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External reviews

99 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Shubham S.

Good marketing tool for business

  • October 19, 2022
  • Review provided by G2

What do you like best about the product?
Easy to use, Integrations, Good analytical reports User segmentation and real-time interaction
What do you dislike about the product?
I found the interface of this tool is a bit less attractive
What problems is the product solving and how is that benefiting you?
We use this software to do planning, to test and to carry out our marketing, and it stores all the data in one place, allowing the user to translate the data and display it accordingly.


    Utilities

SAS Marketing Automation Tool

  • December 27, 2021
  • Review provided by G2

What do you like best about the product?
User segmentation functionality, analyze and extrapolate outcomes for strategic decision making, user-friendly platform, ability to perform statistical tests to quantifiably analyse data, tool is easily customized.
What do you dislike about the product?
Pricey to install and utilize in smaller companies
What problems is the product solving and how is that benefiting you?
Predicting outcomes and profitability of new corporate initiatives. SAS allows for scenario building and sensitivity analysis to compare different strategies.


    Raveena R.

SaaS Marketing Automation - Vital to success

  • December 24, 2021
  • Review verified by G2

What do you like best about the product?
SaaS Marketing Automation tool that cuts down on the time it takes to create and send emails. It's very intuitive and definitely worth the money! The AI-powered technology does a great job at generating personalized subject lines and copies for me, so I don't even have to think about it
What do you dislike about the product?
The only thing that would make the service better would be an integration with [another software].
What problems is the product solving and how is that benefiting you?
This is a great marketing automation tool that helps me schedule emails and creates unsubscribe links to help nurture leads. I have been using the platform for a while now and have seen a great increase in my customer base & revenue as well as subscriber list growth. I would recommend this for any business


    chowdary m.

It is more assessalble and eseier to follow the steps automate and implement campiegn

  • December 15, 2021
  • Review verified by G2

What do you like best about the product?
Sas automation is is easier to implement and campiegn prediction of using online exposure is real profitable able to use the tool to achive combination
What do you dislike about the product?
Complex programming language
Very high in price
Using privious knowledge is not internet basic analysis
Need more ui and api
What problems is the product solving and how is that benefiting you?
Manny company struggle to aliegn their costmers and tech to achive their goals
Recommendations to others considering the product:
Price


    Telecommunications

Best fit for Targetted as well General Marketing automation with prediction

  • August 19, 2021
  • Review provided by G2

What do you like best about the product?
Easy, Customizable, Integration with other full suit of SAS products. I used it with Most of the SAS product suits including SAS EM and then deploying it through SAS Marketing automation. Can be suitable for B2B as well B2C scenarios.
What do you dislike about the product?
More easy integration with DAM, MRM and Content Management systems.
What problems is the product solving and how is that benefiting you?
Leveraged all most the full suits of SAS products for one of my Leading Telecom Operator and It served my most of the use cases .


    Rohit G.

The best markting automation tool

  • August 18, 2021
  • Review provided by G2

What do you like best about the product?
Below points i like most.
1.Usability of the platform is very easy.
2.Integration with third party applications is easy.
3. User Segmentation and real time interaction.
4.SAS Marketing Automation helps to analyze and predict online marketing promotions with authentic strategies.
5. Customization of the tool.
6. The software allow to perform the appropriate and necessary statistical tests to quantitatively analyze data.
What do you dislike about the product?
I don't think any drawback for this software. However, I feel that it may be costly to some organizations.
What problems is the product solving and how is that benefiting you?
We are using SAS marketing automation to manage our credit card business leads and conversion.
Recommendations to others considering the product:
The best marketing automation tool, so go for it without a second thought.


    Information Technology and Services

SAS Marketing Automation experience

  • July 13, 2021
  • Review provided by G2

What do you like best about the product?
It's more accessible and easier to follow-up, automate, and implement campaigns with the help of the SAS marketing automation app
What do you dislike about the product?
Using this app without proper resources in place has the following disadvantages:
1. Complex programming language
2. Very costly to implement
3. Not an open-source application
What problems is the product solving and how is that benefiting you?
It is more accessible now than ever to select the communication medium/ channel, prioritize target segments and analyze the results of various campaigns in fractions of seconds and to make adjustments accordingly so as to improve the performance of future campaigns
Recommendations to others considering the product:
Go for it as it has the following benefits and it helps in:
1. Getting many excellent and new leads
2. Achieving sales and marketing goals
3. Improving the conversion ratio
4. Creating better returns on investment


    Burca Ela G.

The best place to go when you want to try an software

  • July 05, 2021
  • Review provided by G2

What do you like best about the product?
SAS marketing its easy to use an value software
What do you dislike about the product?
It's a lit bit expensive can become better
What problems is the product solving and how is that benefiting you?
The mechanisms underpinning offer good approach campaign automation work flow and data management


    Amit M.

Great Customer 369 view to target at real time

  • July 03, 2021
  • Review provided by G2

What do you like best about the product?
User segmentation and real time interaction
What do you dislike about the product?
it works sometimes slowerer then usual it works
What problems is the product solving and how is that benefiting you?
It helps us to centralized our marketing outreach and can track each and every interactions.


    Dharmik P.

Best marketing automation software

  • June 18, 2021
  • Review provided by G2

What do you like best about the product?
It have analytical capabilities which help me to create highly accurate retention, cross sell/up sell and response model. Making customized campaigns are very easy with this tool as you can do all with drag and drop.
What do you dislike about the product?
No major concerns. Don't see any difficulties.
What problems is the product solving and how is that benefiting you?
This tool helped us to increase ROI of marketing campaigns by determine the best offer for individual customers.