ZoomInfo
ZoomInfoExternal reviews
8,252 reviews
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Comprehensive, Accurate Data with an Intuitive Interface
What do you like best about the product?
It's the most comprehensive database for finding accounts and contacts for our outbound efforts. I can trust that the data I'm pulling will be robust and accurate, and the interface is incredibly easy to use.
What do you dislike about the product?
Like all database tools, you have to understand that the contact data won't be 100% accurate. That's not really a ZoomInfo problem, but a tools problem in general.
What problems is the product solving and how is that benefiting you?
Not only can we get a look at our entire ICP with their list builder, we can also see who is outside of our vision with tools like Intent and Websights. ZoomInfo gives us the full picture of who we should be targeting from an outbound perspective to help us drive pipeline.
Detailed Insights and Outstanding Support for Sales Teams
What do you like best about the product?
I love that I can such detailed information about companies and contacts. My team uses it almost daily to help with sales and business development. The ZoomInfo staff is so easy to work with and the platform is constantly being updated with new features.
What do you dislike about the product?
I would like to be able to click on a tag on a company profile to then see the full tag list. It would also be nice to see websight location on the company profile.
What problems is the product solving and how is that benefiting you?
ZoomInfo has given us a tool to broaden our sales and marketing tactics for business development, expanding our existing customer base, and finding new leads. The platform gives us data like websights, intent, scoops, locations in one easy spot.
Effortlessly Streamlines Our Outbound Operations
What do you like best about the product?
I find ZoomInfo Sales incredibly effective in automating campaigns and streamlining our customer outreach process. It allows me to create a broad reach when seeking new customers and narrows down the most appropriate contacts to focus on, which makes our efforts much more targeted and efficient compared to the manual processes we used before. The A/B testing workflows are fantastic, providing valuable insights into which email strategies work best. Using the analytics feature, I can see who opens and replies to emails, ensuring we focus on the right contacts. Copilot, SalesLoft, and Engage are among the features I appreciate for their effectiveness in improving our outreach strategies. Streaming intent and regular intent really help in identifying potential customers effectively. All aspects of the software aid in elevating our customer outreach strategy, and I've found everything to work really well, contributing significantly to our business prospects. The initial setup of ZoomInfo Sales was as easy as it gets, contributing to its efficiency and usability.
What do you dislike about the product?
I'm not sure how to answer that because I really like everything about the platform.
What problems is the product solving and how is that benefiting you?
I use ZoomInfo Sales to automate manual outbound processes, making it easier to run campaigns, target the right contacts, and analyze customer interactions effectively.
Instant Clarity and Targeted Prospecting with ZoomInfo to Help Us Win Faster
What do you like best about the product?
ZoomInfo provides my team with immediate clarity on where to direct our efforts. The blend of accurate company and contact data, intent signals, and workflow automation transforms prospecting from guesswork into a more focused and strategic process. It essentially serves as our shortcut to identifying who is in-market, understanding their interests, and determining the best way to connect with them—all without wasting hours searching through various systems. This keeps our go-to-market approach efficient, agile, and well-coordinated.
What do you dislike about the product?
As with any data platform, there are times when contact accuracy fluctuates or some specialized industries seem less represented. While this isn’t a major issue, my team does sometimes need to verify a record before reaching out. However, ZoomInfo is always evolving, and its overall depth and reliability continue to surpass any other solution we’ve tried.
What problems is the product solving and how is that benefiting you?
ZoomInfo has truly simplified the process of prospecting and territory planning for my team. Rather than wasting time on unreliable data, outdated contacts, or making guesses about who is actually in-market, we now have a clear and prioritized understanding of where to focus our efforts. The blend of accurate data, buying signals, and enrichment has made our outbound activities more efficient, sped up our follow-up, and revealed opportunities we might have otherwise overlooked. As a result, we’ve seen greater efficiency, higher conversion rates, and much better insight into our total addressable market.
Comprehensive Data and Customization, Missing SMB Depth
What do you like best about the product?
I really appreciate ZoomInfo Sales for its comprehensive and up-to-date data. The real-time insights it provides into ongoing projects and pain points are invaluable for our business outreach strategies. I am impressed with the accuracy and breadth of the prospect pool, which significantly enhances our prospecting efficiency and efficacy. The platform's ability to act as a bridge in our tech stack further streamlines our operations. I particularly enjoy the customization options available, along with the granular filters and features that enable us to identify good-fit prospects effectively. The streamlined features that allow drilling down to only relevant insights are a major plus, and they make our prospecting tasks more efficient. Overall, these attributes make ZoomInfo Sales an essential tool in our sales strategy, significantly contributing to our success in lead generation, sales intelligence, prospecting prioritization, and running marketing campaigns. Its powerful data cleansing capabilities also ensure we are working with the most accurate and relevant information possible.
