Streamlined Client Interaction and Easy Setup
What do you like best about the product?
I use ZoomInfo Sales to find my clients' general information, and it helps me get direct information so I can call them directly without wasting time. I like that it offers options to speak with people at the VP level. It's also great that it provides information about companies and is very simple and easy to use. The initial setup was very easy, which I love.
What do you dislike about the product?
Nothing
What problems is the product solving and how is that benefiting you?
I use ZoomInfo Sales to quickly get direct information on clients, allowing me to call them directly and speak with VP-level contacts. It saves time by bypassing gatekeepers and is very simple and easy to use.
Effortless Salesforce Integration, Minor Tweaks Needed
What do you like best about the product?
I find that ZoomInfo Sales is very adaptive with Salesforce most of the time. It's easy to transfer contacts from ZoomInfo Sales over to my Salesforce account. Plus, the initial setup was very easy.
What do you dislike about the product?
I find it frustrating that a lot of the times I have to search for the Salesforce account on ZoomInfo Sales, because it states there isn't an account associated yet. It would be better if ZoomInfo Sales made the sales accounts of Salesforce more compatible. When I try to transfer new contacts to an already established account in Salesforce, ZoomInfo Sales says there is no account associated and wants me to create a new account in Salesforce. I have to manually search for the account and then click on it, so it doesn't create a whole new account in Salesforce.
What problems is the product solving and how is that benefiting you?
I use ZoomInfo Sales for accessing contact information of prospects, and it integrates well with Salesforce, making it easy to transfer contacts between the two platforms.
Targeted contact data has powered outbound campaigns and now drives our partnership outreach
What is our primary use case?
My main use case for
ZoomInfo is pulling contacts for outbound marketing campaigns.
For our recent partnership with AWS Marketplace, I used ZoomInfo to pull certain contacts that matched our target ICP of job titles and companies, and then I implemented that into our outbound marketing.
I just use ZoomInfo for pulling contacts that we don't have in our current database.
What is most valuable?
For our small use case, the best feature ZoomInfo offers is pulling contact information, and from what I've seen, the information is normally pretty accurate.
When I say the contact information is accurate, I find that it definitely saves outbound approach or accuracy because if the contacts aren't accurate, the emails we send are going to bounce and it's going to affect our reputation score, and obviously the message won't get to the intended person.
ZoomInfo has impacted my organization positively because with our new partnership, we were able to add thousands of contacts that we never would have had otherwise, and it's been huge on getting our messaging out and really been the backbone behind our marketing.
What needs improvement?
I think ZoomInfo can be improved by getting the accuracy closer to 99%, as I mentioned it's about 95% accurate, but we do run the information through a secondary source just to validate the bounces, so that would just be great for us and I wouldn't have to run the information through another tool.
For how long have I used the solution?
I have been using ZoomInfo for just one year.
What do I think about the stability of the solution?
What do I think about the scalability of the solution?
We just use ZoomInfo for a simple marketing case of pulling contacts, but I think it's really scalable; you can get as many or as few as you want and it's all relatively simple to do so.
Which solution did I use previously and why did I switch?
I haven't previously used a different solution for this.
How was the initial setup?
I didn't evaluate other options before choosing ZoomInfo, because it was already implemented at my current job when I started.
What was our ROI?
I would say I've seen a return on investment; I probably can't give you a number, but it's been huge because we're able to get contacts that we can email and outreach that we didn't have before.
What's my experience with pricing, setup cost, and licensing?
I don't deal with pricing here at my current organization, so I'm not 100% sure about the pricing, setup cost, and licensing.
What other advice do I have?
I give ZoomInfo the highest rating because just from everything I've done, if anybody's going to have information to find somebody, it'll be ZoomInfo; to me, they're the industry leader of finding contact information and enriching contacts.
My advice to others looking into using ZoomInfo is to go with it; in my personal opinion, it's the industry leader of enriching and pulling contact data, so I would say give it a try and you won't be disappointed.
I would rate ZoomInfo a 10 on a scale of one to 10.
Essential Tool for Finding and Completing Prospect Information
What do you like best about the product?
I use it to fill in missing prospect information or to discover new prospects. The HubSpot integration is a great feature as well. The platform is very user-friendly and straightforward to implement, making the whole process smooth and efficient.
What do you dislike about the product?
It may reduce the number of calls you are able to make in a single day.
What problems is the product solving and how is that benefiting you?
This tool helps me correct inaccurate contact information by updating phone numbers and email addresses. Additionally, it provides access to C-level contacts at the companies I am trying to reach.
Powerful Prospecting Tool with Robust Data and Smart Filters
What do you like best about the product?
It provides a significant amount of data when researching accounts to prospect into. I really like the ability to filter contact titles and locations.
What do you dislike about the product?
I understand this is somewhat subjective - but I do wish the data was more accurate and could be counted on a bit more.
What problems is the product solving and how is that benefiting you?
It's allowing me to have multiple contacts within an organization to reach out to that I don't normally have access to. It's great to not feel like you have one shot at prospecting into an account.
Comprehensive, Accurate Data with an Intuitive Interface
What do you like best about the product?
