Fours Cloud Marketplace Platform

Suger serves as my main marketplace listing platform. We list the services we provide through the marketplace services platform that Suger offers. Suger helps us manage our marketplace listings by publishing and managing our services listings through their platform. It also assists us in our deal management with the help of a CRM system.

Suger has positively impacted my organization by helping me streamline my e-billing and revenue operations. The platform includes AI agents and workflow automation, which prevent billing issues related to my referrals and offer preparation for my referral clients.

Since using Suger, I have seen specific outcomes. The platform helps me draft, map, and summarize my records due to its extensive use of AI. It has served as my workflow automation solution, which definitely saves time.

Suger offers excellent partner relationship management features that manage my distributors, system integrators, and other partners across the globe.

Partner relationship management makes my day-to-day work easier because it keeps all my partners on one platform, which helps ensure that I do not miss opportunities, particularly when large customers need customized terms rather than standard pricing.

Regarding Suger's AI capabilities, I believe its governance and security are strong, as I have not heard of any security breaches from my IT team. Suger's accuracy and reliability of output are dependable, and it is software that we trust in our day-to-day management.

The platform has all ISO standards and compliance protocols, encryptions, and everything in place.

One area of improvement for Suger would be adding more marketplace support. Although Suger supports a majority of marketplaces, there are some smaller private marketplaces that it still does not support.

I have been using Suger for a couple of years.

Suger is stable.

Suger is scalable, and even large organizations can use it very easily.

I believe the customer support is good. I would rate the customer support at an eight on a scale of one to ten.

We were using a different provider previously that was very niche and internal proprietary software, but nothing similar to Suger that we have used in the past.

Regarding return on investment, we have not seen much of a return so far. It will still be a couple of years before we recover our investment in this software.

My experience with pricing, setup cost, and licensing has been that it is quite steep. For partner relationship management, Suger charges around twelve thousand dollars a year, which includes guided onboarding. However, I would say for any size organization, this pricing is decent.

Before choosing Suger, we evaluated other options, including similar providers such as CloudBlue, Tackle, and Impartner.

I would rate Suger a seven out of ten. I chose seven out of ten because it is a decent platform but not something which is exceptionally amazing. It is a good platform to use.

The advice I would give to others looking into using Suger is that I would provide positive feedback on Suger, as we appreciate the product.

Public Cloud

Amazon Web Services (AWS)

What do you like best about the product?

I like how Suger automates our cloud marketplace sales, especially in managing private offers directly from our CRM. It helps track usage-based billings and syncs coselling data with cloud partners efficiently. The way it handles custom deals without slowing us down is impressive. Our team can quickly set up a specific monthly price or custom terms for a client through the AWS marketplace within our CRM, saving us from complex cloud consoles. The platform saves a massive amount of time as our sales reps can generate and send custom quotes quickly, without needing to rely on technical configuration or internal approvals, speeding up the deal process.

What do you dislike about the product?

While Suger is great, the biggest area for improvement is its learning curve. Because it deals with highly complex cloud architectures, the initial setup and docs can feel a bit overwhelming for a small team without deep devops expertise. Additionally, because the cloud marketplaces update their own portals and rules frequently, Suger's UI occasionally has to play catch up. We will like to see 2 main improvements. For the learning curve, we need simplified templates and onboarding guides designed for small businesses. Right now, the documentation is dense with enterprise stuff. A simple, step by step checklist would help. For the UI, we would like deeper and visual revenue dashboards.

What problems is the product solving and how is that benefiting you?

Suger automates our cloud marketplace sales, eliminates months of dev work with a single API, and manages private offers directly from our CRM. It removes sales friction and automates billing, ensuring we never miss revenue.

What do you like best about the product?

I really appreciate the people and processes at Suger. They're extremely knowledgeable and cutting-edge, especially when it comes to working with marketplaces, which makes it easy for us to make changes and adjustments to the system. Their support is fantastic; they're always there to help us with anything, from mentoring us on executing private offers to troubleshooting potential bugs or issues. The initial setup wasn't exactly easy, but it was very smooth and concise given the complexity of the solution. I'm pleased with how they delivered on time and trained us efficiently, and they've certainly enabled us to use cloud marketplaces effectively.

What do you dislike about the product?

Only that they're growing at a pretty rapid pace and at times they're busy and a little bit difficult to get time with them.