What do you dislike about the product?
I wish I could log into user accounts as an admin, which would allow for more efficient demonstrations and troubleshooting. Additionally, the platform's enterprise data is robust, but the small and medium-sized business (SMB) data is lacking in comparison. This is a drawback since we like to target the SMB industry but find the available data less comprehensive than desired.
What problems is the product solving and how is that benefiting you?
I use ZoomInfo Sales for up-to-date prospecting info, real-time insights, and streamlining my lead generation, boosting prospect efficiency and efficacy.
Comprehensive Global Database, Stellar Support
What do you like best about the product?
I appreciate ZoomInfo Sales for its extensive database, which is a significant asset for our global company. The vast amount of data available through ZoomInfo is incredibly valuable, especially when compared to smaller competitors, as it provides more comprehensive global data. Additionally, the software offers our sellers an easy way to locate companies and contacts within their desired areas or industries, and it simplifies the process of exporting contact information into our other systems for reaching out. I also find the support from our current account team, including our customer success manager and account manager, to be fantastic. Their amazing support enhances our overall experience with ZoomInfo Sales.
What do you dislike about the product?
I find the contact information provided by ZoomInfo Sales sometimes outdated or missing. Although this is understandable due to the vastness of the database, it still poses a challenge when accurate and up-to-date information is crucial.
What problems is the product solving and how is that benefiting you?
I find ZoomInfo Sales makes it easy for sellers to find and export contact information, aiding outreach efforts. Its extensive database is crucial for our global company, offering more data compared to smaller competitors, despite occasional inaccuracies.
Detailed Data At Your Fingertips
What do you like best about the product?
The detailed data that is available, easily, at your fingertips is an invaluable tool for sales teams.
What do you dislike about the product?
I wish the cost was a little more reasonably priced for mid-size companies who are limited on their sales teams.
What problems is the product solving and how is that benefiting you?
Who is visiting my site. Who I need to target. And when.
Essential for Contact Enrichment, Seamless Integration
What do you like best about the product?
I really like the ability of ZoomInfo Sales to search by email, name, or organization name, providing me with a comprehensive list of contacts at all levels of the organization. This is incredibly useful for my work in contact enrichment, audience generation, and targeting, as it ensures that I have access to accurate and organized information. Additionally, I find the cold list generation feature highly advantageous for outreach purposes. The initial setup of the platform was straightforward and simple to integrate, which was a relief as it allowed for a smooth transition and immediate use of its powerful tools. Overall, the systematic and robust capabilities of ZoomInfo Sales make it a valuable resource in my professional toolkit.
What do you dislike about the product?
I never got intent signals to work with ZoomInfo Sales OS.
What problems is the product solving and how is that benefiting you?
I use ZoomInfo Sales for contact enrichment, audience generation, and targeting, confirming job titles, and company info, with an easy search feature and cold list generation enhancing outreach.
Seamless Salesforce Integration, but Data Accuracy Concerns
What do you like best about the product?
I really love the seamless integration of ZoomInfo Sales with Salesforce. This integration is absolutely top-notch and has been a key reason for switching to ZoomInfo Sales. The synchronization between the two platforms makes it much easier to manage sales operations effectively, reducing the manual effort needed. This feature stands out as incredibly valuable, enhancing our workflow and increasing overall efficiency.
What do you dislike about the product?
The data isn't always accurate, which affects its reliability for making informed decisions. Additionally, the lack of integration between ZoomInfo Sales and LinkedIn Sales Navigator requires constant switching between the two platforms, making the workflow cumbersome.
What problems is the product solving and how is that benefiting you?
I use ZoomInfo Sales to manage my sales team and customers, finding direct contact information and validating email addresses efficiently.
Intuitive Design Makes Workflow Effortless
What do you like best about the product?
I appreciate how intuitive the platform is, making it easy for a wide range of users—including AEs, RevOps, and Marketing—to navigate and use.
What do you dislike about the product?
In my opinion, certain add-on features ought to be included within the package we purchase, rather than being offered separately.
What problems is the product solving and how is that benefiting you?
We needed our account executives to have access to better target accounts and a platform for sourcing them. This solution made it much easier for us to establish a new, self-serve prospecting process, which really helped us streamline our workflow.
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