ZoomInfo

What do you like best about the product?

This tool supports efficiency and accuracy, and it’s reliable for staying up to date in one consolidated place.

What do you dislike about the product?

There are times when I can’t find some of the contacts I need.

What problems is the product solving and how is that benefiting you?

GTM Workspace provides critical insight into marketplace movements and helps identify how ready prospects are to engage, based on their current needs.

What do you like best about the product?

I really like the ease of access and consistency in the platform. It's great at helping me find decision makers and new contact information, as well as offering intent signals and scores to understand what people in my market are looking for. The integration with Salesforce is a big plus, allowing me to easily import contacts directly into my CRM without manual input. The setup process was very easy, which I appreciated.

What do you dislike about the product?

I'd like to see more frequent updates and integration into LinkedIn for keeping contacts and employee data current with their turnover.

What problems is the product solving and how is that benefiting you?

I use GTM Workspace - Powered by ZoomInfo to find decision makers, new contact information, and intent signals. It integrates seamlessly with our CRM, saving me time on manual data entry.

What do you like best about the product?

I find GTM Workspace – Powered by ZoomInfo really useful for sales prospecting. It helps me identify specific people in specific roles within target companies, which has cut my research time roughly in half when I’m hunting for leads. I also appreciate how well it connects with Salesforce CRM, and being able to pull contact information for prospects has been genuinely helpful.

The contact and company data has mostly been solid. I do run into the occasional outdated record, but it hasn’t slowed me down much—still, it’s worth knowing. The ZoomInfo connector integrated with Claude is also a nice addition to my workflow. I don’t rely on the AI features all the time, but when I need to find specific people in certain industries and confirm their role at a company, it handles that well.

On the downside, the UI could be better optimized. Features like advanced search would be more effective than relying on a plain general search. For context, I’m part of a sales organization called PES at the University of Houston. I don’t know the pricing since it’s included with our partnership, but if I were out in the field and needed to find certain people in certain industries, I’d be willing to pay a good amount for it. There was little to no onboarding, but the product is straightforward enough that it didn’t hurt the overall experience.

What do you dislike about the product?

The UI could use some optimization. The search filters feel clunky and a bit limited; finding the exact filter I want takes more clicking than it should. For my needs, a proper advanced search would be much more useful than the current general search. I also notice slower loading at times, which breaks my flow when I’m working through a list of prospects. The data is mostly reliable, but I do run into the occasional outdated record, so I sometimes double-check contact details before reaching out. Onboarding was pretty much nonexistent as well; the product is simple enough that I was able to figure it out, but a little more guidance up front would have helped me get to the most useful features faster.

What problems is the product solving and how is that benefiting you?

The hardest part of prospecting used to be finding the right people—the specific person in the specific role at a company who would actually care about what I’m selling. GTM Workspace – Powered by ZoomInfo solves that for me. I can narrow my search to people in specific roles within specific industries and pull their contact information quickly, which has cut my research time roughly in half. And because it connects directly with Salesforce CRM, the prospects I find flow straight into the tools I already work in, instead of sitting in a separate spreadsheet. As a result, I spend far less time hunting for leads and more time actually reaching out to them.

What do you like best about the product?

I’ve really enjoyed ZoomInfo’s AI feature. It’s been beneficial when prospecting providers, helping me uncover useful intel about the organization.

What do you dislike about the product?

Hubspot integrations could be improved for a smoother workflow

What problems is the product solving and how is that benefiting you?

GTM Workspace - Powered by ZoomInfo has improved my sales performance and helped save time on prospecting providers

What do you like best about the product?

What I like best about GTM Workspace – Powered by ZoomInfo is that it brings prospecting, account intelligence, and engagement tools into a single platform, making it easier to identify the right contacts, personalize outreach, and improve sales productivity. It helps streamline the go-to-market process and enables more data-driven conversations with customers.

What do you dislike about the product?

One drawback of GTM Workspace – Powered by ZoomInfo is that contact data can occasionally be outdated or incomplete, requiring additional verification before outreach. It can also feel overwhelming at times due to the number of features and data available.

What problems is the product solving and how is that benefiting you?

GTM Workspace helps me quickly identify target accounts and contacts, access relevant company insights, and prioritize outreach. This saves time, improves prospecting efficiency, and helps create more meaningful customer conversations.

What do you like best about the product?

The simplicity. Also the ease of use saves me a lot of time.

What do you dislike about the product?

Not much. I think that it can be updated with information faster, but I have no complaints.

What problems is the product solving and how is that benefiting you?

It is streamlining my workflow making my prospecting more efficient.

What do you like best about the product?

GTM Workspace centralizes our go-to-market data in one place, eliminating the need to juggle multiple tools. The ZoomInfo integration gives us accurate contact and company data that feeds directly into our workflows, saving our sales team hours of manual research each week. The intent signals have been especially valuable for prioritizing outreach to accounts that are actively in-market.

What do you dislike about the product?

The onboarding process can be steep for new users — it takes time to fully configure the platform and integrate it with existing CRM workflows. The interface, while feature-rich, can feel overwhelming at first. Pricing is also on the higher end, which can be a barrier for smaller teams. Better in-app guidance and more flexible pricing tiers would go a long way.

What problems is the product solving and how is that benefiting you?

GTM Workspace solves the core problem of fragmented go-to-market data by bringing contact intelligence, intent signals, and workflow automation under one roof. Before, our team was wasting time cross-referencing multiple tools and dealing with outdated prospect data. Now we have a single source of truth that keeps our CRM clean and our reps focused on the right accounts at the right time. The result has been faster pipeline generation and more meaningful outreach.

What do you like best about the product?

GTM Workspace provides company data, contacts, intent signals, and engagement insights in one place. This helps team to find lucrative accounts to target in B2B sales and marketing.

What do you dislike about the product?

There is not much to dislike but - sometime due to multiple features it seems complicated to work and create ICP list and workflows.

What problems is the product solving and how is that benefiting you?

Zoominfo is really solving our problem to find high intent account targeting with accurate contact information of key decision makers.

- Accurate email addresses, direct numbers, and firmographic data.
- Can build a segmented ICP based on industry, company size, revenue etc.
- By using intent data, web activity, and engagement signals we can prioritize prospects who are more likely to convert.
- Reduced time and efforts of manual searching due to integration feature. Smooth syncing with salesforce and hubspot can give contact information on a click.

What do you like best about the product?

I really like the flexible, spreadsheet-style Views. They let me quickly slice, filter, and organize accounts, opportunities, and contacts all on a single screen, without needing a RevOps background or a heavy Salesforce buildout.

What do you dislike about the product?

It feels like AI is being shoved down my throat. I can see how AI can definitely be helpful, but I’d rather be able to choose when to use it instead of constantly getting pop-ups and reminders.

What problems is the product solving and how is that benefiting you?

We execute coordinated plays against specific target lists. When intent data and lookalike targeting are paired correctly, teams report a noticeable impact on the pipeline within the first 60 days.

What do you like best about the product?

Helps improve sales performance with prospecting through the use of AI intelligence

What do you dislike about the product?

The way you can export reports into excel/google docs is lacking

What problems is the product solving and how is that benefiting you?

Saving real time & money when it comes to prospecting