Indicative Analytics
mParticleReviews from AWS customer
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My time using indicative
What do you like best about the product?
It is relatively easy to use once you get the hang of it and had someone show you the ropes.
What do you dislike about the product?
It is not as easy as they present it to be, there still needs to be a lot of hand-holding in the beginning before you can take full advantage of it.
What problems is the product solving and how is that benefiting you?
Looking into our campaign effectiveness without relying on our Data Analyst.
Goof for in depth analysis
What do you like best about the product?
Ease of use & visualization along with out of the box settings
What do you dislike about the product?
Compared to GA, functionalities are bit limited
What problems is the product solving and how is that benefiting you?
User journey analysis to understand user behavior. Indicative has good views around it.
Powerful product and great customer support team
What do you like best about the product?
mParticle's makes data management and data delivery seamless. Their customer support and technical architecture team are first class as well.
What do you dislike about the product?
For customers without event catalogs setup initially, it's a burden to retroactively fill that information.
What problems is the product solving and how is that benefiting you?
mParticle's SDK reduces the development work of sending key data to third parties so we can move faster on developing impactful features.
Easy to use, straight forward audience creation and great product support
What do you like best about the product?
Easy to use, straight forward audience creation and great product support
What do you dislike about the product?
Lack of direct firebase tie back for app events
What problems is the product solving and how is that benefiting you?
Readily updated direct audience targeting within several social platforms
First time user of mParticle!
What do you like best about the product?
Our customer service is extremely helpful! When I have a question or require additional help on a certain topic they are there to help me!
What do you dislike about the product?
The learning curve for me is still a challenge and the resources available do provide some help. However, I do find myself lost sometimes.
What problems is the product solving and how is that benefiting you?
I have already received a few training sessions from our customer service team and they have been helpful!
Powerful tool, great customer support
What do you like best about the product?
It allows us to run all our 3rd party SDKs through mParticle to our client rather than integrating all these 3rd party SDKs directly. This is much less chatty and improves the performance of our apps!
What do you dislike about the product?
there is a bit of a ramp up time to define and implement various events to be tracked.
What problems is the product solving and how is that benefiting you?
It allows us to connect the dots between user behavior across platforms and instances to understand true user journeys and how to improve conversion and retention.
mParticle's an incredibly robust and effective system, but does require a lot of developer effort.
What do you like best about the product?
The customer and technical support is excellent. I also like mParticle's customization options. It can be shaped into whatever design you need it to be and support a huge number of use cases. mParticle solves many of the problems that digital marketers have. For teams with the know-how and resources to take advantage of mParticle, I would strongly recommend using it and paying for the additional technical support. We have had the same technical support for a couple of years now, and they are intimately familiar with our account and goals. I trust their recommendations and they have been invaluable.
What do you dislike about the product?
In order to be so incredibly flexible, it can be daunting to use due to the level of complexity. The good documentation and excellent technical support goes a long way to solving these problems, but this is not a platform I would recommend to a team that was not prepeared to put in the work needed to have a clearly defined data plan and use cases, particularly if they need to set up any custom integrations.
What problems is the product solving and how is that benefiting you?
mParticle helps us bring in customer data from many disparate databases and unite them into one customer record, allowing us to build audiences based on this data. Without mParticle to put it all in one place, we would be far less able to effectively market to our customers.
Excellent technical support team!
What do you like best about the product?
Technical support team members are always friendly and quick to help us solve the issues we encountered while building mParticle. I am always grateful for this.
What do you dislike about the product?
I think it lacks the ability to analyze data compared to firebase analytics. It would be nice to have data analytics added to the mParticle website.
What problems is the product solving and how is that benefiting you?
We didn't want to collect events redundantly from mParticle SDK as we are already collecting firebase logs on iOS and AOS.
Data duplication could be avoided because mParticle can ingest data in a server-to-server manner using API calls.
Data duplication could be avoided because mParticle can ingest data in a server-to-server manner using API calls.
Recommendations to others considering the product:
mParticle may have more features than you might think. I suggest designing after considering the various functions of mParticle.
Great product for product managers!
What do you like best about the product?
It's extremely easy to use and the learning curve is really small.
I really enjoy how easy it is to build funnels on drop offs and easily segment them based on properties
I really enjoy how easy it is to build funnels on drop offs and easily segment them based on properties
What do you dislike about the product?
They don't track anonymous ids well which makes experiments for non signed in users difficult.
I hope in future updates we will see this
I hope in future updates we will see this
What problems is the product solving and how is that benefiting you?
It helps me as a product manager compare experiments we are running easily and quick so we can make fast decisions
Great and easy tool for Product Analysis
What do you like best about the product?
Indicative is cheaper when compared to other analytical tools, I like the fact for the free plan provides 25M events with funnel creation and segmentation which is good for small businesses to step their foot in the analytical world without costing much. Also, the way it displays the data in the dashboard with conversion graph and rate and also with visualization looks good when checking every morning.
What do you dislike about the product?
Using the product is a bit glitchy but that does not affect day-to-day functionality. Also, the important thing for us is we cannot add multiple event breakdowns(grouping) in the funnel that's a bit of a bummer. But so far it is working well for us.
What problems is the product solving and how is that benefiting you?
We are creating AB Tests funnel conversion to determine whether our design experiment variants win or lose.
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