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External reviews

145 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Samantha W.

Fluid, Consistent and Effective Testing

  • March 13, 2023
  • Review verified by G2

What do you like best about the product?
The most valuable part of using Split is the different testing types and customization the platform enables us to test as an organization. I'm not sure how it ranks among competitors, but our ability to customize and create events and measure precise metrics that vary from test to test allows us to align our testing with our company and product-specific OKR's.
What do you dislike about the product?
There is a learning curve when first learning how to use and interpret the platform. We realized we needed to utilize our Split support team better and internal team leads to help us understand the metrics we were using to measure inside of Split and how we could begin testing different aspects of our product. Once everyone was onboard about how to use and access the platform - it was clear to see the value the product brings.
What problems is the product solving and how is that benefiting you?
We're a data-driven organization, therefore everything that we set out to do needs to be backed with data. We use Split to slowly release new features and test the waters to avoid creating problems for larger groups at the top of our sales funnel. We leverage Spilt early and often to test new business ideas and alternative design approaches to see if it there is significant cause for taking additional time to push certain concepts through compliance or to take on more risk than necessary.


    Slaven S.

Split.io's is an amazing feature flagging platform

  • March 10, 2023
  • Review verified by G2

What do you like best about the product?
Split.io is a powerful feature flagging and experimentation platform that offers a range of benefits to businesses and developers. One of the most helpful aspects of Split.io is its ability to streamline feature delivery and enable teams to move quickly and efficiently in testing and releasing new features. The platform's feature flagging functionality allows developers to easily turn features on or off, target specific user segments for testing, and monitor performance and impact, all from a single dashboard. This helps to reduce the risk of introducing bugs or other issues into production and enables teams to iterate and improve their features more rapidly. Additionally, Split.io's experimentation capabilities allow teams to test multiple variations of a feature simultaneously and make data-driven decisions about which version performs best. This can lead to more successful feature launches and increased user engagement, ultimately driving business growth and success.
What do you dislike about the product?
Once you get the know the product with small learning curve things go smoothly. Pricing models are better now but were not always great for smaller startups
What problems is the product solving and how is that benefiting you?
Currently we are using it for feature flagging


    Itay Z.

Just started but looks promising

  • March 09, 2023
  • Review verified by G2

What do you like best about the product?
Quick responses. Many communication channels. It just works. Easy adopt.
What do you dislike about the product?
The console ui. Not that initiative and sometimes hard to find how to do things.
What problems is the product solving and how is that benefiting you?
I can easily configure a/b testing to my site that fits my needs


    Chris H.

User-Friendly Interface for Easy Management of Splits and Segments

  • March 09, 2023
  • Review verified by G2

What do you like best about the product?
The user interface is easy to understand and explain to others. Once the splits and segments are built, adding and removing individuals and groups is super simple.
What do you dislike about the product?
When adding rules to splits, you must be aware of the order in which the rules fall to verify they work correctly.
What problems is the product solving and how is that benefiting you?
Release new features to alpha/beta testers without exposing the code to the general public, which allows developers and designers to get feedback and make changes.
Expedites the rate of delivering new features.


    Srinivas K.

Easy to use

  • March 09, 2023
  • Review provided by G2

What do you like best about the product?
Easy to use, Easy to configure, Approval mechanism and Audit trail
What do you dislike about the product?
Need more inline illustrations and analytics dashboard
What problems is the product solving and how is that benefiting you?
Using Feature flag, we are able to do dark release quickly. Also able to do A/B testing at user level or percentage level


    Thanh N.

Great tool

  • March 09, 2023
  • Review verified by G2

What do you like best about the product?
very friendly UI, easy to integrate, making AB testing very easy
What do you dislike about the product?
not much i dislike, maybe raise the limit of number of feature flags? At the moment our limit is 60, which can be exceeded easily, considering we have lots of team.
What problems is the product solving and how is that benefiting you?
it help us in the MVP development.


    Jan R.

Great tool for feature flag management

  • March 09, 2023
  • Review verified by G2

What do you like best about the product?
Easy to use feature flag management helps us to enable/disable given function for selected user/customer/region.
All our development environments are supported. There is good approval process for production environment.
I like the fact that a feature is enabled/disabled in our application right away when flag is turned on/off - no need to restart or page refresh.
What do you dislike about the product?
Sometimes it is not clear how to configure flag per customer/user, but it might be related to the way our application is integrated with split.io
What problems is the product solving and how is that benefiting you?
Ability to rollout features according to our plan and strategy


    Financial Services

Feature toggling made easy

  • March 08, 2023
  • Review provided by G2

What do you like best about the product?
With split.io is super easy to use feature toggle in my code. Hence we don't need to use feature branchs and our code goes straight to production, once the feature is complete a simple click in the administration panel puts it to work.
Another valuable feature is the ability to partialy use the feature making transitions smooth and giving time to the engineering team to fix any bugs before full release.
What do you dislike about the product?
Using split.io we require an additional request to verify if the feature is enabled wich sometimes could fail and increse the overall duration of the execution.
A better interface to switch between environment would improve the UX a lot
What problems is the product solving and how is that benefiting you?
It solves the problem of using feature branchs when a major feature is been develop and a single task is not enough to develop it completely. Not having code waiting to be put in production speed up the process and the delivery proccess is more streamlined


    Gilad K.

Great product, focused on the value

  • March 08, 2023
  • Review verified by G2

What do you like best about the product?
They have a very high level of service, great people and a working product that is widely used but a lof of companies.
What do you dislike about the product?
The UX/UI has to be improved, but once you get used to it, it's not a problem.
What problems is the product solving and how is that benefiting you?
Mainly the ability to run a/b tests and do an attribute-based gradual rollout for some features


    Prasoon K.

Best optimized solution for A/B testing

  • March 07, 2023
  • Review provided by G2

What do you like best about the product?
- Easy to configure at the workspace level and provide various options to customize the split as per business needs.
- A ton of metrics to select for all business needs.
What do you dislike about the product?
Dislike- Nothing.
However below are some recommendations:
- Bulk upload/processing feature would be good.
- Various levels of permissions- read/write/admin would be good.
What problems is the product solving and how is that benefiting you?
- We are using Split for A/B testing and feature flagging needs.
- It is super easy for developers/admins to configure split for various business needs.
- Tons of metrics are there to understand the performance of the product.