Sprout does not support this capability.
What problems is the product solving and how is that benefiting you?
Sprout's features align with our daily needs. It is user-friendly, making it easy to manage social media interactions and analytics. With Sprout, I can efficiently follow conversations and trends, which helps me fulfill my responsibilities as a social media manager both effectively and seamlessly.
Sprout Social has greatly helped streamline the approval process for our team!
What do you like best about the product?
The ability to schedule ahead and see our content calendar. It helps us fill in the gaps and plan out our months!
What do you dislike about the product?
The inability to post reels or TikToks with specific trending audios.
What problems is the product solving and how is that benefiting you?
We were struggling to find a process for approval on our social media team, and Sprout has helped streamline that!
Sprout Social Works for Higher Ed Social Media Management
What do you like best about the product?
Scheduling posts, scalability, intuitive interface, listening capabilities, customer support
What do you dislike about the product?
Some native features from social media sites aren't available on Sprout. For example, you can only like a Facebook comment from Sprout but can't "heart" the comment.
What problems is the product solving and how is that benefiting you?
Sprout Social is gives us the freedom to manage social media while also still living a life. Working for a major university, we get a lot of social media attention that requires what feels like constant attention. With Sprout Social alerts, scheduling capabilities and notifications, we are able to take a break from the endless scanning of comments and let Sprout do the hard work of curating the mentions that need our focus.
Top-Notch Social Media Management Tool
What do you like best about the product?
I love that Sprout Social is easy to use and displays posts exactly how they'll look on social platforms. It makes scheduling posts so much easier, which was especially helpful when I was preparing for maternity leave. It allowed me to work ahead and get everything organized, reducing the workload for my team while I was away. I also find it incredibly easy to pull metrics, as I can access month-to-month data effortlessly instead of having to gather it from each platform individually. Also, learning the system is quite straightforward, making the onboarding process for new team members manageable. It's definitely the best product I use in my daily work.
What do you dislike about the product?
We have three different pages we post for, for LinkedIn specifically. We love the color-coded notes we can create, but we wish there was a way to color-code the actual posts when previewing them on the calendar. I also wish I could pull stats for my CEO's LinkedIn directly on Sprout, but understand there's limitations.
What problems is the product solving and how is that benefiting you?
Sprout Social makes it easier to manage social media accounts, create content calendars, track metrics, and schedule posts. It shows posts exactly as they’ll appear on platforms, simplifying my planning and reducing the workload on my team during my maternity leave.
Sprout Social has changed the way we manage organic social in the best way!
What do you like best about the product?
Asset library and reporting are so good!
What do you dislike about the product?
There is truly nothing I dislike about it
What problems is the product solving and how is that benefiting you?
Sprout streamlines our organic social management and allows us to schedule content weeks ahead
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