Indicative Analytics
mParticleReviews from AWS customer
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Powerful and Useful
What do you like best about the product?
Indicative is very simple to use by folks who don't know how to use SQL language. The data visualizations are amazing as Indicative supports anything from funnels, journeys, cohorts, and more.
What do you dislike about the product?
So far I haven't been able to find too many limitations of the platforms. I can update the review as I spent more time using the product.
What problems is the product solving and how is that benefiting you?
Getting quick visibility into marketing and product areas. We use Indicative mainly for evaluating A/B experiments of different user experiences.
Great product analytics tool, with great support
What do you like best about the product?
Indicative is very easy to use and, in my opinion, beats several other popular product analytics tools in this area. The ability to join events and quickly create user segments based on any query you can think of makes it even easier to get data for our product team independent of data analysts and developers. The support we've received from our account manager and product specialists from them has also been excellent.
What do you dislike about the product?
The pricing can be a little restrictive. We're already one tier below the Enterprise edition and are limited to 50 saved analyses and a maximum of 25 widgets per dashboard. I get that everyone needs to structure their pricing around something, but the fact we have to get on a call with a salesperson to even find out what the next tier costs is a bit of a pain.
What problems is the product solving and how is that benefiting you?
We pass events covering all the key actions in our product, as well as those associated with AB and multivariate tests we run. We use the dashboards to present results directly to the rest of our company and gain valuable insights practically every week.
Recommendations to others considering the product:
You still need developers to add events from your codebase. It's not going to allow non-technical people to do that, as some other products do.
Great tool
What do you like best about the product?
Nice interface, nice insights obtained easily
What do you dislike about the product?
Should have better interface for creating dashboards or defining events
What problems is the product solving and how is that benefiting you?
Intake flow – understand source of most clients using my product
fast and to the point
What do you like best about the product?
it was extremely fast to analyze how the users' behavior which would require more time to be analyzed using other services
What do you dislike about the product?
it takes some time to load the filter values from the list, their should be some suggestions
no interface to check data loading status
no interface to check data loading status
What problems is the product solving and how is that benefiting you?
analyze the user behavior to enhance their journey through the website
My experience with mParticle
What do you like best about the product?
I like the support we are getting from the mParticle team when we have any technical mParticle related questions.
What do you dislike about the product?
Even if the tool is doing well, what it is supposed to do, there are some areas for improvement:
1. Monitoring/debugging capabilities are limited. I feel that more information could be retrieved and presented to the user to simplify his life. E.g. Showing the status of a newly built connection or displaying information on how to test the connection.
2. I miss a simplified setup process or pop-up hints during setup. E.g. When we connect mParticle output to the new destination, it would be nice to get messages explaining what is not done yet - like, A. input needs to be connected to the output. Or B. showing a warning that sending too many data points can have a financial impact on the destination system.
1. Monitoring/debugging capabilities are limited. I feel that more information could be retrieved and presented to the user to simplify his life. E.g. Showing the status of a newly built connection or displaying information on how to test the connection.
2. I miss a simplified setup process or pop-up hints during setup. E.g. When we connect mParticle output to the new destination, it would be nice to get messages explaining what is not done yet - like, A. input needs to be connected to the output. Or B. showing a warning that sending too many data points can have a financial impact on the destination system.
What problems is the product solving and how is that benefiting you?
It helps us to set up real-time (or not real-time) data pipes between our systems.
Best REAL TIME customer journey analytics tool
What do you like best about the product?
The fact that the tracking is accurate and gives me and my team reliably actionable to work on is the best thing about the tool. Also, it shows you data real-time which is another added advantage. The range of integrations is huge which reduces dev dependency, wow!
What do you dislike about the product?
Everything is great. They should keep working on more capabilities around segmentation, finding more unique parameters too understand user behavior and intent so that analyses are more insightful. So far, great work!
What problems is the product solving and how is that benefiting you?
Understanding customer journeys and where dropoffs are happening, what are the red areas in the funnel and doing cohort analysis to drive some patterns and seasonality.
Ease of use in data analysis
What do you like best about the product?
Powerful visuals and easy to build queries. Indicative is an excellent tool for those who don't have a degree in data analytics but are genuinely interested in user behaviour and patterns.
What do you dislike about the product?
Exploring dashboards in a business account and organising favourites is an area where Indicative could improve. Especially in a large organisation, it is easy to lose the most important projects.
What problems is the product solving and how is that benefiting you?
Indicative can deny or confirm statements like "the majority of our users find it easy to use our product". With the right events library, Indicative can remove all human bias and tell the truth.
Great data viz tool w/ excellent customer service
What do you like best about the product?
The onboarding process was painless. My team and I felt incredibly supported by the indicative team. We explained our goals and the cohort analyses we wanted to run, and the team helped us utilize loads of cool features to help us understand customer behavior.
What do you dislike about the product?
Some features aren't all that intuitive. Customizing dashboards is fun, but the drag + drop function for moving query previews around is a little clunky if you have a lot of queries in a dashboard. Overall, not too much to complain about.
What problems is the product solving and how is that benefiting you?
Indicative helps us understand customer cohorts and the funnel in a way that aligns our teams. The biggest benefit my team has found is the ability to create dashboards centered around OKRs.
Simple but powerful tool
What do you like best about the product?
Indicative offers an intuitive way to analyze your data without overloading you with too many options. Especially the User Journey can be discovered in multiple dimensions.
What do you dislike about the product?
The Dashboard overview can be improved. Sometimes it's hard to get a quick overview without diving too deep into the single saved questions. It would be great to do this more efficient.
What problems is the product solving and how is that benefiting you?
Indicative solves the issue to give you an overview of the user's path to your product. The benefits are pretty simple. You can optimize the journey and decrease churn rates.
it works for what i need
What do you like best about the product?
i like that the funnels are straight forward
What do you dislike about the product?
i wish i could add additional "side funnels" within the same analysis?
for example if i got a segment of people, to find out how much they spent i would need to make a new indicative funnel
for example if i got a segment of people, to find out how much they spent i would need to make a new indicative funnel
What problems is the product solving and how is that benefiting you?
we didnt have a way to measure impact previously from our braze campaigns so this is super useful
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