We use ZoomInfo to provide data for our sales team. It helps us in obtaining contact information for companies we want to target, looking up their personas by job titles, and getting emails and phone numbers.
ZoomInfo
ZoomInfoExternal reviews
External reviews are not included in the AWS star rating for the product.
This tool has changed my sales process in the best way
Exceptional sales and onboarding for new customers!
The sales process was top notch (we strive to emulate it ourselves) and the onboarding process helped our team maximize the value from the platform.
Even though we are in early days, the preliminary results are impressive with more qualified sales opportunities in our pipeline.
Easy to use, more trusted contacts than other options
- Insights around who's visiting your websites;
- Generally reliable contact information, including more stable than other "free" options like Apollo
- Contact search using lists of companies makes targeting very straightforward
- Inability to see a more full list of entities visiting our website
- Targeting tools are not useful for our SaaS vertical due to lack of related search terms
Integration with existing tools streamlines sales data processes
What is our primary use case?
What is most valuable?
Regarding the best features that ZoomInfo offers, I am not sure they have best features; they are a data provider, and good features would be the fact that they integrate with our current CRM and previous CRMs, as with our cadencing tools.
I can tell you that those integrations have helped streamline our processes, but I do not have specific outcomes. I hear some sales reps appreciate the integrations, and then I hear some find it clunky when they are going between ZoomInfo and their CRM and their cadencing software, so I do not have any key instances, but I just have general ones.
One other thing I have noticed about ZoomInfo's features is that I appreciate their focus on intent data and how they are trying to surface accounts that are more in market, using a bunch of different data sources for that. They have really improved that since when they first launched, it was three to four week old data, which was not really helping with intent, so now they have upped that and changed the game.
What needs improvement?
From my perspective, ZoomInfo can be improved because, as any data provider, there is always room for better data. I have heard from the team that the data could be improved, especially phone numbers for sure in EMEA, which is really bad, and then job changes are usually two months behind LinkedIn in terms of updating people's contact information when they change a job.
For how long have I used the solution?
I have been using ZoomInfo for seven, eight, or even nine years.
What do I think about the scalability of the solution?
ZoomInfo's scalability works because you just add users.
How are customer service and support?
Regarding customer support, I know they have moved away from a one-on-one customer success approach, which I understand, but they have done a lot more videos, and I find it to be fine.
On a scale of one to ten, I would rate their customer support an eight.
How would you rate customer service and support?
Positive
How was the initial setup?
The initial setup with ZoomInfo is straightforward.
What was our ROI?
I have not seen a return on investment with ZoomInfo, so I cannot share relevant metrics.
What's my experience with pricing, setup cost, and licensing?
ZoomInfo is the highest in the market, which can be frustrating, as they also try to add on potentially unnecessary things, and there have been many other players that have come out in the space.
What other advice do I have?
If I have advice for others looking into using ZoomInfo, it would be to definitely do comparisons between at least two other data providers and also read reviews of ZoomInfo and other data providers for companies of the same size team and same use case. I would also want to talk to sales ops, marketing ops, and other sales leaders to see how their teams have experienced ZoomInfo.
On a scale of one to ten, I rate ZoomInfo a six overall. The reason I rate it a six is because it is not perfect, they have got issues with telephone data in EMEA, and they are lagging in terms of job change information updates.
Review - Zoominfo Sales Platform
Detailed company information
The best research platform
So nothing to dislike
Accuracy of data
Review - Zoominfo platform
Filter Options
Easy to choose
The marking on the email and phone number is really helpful, it saves time
Zoominfo Sales - review
Database building
Accurate data + tools that shave hours of manual work each week.
Thankfully, ZI has been top notch in delivering data that's accurate while also making it easy to access, shape, and utilize that data through lists and workflows.
Our reps use the browser plugin to import contact/company data directly into hubspot with ease - cutting hours of manual work out weekly.
Not much to complain about at all.
With ZI, we've been able to get clear insight into who to target/reach out to when prospecting - saving us hours of manual work every week.
Zoominfo Sales Review
Overall Scoops
Multilayered search option
Great filter option
Easy Extraction
Review on Zoominfo Sales
No. of options to choose from are more than adequate
Most of the email addresses are accurate
Buyer Intent and Scoops are a good addition