What do you like best about the product?

ZoomInfo has been a very useful tool for our sales team tool. Implementation was quick and integrating it with our CRM was easy. We use it mostly for finding the best contact data, but have also found it useful to identify buying signals to help focus our prospecting efforts. The integration with Salesforce works well, making it easy to pull data. Overall, it's been a great asset to our sales process.

What do you dislike about the product?

While ZoomInfo’s data is mostly accurate, we do run into outdated emails and duplicate organization records from time to time.

What problems is the product solving and how is that benefiting you?

It helps us find the contact information in account we want to prospect. It makes it easy to load that data into our CRM. It also helps us narrow down the accounts we focus on based on selling signals (scoops and intent).

What do you like best about the product?

I like the ease of use and search functionality as well as the ability to sync their data to our instance of Salesforce. This allows us to determine if we think their data is more accurate than ours and choose which data to use.

What do you dislike about the product?

When it comes to the data itself, Zoominfo says it’s data is 90% accurate. I would venture a guess that is it closer to 75%. Which is still pretty great considering the hundreds of millions of records they have. If they could fix three key issues; swapping someone’s current job with their last job, merging different people with the same name into one contact and giving people the same “local” address as the company’s corporate headquarters , their accuracy score would come much closer to that 90%.

What problems is the product solving and how is that benefiting you?

Helping us keep track of very valuable customers that have changed jobs as well as keeping our pipiline full.

What do you like best about the product?

Love the customization and the updates with the saved searches.

What do you dislike about the product?

Wish the information was a little more accurate.

What problems is the product solving and how is that benefiting you?

Prospecting and bringing in new leads.

What do you like best about the product?

large database of contacts across multiple industries and lots of ways to search for contacts, not just via industry and company

What do you dislike about the product?

can sometimes be very complicated with lots to choose from and when looking for contacts across multiple companies, it can be cumbersome to use

What problems is the product solving and how is that benefiting you?

gives a list of potential people to reach out to based on the criteria fed to the software

What do you like best about the product?

I am satisfied on how Zoominfo Sales makes my work so much easier. You have the freedom to contact whoever you choose on your prospected company. It may not be 100% perfect but it certainly almost there!

What do you dislike about the product?

Sometimes the buttons don't work or menus don't work.

What problems is the product solving and how is that benefiting you?

As someone from Sales, Zoominfo provides one-stop information about the company you are prospecting for with great detail. Most of the times I get the contacts of the key people in the company or other contacts in the company that may lead me to the key contact. it's better that going through the gatekeepers. This saves me a lot of time and I can spend it where it matters.

What do you like best about the product?

Personally, I've found ZoomInfo sales to be a game-changer for my work. It's not just a contact database; it's a powerful research tool. Being able to quickly pinpoint the right decision-makers, complete with direct contact info, has saved me countless hours of searching. I especially appreciate the company profiles and insights – they give me the context I need to personalize my outreach and avoid generic pitches. The AI features are a real plus, too, helping me prioritize my efforts and focus on the leads most likely to convert. Sure, it's an investment, but for me, the improved efficiency and the ability to connect with the right people make ZoomInfo an invaluable asset.

What do you dislike about the product?

Some of the information may not be accurate. Eg, contacts who have left, etc.

What problems is the product solving and how is that benefiting you?

Getting infomation in bulk without the hassle of searching

What do you like best about the product?

names contacts and email confirmation is great

What do you dislike about the product?

I wish it could be a crm so I would just work off it all day

What problems is the product solving and how is that benefiting you?

the ability to get the right ino I need to hunt

What do you like best about the product?

My favorite feature is the ease of use for subscribing to Advanced Searches and Intent search information; so that I receive e-mails when there are scoops, account / contacts additions and triggers within a prospective account.

What do you dislike about the product?

The separation of Intent from Advanced Searches section makes it feel rather separate, and it interrupts my workflow.

What problems is the product solving and how is that benefiting you?

Demographics Accuracy
My primary use case is to expedite finding valid, responsive contacts within ideal mid-market prospective accounts within multiple market segments.Then, I leverage the integration with Dynamics 365 for Sales CRM, in order to 1) create the account / contacts quickly and to reduce the likelihood of creating a duplicate record in CRM.

Research in a Snap
Further, I like to use the data mining features of Sales OS a lot. Perhaps, I search for the organization of a client I really enjoy serving. I can find recent activity, updates, press releases, news and financial information. Those can be great talking points when I speak to someone on the buying committe or in a line of business role. Then, I click to show Related Companies and I have a list of 10 organizations--similar to my favored client; and I can use the data to reach out to others in their segment, in order to tell them about business outcomes I helped their 'competitor' to achieve.

Further, we allow Enrich to send the Technologies information to a custom tab / field within our CRM. That makes it quick and easy to find from within CRM without having to open the Sales OS interface.

Integration for Keeping Current
Then, once I claim accounts by exporting from Sales OS, I leverage Enrich. Enrich allows me--as an Administrator--to schedule automatic updates of the Contact / Company information. That way, if new information appears in the ZoomInfo database, Enrich makes sure that empty fields (e.g., phone numbers, e-mail addresses, etc.) are populated while leaving in place information we've entered manually. I have even created custom fields to receive Enrich data that helps Sales OS and the ZoomInfo Data Services Team to help me find data and trends.

Shortening the Sales / Marketing Motion
Additionally, I like upload lists from my CRM or from my partners CRM; so that I may check for Contacts and Organizational Intelligence. You see, I tag the accounts, as I import them; so that I may use the tag as a filter. After that, I apply search criteria plus the tag to filter a massive list into a focused short list of qualified accounts who are searching for information on the services I provide. Then, I can subscribe so that I get an e-mail to alert me when I should give some attention to that organization; and I add suggested contacts to identify people of whom I may not even be aware.

Digging Into Known Network Connections
Incidentally, the Reachout browser add-in is a real winner. I like to visit LInkedIn profiles and Websites. Then, I click the Reachout button and reveal instant information about the person and their organization. I can even click to dial or click to e-mail them before / after I export the contact into my CRM. Also, Websights can tell us about site visitors browsing habits on our company Website--even when they are not yet in our CRM.

What do you like best about the product?

The Zoominfo team is proactive in ensuring that their customers are maximizing the value out of the platform. They don't address conflicts with a "one size fits all" mentality, and will dedicate time to understand your business pain points to formulate a custom solution for your team. Their seamless integration of Zoominfo University / Contact Support makes it easy to quickly access and find traninings or reach out to the support team. With Zoominfo's vast contributotory network, we're able to seamlessly enrich our companys Account, Contact, and Lead data and fill in the gaps for our GTM teams to ensure they're having smarter, intelligent conversations with our customers.

What do you dislike about the product?

ZoomInfo University and their Knowledge center can be difficult to navigate and find a specific training at times.

What problems is the product solving and how is that benefiting you?

Creating a more efficient and seamless routing process based on our specific routing critieria. Enriching our incoming & existing Lead and Contacts data ensures our GTM teams have all the information available to them to have smarter, intelligent conversations with our customers.

What do you like best about the product?

It's easy to use and provides a lot of useful data for prospecting.
The filers are super helpful for targeting potential internal relevant stakeholders.
I also love the Chrome Extension that auto-populates the Zoom info data base based on the URL (website) it's sitting on.

What do you dislike about the product?

Can't think of anything. It meets my prospecting needs.

What problems is the product solving and how is that benefiting you?

Targeted prospecting