Suger Cloud Marketplace Platform
Suger IncReviews from AWS customer
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The best co-selling platform out there
What do you like best about the product?
It's crazy how integrated Suger is with our HubSpot CRM.
In no time we can co-sell with our cloud partners right from where we're working. Super easy to use.
Without Suger it would have taken us years to unlock this revenue channel.
The team is insane responsive and they ship fast.
Really nice to work with them!
In no time we can co-sell with our cloud partners right from where we're working. Super easy to use.
Without Suger it would have taken us years to unlock this revenue channel.
The team is insane responsive and they ship fast.
Really nice to work with them!
What do you dislike about the product?
Nothing, they are exactly doing what we need
What problems is the product solving and how is that benefiting you?
Suger is connecting our CRM with the cloud marketplace providers such as AWS.
This has made our partnership with AWS stronger and has increased our revenue.
This has made our partnership with AWS stronger and has increased our revenue.
Solid tool for marketplace GTM — team listens, delivers, and keeps improving
What do you like best about the product?
Clean, intuitive UX
Excellent Slack-based support
Team listens and acts on feedback
Strong coverage for AWS & Azure Marketplace GTM
Integration with Hubspot
Good product, great partner mindset. No BS — they listen and deliver.
Excellent Slack-based support
Team listens and acts on feedback
Strong coverage for AWS & Azure Marketplace GTM
Integration with Hubspot
Good product, great partner mindset. No BS — they listen and deliver.
What do you dislike about the product?
Still maturing on analytics depth and marketplace feature parity, but team is listening and acting fast. Mobile consult of reporting could be improved for people on the road.
What problems is the product solving and how is that benefiting you?
We use SugerGTM to run our AWS and Azure Marketplace GTM. It’s a solid, easy-to-use platform that actually meets the needs of teams managing marketplace business. Setup is fast, and the Slack support is top-notch — quick, helpful, and real.
We had a long list of requests around reporting and analytics, and the team listened and acted. They’ve been open to feedback and added several of our ideas to their roadmap, which says a lot about how they work with heavy users.
The product’s on the right path. It covers the essentials and keeps improving. The key will be to stay close to marketplace changes and keep the pace of evolution.
We had a long list of requests around reporting and analytics, and the team listened and acted. They’ve been open to feedback and added several of our ideas to their roadmap, which says a lot about how they work with heavy users.
The product’s on the right path. It covers the essentials and keeps improving. The key will be to stay close to marketplace changes and keep the pace of evolution.
Co-Sell Integration
What do you like best about the product?
Ease of use and implementation with a proactive team.
What do you dislike about the product?
Nothing bad we have experienced. Excellent Customer Support
What problems is the product solving and how is that benefiting you?
It has eliminated a lot of manual work and streamlined opps. Our sales team is focused and more proactive on closing deals instead of updating opportunity stages on multiple platforms.
Streamlined pipeline management with seamless HubSpot integration
What do you like best about the product?
Suger has greatly simplified our pipeline management by seamlessly integrating our ACE pipeline with HubSpot. The platform is intuitive and easy to implement, saving our team significant time and manual effort. The automation reduces errors, improves visibility across opportunities, and provides a clear single source of truth for both sales and alliance teams. The customer support has also been responsive and helpful throughout the onboarding process.
What do you dislike about the product?
So far, we have had a very positive experience with Suger. If anything, I would say that the platform could benefit from adding more customization options for reporting and dashboards to meet diverse team needs. However, this is a minor point compared to the overall value it delivers.
What problems is the product solving and how is that benefiting you?
Suger has eliminated the need for manual updates between our ACE pipeline and HubSpot by automating the integration. This gives us real-time visibility, reduces errors and saves our team valuable time so we can focus on driving opportunities and closing deals.
Suger has accelerated our cloud GTM and serves as a key thought partner for us.
What do you like best about the product?
Suger is on the forefront of Cloud GTM and streamlines the different processes that are required from the CSPs. They have great ease of use and implementation was straight-forward.
What do you dislike about the product?
Nothing to call out. They have been an amazing partner.
What problems is the product solving and how is that benefiting you?