What problems is the product solving and how is that benefiting you?

We use Suger to integrate cloud marketplaces with our CRM solution, making it easy to create, edit, and manage private offers for customer approval. It solves complex problems and streamlines the process significantly.

What do you like best about the product?

Suger is responsive and thorough. The interface is well designed and easy to use. Mostly I adore my account team, every single person has gone above and beyond to ensure our success with hyperscaler programs. I highly recommend Suger and appreciate the service I received from Ana.

What do you dislike about the product?

I cannot think of anything negative about Suger.

What problems is the product solving and how is that benefiting you?

Suger solves the complexity and level of detail needed to scale a business and have GTM Success in the cloud. The expertise they have is invaluable for navigating the hyperscaler ecosystems.

What do you like best about the product?

Ease of integration to our CRM and Cloud Marketplaces.
Customer Success team always helpful.

What do you dislike about the product?

Basic UI but improving. Customer Success team helps bridge the gap.

What problems is the product solving and how is that benefiting you?

Suger helps us register deals with AWS through integration with our CRM.
Suger automates reporting to our finance teams.
Suger makes creating private offers seamless across AWS & GCP. We don't even log into those systems and can manage everything from Suger.

What do you like best about the product?

It's crazy how integrated Suger is with our HubSpot CRM.

In no time we can co-sell with our cloud partners right from where we're working. Super easy to use.

Without Suger it would have taken us years to unlock this revenue channel.

The team is insane responsive and they ship fast.

Really nice to work with them!

What do you dislike about the product?

Nothing, they are exactly doing what we need

What problems is the product solving and how is that benefiting you?

Suger is connecting our CRM with the cloud marketplace providers such as AWS.
This has made our partnership with AWS stronger and has increased our revenue.

What do you like best about the product?

Clean, intuitive UX
Excellent Slack-based support
Team listens and acts on feedback
Strong coverage for AWS & Azure Marketplace GTM
Integration with Hubspot
Good product, great partner mindset. No BS — they listen and deliver.

What do you dislike about the product?

Still maturing on analytics depth and marketplace feature parity, but team is listening and acting fast. Mobile consult of reporting could be improved for people on the road.

What problems is the product solving and how is that benefiting you?

We use SugerGTM to run our AWS and Azure Marketplace GTM. It’s a solid, easy-to-use platform that actually meets the needs of teams managing marketplace business. Setup is fast, and the Slack support is top-notch — quick, helpful, and real.
We had a long list of requests around reporting and analytics, and the team listened and acted. They’ve been open to feedback and added several of our ideas to their roadmap, which says a lot about how they work with heavy users.
The product’s on the right path. It covers the essentials and keeps improving. The key will be to stay close to marketplace changes and keep the pace of evolution.

What do you like best about the product?

Ease of use and implementation with a proactive team.

What do you dislike about the product?

Nothing bad we have experienced. Excellent Customer Support

What problems is the product solving and how is that benefiting you?

It has eliminated a lot of manual work and streamlined opps. Our sales team is focused and more proactive on closing deals instead of updating opportunity stages on multiple platforms.

What do you like best about the product?

Suger has greatly simplified our pipeline management by seamlessly integrating our ACE pipeline with HubSpot. The platform is intuitive and easy to implement, saving our team significant time and manual effort. The automation reduces errors, improves visibility across opportunities, and provides a clear single source of truth for both sales and alliance teams. The customer support has also been responsive and helpful throughout the onboarding process.

What do you dislike about the product?

So far, we have had a very positive experience with Suger. If anything, I would say that the platform could benefit from adding more customization options for reporting and dashboards to meet diverse team needs. However, this is a minor point compared to the overall value it delivers.

What problems is the product solving and how is that benefiting you?

Suger has eliminated the need for manual updates between our ACE pipeline and HubSpot by automating the integration. This gives us real-time visibility, reduces errors and saves our team valuable time so we can focus on driving opportunities and closing deals.

What do you like best about the product?

Suger is on the forefront of Cloud GTM and streamlines the different processes that are required from the CSPs. They have great ease of use and implementation was straight-forward.

What do you dislike about the product?

Nothing to call out. They have been an amazing partner.

What problems is the product solving and how is that benefiting you?

The CSPs have different policies / processes that are ever-changing. This requires companies to stay on the forefront and