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Complicated but better marketing platform
What do you like best about the product?
It is really helpful when you are providing personalised solutions to your audience since it analyses data using AI/ML and also it is useful to understand the customer journey map using its algorithms for process improvement and expense savings since you tend to optimize expenses and efforts based on customer journey before closure. I feel its all in one solution due to its features.
What do you dislike about the product?
Slightly complicated but much better than traditional data analysis tools.
What problems is the product solving and how is that benefiting you?
it helps in cost saving and understanding patterns or customer behaviors which can highly influnce company strategy and sales.
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Review for SAS CI 360
What do you like best about the product?
SAS customer intelligence 360 has a very good user interface and it comes with very powerful analytics capabilities which has embraced me a lot at the time of implementation the customer support team was very helpful which has allowed us to implement the software very quickly.
What do you dislike about the product?
SAS CI 360 has few disadvantages and the major one which I came across was that it was very tough for new user since the learning curve is very steep and it requires significant training and time to fully understand its features.
What problems is the product solving and how is that benefiting you?
SAS customer intelligence 360 has allowed us to leverage advanced analytics for the precise segmentation of our customer base which ultimately enabled our marketing team to put the marketing efforts that resonate with the specific consumer groups. It led to increased efficiency and revenue for our team.
Highly Recommended for Utility Analytics
What do you like best about the product?
I really like the feature of customer data platform on SAS customer intelligence 360 because it allows us to look into the data in very detail and enabled us to create journeys which are based on very personal experience and across different touch points of the customer life cycle.
What do you dislike about the product?
Learning curve is very steep and it has a lot of features. I have used it very frequently, still not able to understand all the features.
What problems is the product solving and how is that benefiting you?
SAS customer intelligence 360 has helped us by leveraging advanced analytics to allow precise segmentation of the customer base which has actually allowed us to create targeted marketing efforts. It has also improved improved the campaign effectiveness to analyse the consumer behaviour in real time.
Good Experience
What do you like best about the product?
SAS customer intelligence is quite helpful and intelligent tool. I found it very useful and easy to use
What do you dislike about the product?
There isn't anything as such to dislike about it
What problems is the product solving and how is that benefiting you?
Credibility of the data is the biggest issue when it comes to analytics
Great and knowledgeable experience
What do you like best about the product?
Its robust analytics capabilities, comprehensive customer data integration, and advanced marketing automation features. The platform's ability to provide actionable insights for targeted marketing campaigns and customer engagement strategy. Really liked it.
What do you dislike about the product?
Sometimes it takes a little longer but other than that it's great tool
What problems is the product solving and how is that benefiting you?
The platform's ability to provide actionable insights for targeted marketing campaigns and customer engagement strategies. It is making a job easier when it comes to look at insights of data.
A Great Company
What do you like best about the product?
It's an easy to use product that helps enhance your work while also providing a number of features for all of your employees, or yourself.
What do you dislike about the product?
It is more technology than human-based. But the product continues to help humans improve.
What problems is the product solving and how is that benefiting you?
Understand the market, search keywords, help identify problem areas, etc.
Review of SAS Customer Intelligence 360
What do you like best about the product?
I like the customer mapping features eased put pretty well in the platform.
What do you dislike about the product?
Sometimes lags a bit and need to be reloaded which makes me lose data on my template, if any.
What problems is the product solving and how is that benefiting you?
- Giving a detailed analysis per user.
- The segmentation really helps to create very personalized Marketing automation strategies.
- The segmentation really helps to create very personalized Marketing automation strategies.
SAS Review
What do you like best about the product?
Very easy to use, easy to integrate with the system and implementation with multiple features with daily usages and the best part is the customer support!!!!!!!!!!!!!
What do you dislike about the product?
Nothing as of now!!!!!!!!!!!!!!!!!!!!!!!!
What problems is the product solving and how is that benefiting you?
it helped me to integrate with dashboard for insights
game-changer for our marketing strategy.
What do you like best about the product?
it is a Comprehensive Data Analytics platform provides data analytics capabilities, allowe us to use deep insights into customer actions & campaign performance.
User-Friendly platforms The interface is easy to navigate, making it accessible to all team members.
User-Friendly platforms The interface is easy to navigate, making it accessible to all team members.
What do you dislike about the product?
It was all good nothing specific as such
What problems is the product solving and how is that benefiting you?
Data Silos & Integration Challenge-
it integrates data from all various sources, breaking down graps & providing a clear view of customer data. This integration helps marketing teams can get comprehensive and real time customer information, leading to more correct decision-making.
it integrates data from all various sources, breaking down graps & providing a clear view of customer data. This integration helps marketing teams can get comprehensive and real time customer information, leading to more correct decision-making.
A fantastic tool for creating custom reports
What do you like best about the product?
BI reporting, ad serving, inventory forecasting.
What do you dislike about the product?
Technical issues with websockets and mobile integration prevents setup for production
What problems is the product solving and how is that benefiting you?
To orchestrate campaigns with easy to understand segmentation abilities.
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