Implementation has transformed process automation with quick deployment and excellent support
What is our primary use case?
We use Workato for our G&A across finance, accounting, procurement, audit and compliance, HR, GTM which covers sales, marketing, customer success, as well as IT.
Wherever we need process automation, APIs, reverse ETL, event-based automation, intelligent document processing, or need to build AI agents, that's where we are using Workato.
Currently, I cannot share the exact count of users, but it includes the COE (Center of Excellence) and several lines of business including the marketing and HR departments.
What is most valuable?
There are several features I find best about Workato, with the first being its ease of use, reduced time to market, and their customer support.
It serves as a one-stop shop where you can maximize coverage on both the automation and AI side.
The initial setup of Workato is easy to use, and the customer support team ensures proper adoption of the Workato platform, helping us solve the right problems. We are getting benefits from it, adding business impact and value.
What needs improvement?
While there are still a few areas where Workato has room for improvement, they’re making impressive strides in advancing their AI capabilities and enhancing their RPA features. Their recent conference showcased significant progress in this direction and was truly a remarkable experience.
For how long have I used the solution?
I have been using Workato for almost three years now.
What do I think about the stability of the solution?
The stability of the product is quite stable.
How are customer service and support?
Their customer success team, support team, leadership and account executives are amazing.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
I have used different solutions before.
What other advice do I have?
I have experience in the automation space for more than 18 years, and I have worked on multiple integration platforms including JCAPS, Oracle SOA Suite, Oracle Service Bus, BPM, MuleSoft, Boomi, and SnapLogic.
With Workato, you can automate any use case, but before implementing your use cases, I suggest understanding your processes better.
Try to optimize the processes and make sure you have good data quality because with Workato, you can automate any complex process, but if you do not optimize your processes or work on your data quality, it will be garbage in, garbage out.
I would recommend this product to other people. I rate Workato an 8 out of 10. I believe if they offer RPA capabilities, it will become a Swiss army knife to solve all automation use cases.
Work on the process, data quality, and then focus on the automation.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Workato Review: Enterprise-Grade Power, But at a Price
What do you like best about the product?
Workato is in the same “low-code integration & automation” space as Logic Apps, Zapier, Power Automate, etc. What stands out about Workato compared to others is:
What do you dislike about the product?
Pricing Complexity & Cost
Steeper Learning Curve than “Zapier-style” Tools
Connector Coverage vs Azure / Zapier
What problems is the product solving and how is that benefiting you?
Connecting Disparate Systems
Automating Repetitive Business Processes
Enabling Business + IT Collaboration
Inspiring
What do you like best about the product?
I like that at the core of the offering, it really is empowering humans to unlock their potential and show them that what they believed was impossible for themselves is now possible.
What do you dislike about the product?
From a business standpoint, I worry about Workato catering to the business on industry knowledge which then may limit the company's identity. The core of each company and the identity they have is different from others which helps make us a strong society by competing. I see a world where every company uses Workato. In that sense, alongside powering the individual, empower the company not only on its productivity but on its identity.
What problems is the product solving and how is that benefiting you?
Automating workflows
Boost productivity and process efficiency
Powerful automation for GTM systems
What do you like best about the product?
Workato makes it possible to connect almost any system and automate complex, multi-step workflows without heavy engineering resources. It’s extremely flexible, with prebuilt connectors and the ability to customize recipes to handle advanced logic. For marketing operations in particular, it saves hundreds of hours by automating repetitive tasks, reducing manual errors, and ensuring data flows smoothly across Salesforce, Marketo, LinkedIn, and other platforms.
What do you dislike about the product?
The platform has a learning curve, especially when working with more advanced recipes and APIs—it’s not always plug-and-play. Error messages can sometimes be vague, requiring trial and error to troubleshoot. Costs can scale quickly if you’re running high-volume processes, so you need strong governance and monitoring to avoid overages. Finally, managing recipe maintenance across environments (dev, UAT, production) can take careful planning to ensure long-term sustainability.
What problems is the product solving and how is that benefiting you?
Workato helps us eliminate manual, repetitive tasks by automating workflows across Salesforce, Marketo, LinkedIn, Snowflake, and other platforms. It ensures data consistency across systems, accelerates campaign execution, and reduces human error. This saves our team significant time, improves reporting accuracy, and allows us to focus on strategic initiatives instead of admin work. The ability to orchestrate complex, multi-step processes has also unlocked new use cases that wouldn’t have been possible without custom development.
Connecting my needs
What do you like best about the product?
It has made it really easy for us to connect our Atlassian tools with our signature process, making it seamless.
It has improved our daily efforts, without any need for us to need support, as, as soon as it was implemented, we started using it every day, without any inconveniences per which we had to contact them.
What do you dislike about the product?
Integrations are sometimes a bit slow to trigger, but it's not a big deal.
What problems is the product solving and how is that benefiting you?
Having our information needing to travel through different platforms, it connects them all.
Easy to use and powerful
What do you like best about the product?
Workato is easy to use despite it’s a very powerful integration tool
What do you dislike about the product?
One weakness I’ve noticed is that large data processing jobs can sometimes run slower than expected, especially when handling bulk updates or complex multi-step workflows.
What problems is the product solving and how is that benefiting you?
Business Applications integrations, finance systems integrations, GTM systems integrations
Workato one is going to rule agentic space
What do you like best about the product?
Workato’s Agentic Studio is a powerful environment for building AI-driven automations and agents.
With stack modernization has one of the core principles and they have embarked on the right journey.
Personally like the speed at which the integrations and automations can be built
What do you dislike about the product?
Workato Go needs more vetting and has to be more stable
Some of the abstraction on the connectors is great but creates confusion and causes issues during troubleshooting
What problems is the product solving and how is that benefiting you?
Workato is used as integration platform for our organization.
All the enterprise data orchestration of business tech team is built on Workato
Very impressed with genies and GO
What do you like best about the product?
The ability to create and deploy and orchestrate genies is game changing. The Workato platform itself is well designed with efficiency and security in mind from the group up
What do you dislike about the product?
The tiring and what’s included was confusing at first, but we worked through it.
What problems is the product solving and how is that benefiting you?
Interconnecting apps and helping to reduce redundancy.
The most user friendly iPaaS tool
What do you like best about the product?
Workato is an incredibly easy tool to learn. The UI is very user friendly and allows for very readable and manageable workflows with minimal effort. It integrates easily with big names in software and gives you the freedom to connect less known tools as well.
What do you dislike about the product?
Workato has a few quirks around testing that can create a bit of confusion, that being said the workarounds are low effort.
What problems is the product solving and how is that benefiting you?
Keeping data consistent across systems, user management, powering GTM efforts
Great for embedded customers
What do you like best about the product?
Enterprise-ready IPAAS. Security and error reporting insights and automation.
What do you dislike about the product?
Not so intuitive for non-technical customers. Challenges managing sdk and customers at scale
What problems is the product solving and how is that benefiting you?
Expanding possibilities for incorporating guidecx in the customer journey our customers are driving.