It's the most comprehensive database for finding accounts and contacts for our outbound efforts. I can trust that the data I'm pulling will be robust and accurate, and the interface is incredibly easy to use.
What do you dislike about the product?
Like all database tools, you have to understand that the contact data won't be 100% accurate. That's not really a ZoomInfo problem, but a tools problem in general.
What problems is the product solving and how is that benefiting you?
Not only can we get a look at our entire ICP with their list builder, we can also see who is outside of our vision with tools like Intent and Websights. ZoomInfo gives us the full picture of who we should be targeting from an outbound perspective to help us drive pipeline.
Detailed Insights and Outstanding Support for Sales Teams
What do you like best about the product?
I love that I can such detailed information about companies and contacts. My team uses it almost daily to help with sales and business development. The ZoomInfo staff is so easy to work with and the platform is constantly being updated with new features.
What do you dislike about the product?
I would like to be able to click on a tag on a company profile to then see the full tag list. It would also be nice to see websight location on the company profile.
What problems is the product solving and how is that benefiting you?
ZoomInfo has given us a tool to broaden our sales and marketing tactics for business development, expanding our existing customer base, and finding new leads. The platform gives us data like websights, intent, scoops, locations in one easy spot.
Effortlessly Streamlines Our Outbound Operations
What do you like best about the product?
I find ZoomInfo Sales incredibly effective in automating campaigns and streamlining our customer outreach process. It allows me to create a broad reach when seeking new customers and narrows down the most appropriate contacts to focus on, which makes our efforts much more targeted and efficient compared to the manual processes we used before. The A/B testing workflows are fantastic, providing valuable insights into which email strategies work best. Using the analytics feature, I can see who opens and replies to emails, ensuring we focus on the right contacts. Copilot, SalesLoft, and Engage are among the features I appreciate for their effectiveness in improving our outreach strategies. Streaming intent and regular intent really help in identifying potential customers effectively. All aspects of the software aid in elevating our customer outreach strategy, and I've found everything to work really well, contributing significantly to our business prospects. The initial setup of ZoomInfo Sales was as easy as it gets, contributing to its efficiency and usability.
What do you dislike about the product?
I'm not sure how to answer that because I really like everything about the platform.
What problems is the product solving and how is that benefiting you?
I use ZoomInfo Sales to automate manual outbound processes, making it easier to run campaigns, target the right contacts, and analyze customer interactions effectively.
Instant Clarity and Targeted Prospecting with ZoomInfo to Help Us Win Faster
What do you like best about the product?
ZoomInfo provides my team with immediate clarity on where to direct our efforts. The blend of accurate company and contact data, intent signals, and workflow automation transforms prospecting from guesswork into a more focused and strategic process. It essentially serves as our shortcut to identifying who is in-market, understanding their interests, and determining the best way to connect with them—all without wasting hours searching through various systems. This keeps our go-to-market approach efficient, agile, and well-coordinated.
What do you dislike about the product?
As with any data platform, there are times when contact accuracy fluctuates or some specialized industries seem less represented. While this isn’t a major issue, my team does sometimes need to verify a record before reaching out. However, ZoomInfo is always evolving, and its overall depth and reliability continue to surpass any other solution we’ve tried.
What problems is the product solving and how is that benefiting you?
ZoomInfo has truly simplified the process of prospecting and territory planning for my team. Rather than wasting time on unreliable data, outdated contacts, or making guesses about who is actually in-market, we now have a clear and prioritized understanding of where to focus our efforts. The blend of accurate data, buying signals, and enrichment has made our outbound activities more efficient, sped up our follow-up, and revealed opportunities we might have otherwise overlooked. As a result, we’ve seen greater efficiency, higher conversion rates, and much better insight into our total addressable market.
Comprehensive Data and Customization, Missing SMB Depth
What do you like best about the product?
I really appreciate ZoomInfo Sales for its comprehensive and up-to-date data. The real-time insights it provides into ongoing projects and pain points are invaluable for our business outreach strategies. I am impressed with the accuracy and breadth of the prospect pool, which significantly enhances our prospecting efficiency and efficacy. The platform's ability to act as a bridge in our tech stack further streamlines our operations. I particularly enjoy the customization options available, along with the granular filters and features that enable us to identify good-fit prospects effectively. The streamlined features that allow drilling down to only relevant insights are a major plus, and they make our prospecting tasks more efficient. Overall, these attributes make ZoomInfo Sales an essential tool in our sales strategy, significantly contributing to our success in lead generation, sales intelligence, prospecting prioritization, and running marketing campaigns. Its powerful data cleansing capabilities also ensure we are working with the most accurate and relevant information possible.
What do you dislike about the product?
I wish I could log into user accounts as an admin, which would allow for more efficient demonstrations and troubleshooting. Additionally, the platform's enterprise data is robust, but the small and medium-sized business (SMB) data is lacking in comparison. This is a drawback since we like to target the SMB industry but find the available data less comprehensive than desired.
What problems is the product solving and how is that benefiting you?
I use ZoomInfo Sales for up-to-date prospecting info, real-time insights, and streamlining my lead generation, boosting prospect efficiency and efficacy.
