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151 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Marketing and Advertising

Tray.io

  • August 27, 2017
  • Review provided by G2

What do you like best about the product?
Tray makes it easy to solve complex integration issues with a robust, reliable, and intuitive platform for workflow automation.
What do you dislike about the product?
In a professional setting, there's a learning curve to the GUI that makes it difficult to on-board other users. This could potentially be alleviated by adding detail to the flow-chart representation of each workflow.

In a personal setting, Tray is insanely easy to use on personal projects, but the pricing model can be worrisome. You have to ask, "What if my app becomes super popular? Can I afford to use Tray, or should I find a cheaper, harder-to-use platform?"
What problems is the product solving and how is that benefiting you?
I have used Tray for everything from integrating online lead forms with my business's email platform to managing donation transactions for a mobile app.

Tray.io took my lead capture rate from 80% with my CRM's client-side methods to >99%.


    Seth F.

Zapier on Steroids!

  • August 08, 2017
  • Review verified by G2

What do you like best about the product?
Infinite flexibility—Tray.io can connect with any endpoint of any REST API and perform transformations, conditionals, and other complex functions with reliability and ease. I've used it to help clients realize super complex automation tasks with incredible budget efficiency, and without needing to rely on prebuilt integration endpoints.

Endless conditionals — unlike Zapier and other cloud service automation platforms, Tray lets you create many branching if/then conditions, enabling you to combine multiple scenarios (which would otherwise require a number individually setup flows) into one super powerful flow. This saves both time and resources.

Wonderful consulting support — for times when the automation I'd like to achieve is a bit over my own head, Tray's business services team is there to help me and my clients make it happen. They're smart, super capable, and highly committed to getting the job done. I can't speak highly enough about this aspect of their business.

Incredible reliability — in the 18 months that I've been working with Tray, they've only very rarely down or fallen out of sync with my cloud services. And when that has happened, they've been willing to step in and help right the problem. This is a HUGE benefit of their offering.
What do you dislike about the product?
Tray's UX can be a bit daunting and difficult for non-developers, and it lacks a pure command-line UX which some developers prefer. However, Tray's consulting services help counterbalance those limitations by helping establish your desired flow, and anyone scrappy can then take that work and clone it or tweak it as desired.
What problems is the product solving and how is that benefiting you?
- Complex roll-ups of Intercom user data into company profiles
- Automated aggregation of Intercom company and user data into powerful metrics
- Automated enrichment of email addresses via Clearbit
- Automated generation of URL2PNG screenshots triggered by new posts in a web service
- Automated detection of new posts on an open data service (Socrata) and generation of corresponding new posts on a community platform (Discourse)
Recommendations to others considering the product:
Tray is the way to go if you...
- Can't access the specific API endpoint you need via Zapier or a similar service
- Need to implement logic for both sides of a conditional filter in your flow
- Need hands-on support getting a complex flow up and running


    Murat M.

Tray is helping power our sales ops

  • August 05, 2017
  • Review verified by G2

What do you like best about the product?
Huge savings on development time. The ability to put together complex integrations between our backend and 3rd party services using a GUI
What do you dislike about the product?
Could have more tutorial videos on each integration
What problems is the product solving and how is that benefiting you?
We wanted a way to get our sales operations up and running quickly, by using Tray we managed to plug several different services together including Salesforce without much effort


    Alex B.

Works Well, Technical, But Powerful

  • August 04, 2017
  • Review verified by G2

What do you like best about the product?
We have used services like Zapier to accomplish automation, but Tray.io has a very specific set of features that Zapier is unable to compete with. You are able to have loops in Tray, which allows you to do things like "sync all phone calls from RingCentral to CRM (ProsperWorks)". Something like that which you are not very easily able to do in Zapier. It definitely has its place in the space.
What do you dislike about the product?
Pricing. It's not at all SMB friendly. Forcing of a minimum of 5 workflows and starting prices of $150+ per workflow per month is a bit outrageous. Also, the UI is a bit technical. Comparing the UI/UX to something like Zapier, you are less likely to have a random person at the company set up a workflow to solve a problem. There is a lot of logic that goes into building a good workflow and even for someone very technical (a programmer like me), there are times which I get a bit overwhelmed and confused.
What problems is the product solving and how is that benefiting you?
Syncing of data across platforms and triggering automatons between actions. An example of this is logging all phone calls from our VoIP provider over to our CRM. You can also use it for syncing backups via API to Google Sheets for your CRM and more. New problems come up every day when consulting for our clients. Different businesses will use the product differently because it is more like "connective glue" for your SaaS services than it is a "SaaS" on its own.
Recommendations to others considering the product:
If you are a larger company and can justify the pricing, it should be able to solve some of your automation needs.