The CSPs have different policies / processes that are ever-changing. This requires companies to stay on the forefront and
Helped me achieve 50% reduction in manual reporting time
What do you like best about the product?
requires little ongoing maintenance and has minimal overhead for admins. Their customer support is fantastic I've never had an issue getting ahold of them.
What do you dislike about the product?
Its truly hard for me to come up with an answer here. Any issues we may have had in the past we were able to quickly get in touch with their support team who worked with us to solve the issues.
What problems is the product solving and how is that benefiting you?
For a long time we had issues with manually updating deals between hubspot and Amazon Customer Engagement (AWS co-sell deal management system). Suger has provided us with an integration that syncs the two platforms allowing us to achieve a 50% reduction in time spent on manual updates.
Cloud Marketplace & Co-Sell Automations with Suger
What do you like best about the product?
Suger is a game-changer—automating deal reg, private offers, and CRM syncs. This grew our AWS and Microsoft partnerships to 5k+ co-sell regs, cut sales cycles by 26 days, and marketplace deals 4x.
What do you dislike about the product?
Suger has an outstanding Implementation Engineer—shoutout to Gabriel! Still, the company should grow its team to improve support for implementations and custom client solutions, leveraging opportunity for further expansion and a continuation of ensured success.
What problems is the product solving and how is that benefiting you?
Suger solves onboarding, listing, transacting, and co-selling on multiple cloud marketplaces (AWS, Azure), benefiting by reducing effort, accelerating sales, scaling monetization & reporting.
Checked all my boxes and even more that I didn't know I had!
What do you like best about the product?
Having been the sole processor for 100s of AWS and GCP MP transactions for more than three years, my requirements are substantial, and Sugers doesn't just meet them...they exceed them. My major requirements were first, ease of implementing-- the previous two solutions I used had Rev/SalesOps way too involved. Both solutions had issues throughout both year-long contracts. What I love about Suger is that I set up the configuration for AWS myself as a Partner Manager! Not only that but there have only been a few issues and that's where my 2nd major requirement comes in -- customer support responsiveness and helpfulness! The fact that they are on Slack and have a typical SLA of minutes is insane. The previous two had days to weeks before they gave me an answer. I use Suger almost every day, and when I'm out, it falls on our sales team to use it. So it had to be easy to use and easily integrate with SFDC -- another checkbox! Finally, they had me thinking about future proofing since I'm the sole user -- their workflows and analytics are top tier. I've not only automated a majority of my day-to-day, but I've given Finance access to the reporting so they can stop bothering me!
I couldn't recommend them enough.
I couldn't recommend them enough.
What do you dislike about the product?
I really don't have anything I dislike about Suger, especially when benchmarked against 3 competitors I've used in the past.
What problems is the product solving and how is that benefiting you?
Automation of my day to day regarding deal registration and marketplace transaction processing -- I've benefited by saving 100s of hours per year. Not only that but reporting, workflows, and becoming a trusted advisor and knowledge center when these hyperscalors take forever with their support teams.
Great Support Team - Seamless HubSpot Integration
What do you like best about the product?
Excellent customer support during setup. Their team made the integration process smooth, and now it automatically syncs with HubSpot without any issues. Saves us time and eliminates manual data entry.
What do you dislike about the product?
Setup required support assistance - would be difficult to implement without their help. More self-service documentation would be usefu but I continue to see improvements as they've growenl
What problems is the product solving and how is that benefiting you?
Suger solved our data synchronization challenges between systems and HubSpot. Before, we had manual processes that were time-consuming and error-prone. Now the automatic sync keeps our data consistent across platforms, saving us hours of work each week and reducing data entry mistakes.
quick responses and fast resolution
What do you like best about the product?
straightforward experience. customer support team is very helpful, works around the clock to help with urgent request
What do you dislike about the product?
wishlist for more configurations across the cloud service provider platforms
What problems is the product solving and how is that benefiting you?
Suger helps us eliminate the overhead of managing cloud marketplace sales. As an AI SaaS company, selling through AWS and other marketplaces is strategic but operationally complex — offer creation, usage metering, billing, and CRM alignment were all manual and error-prone. Suger automates and centralizes all of that, letting our go-to-market and ops teams move faster without pulling in engineers.
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