ZoomInfo
ZoomInfoExternal reviews
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Easy to use resource that helps my process
What do you like best about the product?
Ease of prospecting and identifying key stakeholders in my process.
What do you dislike about the product?
Information can be a bit hit and miss, which is pretty standard for these kinds of programs.
What problems is the product solving and how is that benefiting you?
Stakeholder management, much easier to speak to the right people.
zoominfo good tool
What do you like best about the product?
Accessibility to a lot of records and being able to update them.
What do you dislike about the product?
Have to invest a lot and don't have access to all the tools.
What problems is the product solving and how is that benefiting you?
Current database and getting leads
Very easy to filter by any metric imaginable. ZoomInfo was the next step for our marketing efforts.
What do you like best about the product?
I like the filters for every aspect of your audience. You can truly curate a list for exactly what you're looking for, nothing less. And the data is very accurate and up-to-date! We had an issue on our first export that led to about a third of our leads being unusable; our rep worked with us to show us how the problem occurred and refunded us some of those credits. Overall they are very easy to work with and respond quickly.
What do you dislike about the product?
I don't love that reviewing someone's record counts against you (not as an actual credit, but you're limited to how many you can review in a period). I understand that it's a protection in place for them, but something to keep in mind. As an admin, I can't see the lists that another user exported. They would have to send me the file of that exported list, or I would have to log into their account.
What problems is the product solving and how is that benefiting you?
We needed to get more leads than we were seeing through paid and organic social. This was the most cost-effective solution for the number of emails we were looking for. We received our credits in less than 24 hours and had our leads filtered and exported that same day.
Recommendations to others considering the product:
Make sure if you're purchasing leads to email that you make sure your CRM supports purchased lists. We imported ours to Salesforce Pardot and were asked to delete them after some recipients reported spam. Pardot requires proof that all recipients opted in to receive emails from you. If you're planning to contact the leads in a certain way, make sure that you set that field as required when exporting your list. Otherwise you will end up paying for leads that are missing the form of contact that you need. Also consider that ZoomInfo is updating peoples information through out the year, so if you purchase a lead in January and their phone number changes in July, you still own that lead and will be able to see their updated information. Lastly, if you have a lead list of your own that you feel is missing information, you can import that into your account and check it against their database for accuracy.
Business Intelligence every company needs
What do you like best about the product?
ZoomInfo has so many features to like, but the greatest is "scoops." That's information about companies - hirings, pain points, funding rounds that give you credibility when you speak with people within those organizations.
What do you dislike about the product?
It's a bit expensive and not always 100% accurate, but the pros greatly outweigh the cons.
What problems is the product solving and how is that benefiting you?
I get current information I can use to contact prospective clients and sell my services.
Easy to use with high quality data
What do you like best about the product?
Intuitive to use does not take much time to get new user set up
What do you dislike about the product?
Nothing, the tool is easy to use and great training videos
What problems is the product solving and how is that benefiting you?
New Prospects; gaining new customers
Best tool for Prospecting!
What do you like best about the product?
Org chart helps you drill down to the right target profiles. Intents helps in big way.
What do you dislike about the product?
I think Focus is less on small size companies.
What problems is the product solving and how is that benefiting you?
Addressing Prospect reach out challenges . Focussed reach out is done.
ZoomInfo is great, but not perfect
What do you like best about the product?
It's an easy platform to use, the data is usually thorough, and the ability to upload and complete lists of prospects is powerful. I am still learning how to fully use the tool, but it is helping out tremendously so far.
What do you dislike about the product?
Sometimes the data isn't fully updated. That's to be expected though. It's not perfect, but it is my go-to for finding info on prospects. Smaller companies are an issue no matter what, but sometimes the lag on the data being updated is very slow.
What problems is the product solving and how is that benefiting you?
Finding quality information and new prospects in my area. I love the detail in the search functions for employees and companies. You can really dial in exactly the demographic you're hunting for.
ZoomInfo
What do you like best about the product?
I like the capability to see annual revenue and the competitors of a company quickly! The phone numbers are helpful, but sometimes they are wrong.
What do you dislike about the product?
Sometimes Zoom info does not provide the right information in terms of annual revenue, phone numbers, and current titles.
What problems is the product solving and how is that benefiting you?
The ability to export and add contacts from Sales Nav into our salesforce is beneficial, along with the correct phone numbers.
Helpful for prospecting purposes
What do you like best about the product?
Provides multiple resources (LinkedIn, email, etc.)
What do you dislike about the product?
Sometimes there are lags when it comes to pulling the information.
What problems is the product solving and how is that benefiting you?
Having the ability to reach contacts outside of their office, as it provides multiple numbers to reach them at,
Recommendations to others considering the product:
Look at all resources it provides as it could be helpful with contacting whoever you are reaching out to.
ZoomInfo is Fantastic
What do you like best about the product?
The ability to find a contact's information at the click of a button. East copy and paste, LinkedIn links, etc.
What do you dislike about the product?
I dislike how buggy the extension can be, as well as the confusion around the ZoomInfo merger. Sometimes when you click the extension about a company, it will show, "25-50 employees" but then when you actually go to their company page they could have less than 5.
What problems is the product solving and how is that benefiting you?
Solving having to find customers and prospect's direct lines. The largest benefit is finding cell phone numbers as well.
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