    Venture Capital & Private Equity

Independence! I created 19 different workflows without dev resources

  • August 01, 2017
  • Review verified by G2

What do you like best about the product?
Tray.io has taken over many of our workflows core to our operations. I love that I can create integrations and automation myself without needing to draw on scarce developer time.

The product seems to have improved every time I log in!
What do you dislike about the product?
Documentation is a bit thin so I first try to figure it out on my own. If I can’t figure it out jump on in-app support chat and the team is responsive and helpful.
What problems is the product solving and how is that benefiting you?
Tray.io lets me tie together multiple SaaS products with advanced workflow logic and without the need for custom code.


    Stuart M.

Tray binds all our enterprise applications together with precision and ease.

  • July 24, 2017
  • Review verified by G2

What do you like best about the product?
Fitting somewhere between Zapier and Mulesoft, Tray is the glue that holds our business together. Without it we could not leverage the large investment we've made in products such as Zuora, Salesforce and Marketo. The interface is easy to use, the debugging information is mostly available and they're definitely heading in the right direction with features such as alerts and more connectors. They always respond to feedback and their support team is great.
What do you dislike about the product?
More connectors and more comprehensive features in some of the connectors we use most such as Marketo and Zuora would be helpful. The debugging has regressed from its previous incarnation but I'm assured that they are working diligently on rectifying and improving this.
What problems is the product solving and how is that benefiting you?
We run a large enterprise stack of applications at Karbon and their integration with each other is key to their success. Tray ensures everything continues to run smoothly, reducing manual overhead and administration.
Recommendations to others considering the product:
Make sure the connectors they have suit your requirements.


    Computer Software

Easy API integration for marketing and sales operations.

  • July 19, 2017
  • Review verified by G2

What do you like best about the product?
Tray connects pretty much any services with an API and can run operations on the data between them. The ability to integrate and run automation on the data in more than two services in one workflow is very useful.
What do you dislike about the product?
Power and adaptability often means complexity; this is true to an extent with Tray, but you catch on quickly.
What problems is the product solving and how is that benefiting you?
Marketing and sales operations workflows have turned from manual tasks to automated simplicity.


    Arthur B.

Automation between Salesforce and Asana

  • July 14, 2017
  • Review verified by G2

What do you like best about the product?
Tray service and professional service - did all the necessary integration.
Very professional team.
What do you dislike about the product?
Probably the only disadvantage is the complexity of the management system. Managing the flows looks complex to me, but on the other hand, only with the complexity we managed to reach the required automation.
What problems is the product solving and how is that benefiting you?
Combine Salesforce and Asana systems in order to have a more organized technical sales process.
As a result of Tray, we're able to manage complex sales process in Asana project management tool and not in Salesforce.
Recommendations to others considering the product:
Tray is Zapier on steroids. It has all the integrations, and it can automate any process since workflows are fully customizable. Our goal was to auto create Asana project from Salesforce opportunities and we achieved it very easily and quickly. No other that we tested managed to that. The complex part was to sync back Asana updates to Salesforce - with Tray it was very easy.


    Computer Software

Tray Rocks

  • July 13, 2017
  • Review provided by G2

What do you like best about the product?
You can connect almost any tool to create custom and powerful integrations. It’s easy to map the data you care about into your core tooling. It’s also incredibly flexible, allowing you to quickly deploy, test, and debug without issues.
What do you dislike about the product?
It took a bit of time to fully understand how to use Tray. They have a great support team, however. They help you get started, if needed.
What problems is the product solving and how is that benefiting you?
Data enrichment, notifications and alerting for our sales team, and data cleanliness


    Internet

Powerful tool for Real-Time Data, Automation

  • June 30, 2017
  • Review verified by G2

What do you like best about the product?
Tray's debug interface gives you instant feedback as you are building workflows, this allows you to build powerful processes much more quickly than other tools.
What do you dislike about the product?
Like the other reviewer said, it can take some time to get a grasp on how Tray workflows can be used. My advice is start small with some of their existing use cases, and after some trial and error you will likely be coming up with a lot more ways to use Tray.
What problems is the product solving and how is that benefiting you?
For us, Tray.io solves two critical business challenges:

1. Real-Time updates on 2 million+ customer records in 3rd party Email and marketing systems - Using Tray connectors, we're able to stream important customer activity from our core platform to 3rd party tools like Salesforce, Marketo and others, where we can respond to it instantly. Tray receives, transforms, routes and batches 15million plus messages a day with no problems. Their interface allows us to make updates and changes on the fly without involvement from engineering.

2. New Levels of Marketing Automation - By automating a lot of the marketing drudgery with Tray workflows, our Marketing team is able to focus on more strategic and impactful work. We spend much less time doing repetitive work like uploading audience CSV's, exporting results, moving or joining data from multiple systems, etc...
Recommendations to others considering the product:
Don't be afraid to dig around in the UI and build test workflows in order to get a grasp on Tray's capabilities.
Leverage their customer service, they're extremely helpful and responsive.