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SAS Customer Intelligence 360

SAS | 1

Reviews from AWS Marketplace

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External reviews

99 reviews
from G2

External reviews are not included in the AWS star rating for the product.

    Banking

SAS customer intelligence 360 can help marketing analytic decision

  • May 10, 2023
  • Review provided by G2

What do you like best about the product?
SAS 360 can provide a robust set of tools for marketing analytical excise. The various modules can help different business needs.
What do you dislike about the product?
The features and capabilities of SAS Customer Intelligence 360 need to be further customized by different organizations.
What problems is the product solving and how is that benefiting you?
customer anlytics and optimization

    Telecommunications

good functionality

  • May 09, 2023
  • Review verified by G2

What do you like best about the product?
The ease of use to use SAS Customer Intelligence 360
What do you dislike about the product?
unreliable cloud service of SAS Customer Intelligence 360
What problems is the product solving and how is that benefiting you?
SAS Customer Intelligence 360 is solving our digital marketing needs

    Marketing and Advertising

Value foe Every Dollar Spent

  • January 18, 2023
  • Review provided by G2

What do you like best about the product?
Case studies to relate with existing cases
What do you dislike about the product?
Pricing is a little expensive than buying it from competetors
What problems is the product solving and how is that benefiting you?
Effectively reaching out to audiences of your brand

    Fernando A.

Sophisticated cloud-oriented SAS product tailored to customer needs

  • December 28, 2022
  • Review provided by G2

What do you like best about the product?
The ease of integration with existing On Premise architectures and older SAS products gives the advantage of having a modern platform in a short time.
What do you dislike about the product?
I have no negative comments. Everything seems to me to be correct and I can't draw any criticism.
What problems is the product solving and how is that benefiting you?
It is adapted to all the needs we have, so it solves any problem you may have

    Printing

SAS Analyst Review

  • December 21, 2022
  • Review provided by G2

What do you like best about the product?
This tool helped us in reducing lot of manual work at our end and now we can focus more on campaign analysis. This tool helped in improving paid campaigns revenue.
What do you dislike about the product?
This is very expensive for our business currently compare to other tools available in the market. Although it gives high performance but many small businesses of Cimpress has very tight budget who cannot afford this tool.
What problems is the product solving and how is that benefiting you?
Automating campaign planning, selecting target audience , cohorts for email campaigns and generating essential report required by business stakeholders. Time efficient.

    Nav S.

Collect and analyse user behaviour from various sources

  • December 05, 2022
  • Review provided by G2

What do you like best about the product?
Can collect customer behaviour across a range of digital environments. Monitor views, interactions and customer journeys. Customizable data collection, but still staying GDPR compliant
What do you dislike about the product?
Take time to learn how to use it. It could be a bit more user-friendly. Wish I could customize the visualizations more to make it easier to display data. Start up cost is high relative for small and medium sized firms.
What problems is the product solving and how is that benefiting you?
Helps us with making more accurate and reliable predictive models when it comes to marketing and customer insight strategies. In general helps us work smarter with digital data.

    Nav S.

A great multichannel marketing tool most organization's marketing needs.

  • December 01, 2022
  • Review provided by G2

What do you like best about the product?
Great for knowing more about customers, segmenting them and targeting marketing to each - customer journey optimisation, delivering personalisation and recommendations.
What do you dislike about the product?
Needs better API tools so that it can integrate with a wider range of other apps and software.
What problems is the product solving and how is that benefiting you?
Helps us avoid expensive and less successful marketing campaigns. We can now target our resources into more custom attempts and get a higher win/conversion rate.

    Vikram J.

Likely

  • November 29, 2022
  • Review provided by G2

What do you like best about the product?
I like that SAS 360 provides a comprehensive suite of analytics and data-driven marketing tools that help marketers make informed decisions. The platform is powerful and easy to use, allowing marketers to quickly analyze their data and develop strategies to improve their marketing efforts. Additionally, SAS 360's cloud-based architecture allows marketers to access their data from any device, making it easy to communicate insights and collaborate with team members.
What do you dislike about the product?
I dislike the fact that SAS 360 can be difficult to learn and use, especially for those who are unfamiliar with the software. Additionally, the cost associated with the software can be quite high and may not be feasible for some organizations.
What problems is the product solving and how is that benefiting you?
SAS 360 Engage is a cloud-based analytics and marketing solution designed to help businesses create, measure, and optimize customer engagement. It provides insights into customer behavior and preferences, enabling organizations to create personalized experiences that drive customer loyalty. By using SAS 360 Engage, businesses are able to:

• Gain customer insights – Gain a deeper understanding of customer behavior and preferences, enabling organizations to create personalized experiences that drive customer loyalty.

• Drive engagement – Leverage SAS 360 Engage’s real-time personalization capabilities to increase customer engagement across multiple channels.

• Optimize campaigns – Optimize marketing campaigns based on customer data to ensure maximum ROI.

• Analyze results – Get actionable insights into customer engagement and campaign performance, enabling organizations to make data-driven decisions.

Overall, SAS 360 Engage helps organizations understand customer behavior and preferences, enabling them to create personalized experiences that drive customer loyalty and engagement. This helps organizations increase customer retention, reduce customer churn, and improve overall marketing ROI.

    Information Technology and Services

Great Software

  • November 23, 2022
  • Review provided by G2

What do you like best about the product?
The Data and Solution knowledge for Marketing purpouses
What do you dislike about the product?
The Metadata Facility and Front-End to Users
What problems is the product solving and how is that benefiting you?
Prepare marketing campaigns easily

    Keerthi Sagar G.

Working for SAS automation

  • November 18, 2022
  • Review provided by G2

What do you like best about the product?
Accessability is very good and performance is well
What do you dislike about the product?
More updated required to fasten the process
What problems is the product solving and how is that benefiting you?
We can plan and test marketing campaigns and user can define target segments,selection rules,select communication channels,analyze results.

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